How media appeals depicting social eating contexts increase the appetitive motivational processing of healthy foods.

Research suggests that depictions of social groups can improve the processing of pronutritional media promoting healthy foods. Drawing on a framework of motivational processing, which regulates the automatic emotional and attentional responses to stimuli with adaptive significance to the organism (Cacioppo, Gardner, & Berntson, 1999; Compton, 2003; Ito, Cacioppo, & Lang, 1998), two mixed-factorial experiments examined how adolescents process pronutritional media depicting various social versus alone eating contexts. Based on motivational theories of information processing and emotional contagion, we predicted that pronutritional media depicting social eating contexts capture attention, emotion, and memory formation, indicative of appetitive motivational processing. Study 1 (N = 58; aged 12-18; 54% female) examined how the depicted social eating contexts improve the processing of pronutritional media by increasing their attentional selection, attentional processing, the emotional affect, and arousal responses to them. As the models' faces-which automatically attract priority processing-are oriented towards the foods in the social eating contexts, the pronutritional images depicting social eating contexts were predicted to attract greater attention and mental resources, and to further direct them to the foods. Study 2 (N = 165; aged 12-18; 53% female) investigated how the depicted social eating contexts further improve the processing of the healthy foods in the pronutritional media, by directing the visual attentional focus to the foods and attracting memory formation for them. Visual attentional focus was assessed through eye-tracking and memory was operationalized via visual recognition. As hypothesized, healthy foods became noticeable, highly-arousing, and memorable stimuli with adaptive significance to the organism when promoted through depictions of shared meals in social groups. The findings illustrate how healthy foods can be promoted more effectively through depictions of social eating contexts, and how the appetitive motivational processing explicates their greater effectiveness.

Sexual and affective responses to same- and opposite-sex stimuli in heterosexual and homosexual men: assessment and manipulation of visual attention.

Affective and cognitive factors play an important role in the activation and regulation of men's sexual arousal. Barlow (1986) argued that initial affective reactions determine the allocation of attention to sexual stimuli. We applied Barlow's model to our understanding of the role of sexual arousal in sexual orientation, where sexual arousal patterns have consistently been found to be congruent with self-reported orientation in men, but not in women. Visual attention of 28 heterosexual and 22 homosexual men to same- and opposite-sex erotic stimuli was assessed and experimentally-directed by means of a newly developed software application, while genital (penile rigidity) and affective responses (self-reported and physiological) were measured. In line with previous research, we found "category specificity" in men's sexual arousal, in that sexual responses were strongest to orientation-congruent stimuli. Also, both homosexual and heterosexual men experienced stronger sexual responses to conditions in which their attention was directed to sexual versus nonsexual content of orientation-congruent stimuli. Only homosexual men manifested higher sexual responses when their visual attention was directed towards the sexual content of orientation-incongruent stimuli. Heterosexual men experienced weaker positive and stronger negative affective responses to orientation-incongruent content, suggestive of potential avoidance or inhibitory mechanisms.