Designing celebrity-endorsed behavioral interventions in conservation.

The use of celebrity endorsement in environmental conservation interventions aiming to influence human behavior has increased in recent decades. Although good practice in designing, implementing, and evaluating behavioral interventions is outlined in recent publications, guidance on developing conservation interventions with celebrity endorsement remains limited. To fill this gap, we devised a guide for decision-making relating to celebrity-endorsed behavioral interventions based on the behavioral, project design, and celebrity endorsement literatures. The guide advises conducting research to understand the behavior system in question; defining endorser selection models and celebrities based on the research; developing an endorsement strategy with the appropriate communication channels; testing the celebrity, channels, and strategy with the target audience and making adjustments as needed; and, finally, evaluating the intervention after implementation. We applied this strategy to a case study, the aim of which was to design a celebrity-endorsed intervention to reduce consumption of wild meat in Ho Chi Minh City, Vietnam. Following our guide, we found that employing evidence-based decision-making substantially enhanced our ability to understand the complexity and potential cost associated with using celebrity endorsements in behavioral interventions.

Diseño de intervenciones conductuales para la conservación apoyadas por celebridades Resumen En las últimas décadas se ha incrementado el uso del apoyo de celebridades en las intervenciones de conservación ambiental que buscan influir sobre la conducta humana. Aunque las publicaciones recientes describen las buenas prácticas en el diseño, implementación y evaluación de las intervenciones conductuales, todavía son limitadas las directrices sobre el desarrollo de intervenciones de conservación apoyadas por celebridades. Para llenar este vacío, diseñamos una guía para decidir en relación con las intervenciones conductuales apoyadas por celebridades con base en la literatura sobre las conductas, diseño de proyectos y apoyo de celebridades. La guía recomienda investigar para entender el sistema conductual en cuestión; definir los modelos de selección de patrocinadores y celebridades con base en esta investigación; desarrollar una estrategia de apoyo con los canales adecuados de comunicación; probar los canales, estrategia y celebridades con el público objetivo y realizar los ajustes necesarios; y, por último, la evaluación de la intervención posterior a la implementación. Aplicamos esta estrategia a un estudio de caso, cuyo objetivo era diseñar una intervención con apoyo de celebridades para reducir el consumo de fauna en Ciudad Ho Chi Minh, Vietnam. Con nuestra guía encontramos que el uso de decisiones basadas en evidencias mejoró sustancialmente nuestra capacidad para entender la complejidad y el costo potencial asociado con el uso de apoyo de celebridades en las intervenciones conductuales.

Using Latent Profile Analysis to Evaluate Preferences for Chronic Wasting Disease Management Options among Different Hunter Types.

Wildlife agencies seek to understand how hunters have and will respond to chronic wasting disease (CWD) management policies because of the vital role hunters play in deer management efforts. As such, dozens of studies have examined the human dimensions of CWD management and policy to assess stakeholder support for management alternatives and reveal what drives support. However, most of these studies have not (1) fully explored the heterogeneity that exists among hunters, and (2) accounted for the tradeoffs that agencies and hunters must make with regard to deer management and potential CWD policy alternatives. To address these deficiencies, we used latent profile analysis to create different typologies of hunters based on a survey of Texas hunters, then analyzed discrete choice experiments investigating the CWD management preferences of these typologies. Across five hunter typologies, we found strong overall support for CWD management, although attitudes towards Texas Parks and Wildlife Department were variable. Preferences for CWD management policies greatly differed between each hunter typology. Wildlife agencies can refer to our findings to better develop hunter-preferred CWD management policies and identify areas of compromise between typologies. Our results also provide agencies with insights regarding how to better communicate about CWD management with different types of hunters.

Tigers bringing risk and security: Gendered perceptions of tiger reintroduction in Rajasthan, India.

Human-wildlife conflict has been documented to impact some communities heterogeneously, particularly along gender lines (e.g., women experiencing inequitably increased workloads and economic hardship, and decreased physical safety and psychological wellbeing), leading to different attitudes towards wildlife. Despite possible gendered discrepancies, women's perceptions of conservation management are often insufficiently explored, leading to incomplete understandings of conservation dynamics, and unjust conservation policies. In an effort to investigate if and how perceptions of tiger reintroductions are disparate, we conducted focus group discussions with women and men living in and around Sariska Tiger Reserve in Rajasthan, India. Results demonstrate clear gendered delineations in perceptions, where male participants predominantly focused on economic and ecological benefits, and female participants highlighted threats to personal safety and hidden costs (e.g., potential abuse, dowry concerns). This research underscores the importance of documenting and understanding gendered perceptions of carnivores to achieve the broad community support necessary for successful reintroduction efforts worldwide.