Data-driven strategies in operation management: mining user-generated content in Twitter.

In recent years, the business ecosystem has focused on understanding new ways of automating, collecting, and analyzing data in order to improve products and business models. These actions allow operations management to improve prediction, value creation, optimization, and automatization. In this study, we develop a novel methodology based on data-mining techniques and apply it to identify insights regarding the characteristics of new business models in operations management. The data analyzed in the present study are user-generated content from Twitter. The results are validated using the methods based on Computer-Aided Text Analysis. Specifically, a sentimental analysis with TextBlob on which experiments are performed using vector classifier, multinomial naïve Bayes, logistic regression, and random forest classifier is used. Then, a Latent Dirichlet Allocation is applied to separate the sample into topics based on sentiments to calculate keyness and p-value. Finally, these results are analyzed with a textual analysis developed in Python. Based on the results, we identify 8 topics, of which 5 are positive (Automation, Data, Forecasting, Mobile accessibility and Employee experiences), 1 topic is negative (Intelligence Security), and 2 topics are neutral (Operational CRM, Digital teams). The paper concludes with a discussion of the main characteristics of the business models in the OM sector that use DDI. In addition, we formulate 26 research questions to be explored in future studies.

Toward a Better Understanding of the Intention to Use mHealth Apps: Exploratory Study.

BACKGROUND: An increasing number of mobile health (mHealth) apps are becoming available for download and use on mobile devices. Even with the increase in availability and use of mHealth apps, there has still not been a lot of research into understanding the intention to use this kind of apps. OBJECTIVE: The purpose of this study was to investigate a technology acceptance model (TAM) that has been specially designed for primary health care applications. METHODS: The proposed model is an extension of the TAM, and was empirically tested using data obtained from a survey of mHealth app users (n=310). The research analyzed 2 additional external factors: promotion of health and health benefits. Data were analyzed with a PLS-SEM software and confirmed that gender moderates the adoption of mHealth apps in Spain. The explanatory capacity (R2 for behavioral intention to use) of the proposed model was 76.4%. Likewise, the relationships of the external constructs of the extended TAM were found to be significant. RESULTS: The results show the importance of healthy habits developed by using mHealth apps. In addition, communication campaigns for these apps should be aimed at transferring the usefulness of eHealth as an agent for transforming attitudes; additionally, as more health benefits are obtained, ease of use becomes greater. Perceived usefulness (PU; ß=.415, t0.001;4999=3.442, P=.001), attitude toward using (ß=.301, t0.01;499=2.299, P=.02), and promotion of health (ß=.210, t0.05;499=2.108, P=.03) were found to have a statistically significant impact on behavior intention to use eHealth apps (R2=76.4%). Perceived ease of use (PEOU; ß=.179, t0.01;499=2.623, P=.009) and PU (ß=.755, t0.001;499=12.888, P<.001) were found to have a statistically significant impact on attitude toward using (R2>=78.2%). Furthermore, PEOU (ß=.203, t0.01;499=2.810, P=.005), health benefits (ß=.448, t0.001;499=4.010, P<.001), and promotion of health (ß=.281, t0.01;499=2.393, P=.01) exerted a significant impact on PU (R2=72.7%). Finally, health benefits (ß=.640, t0.001;499=14.948, P<.001) had a statistically significant impact on PEOU (R2=40.9%), while promotion of health (ß=.865, t0.001;499=29.943, P<.001) significantly influenced health benefits (R2=74.7%). CONCLUSIONS: mHealth apps could be used to predict the behavior of patients in the face of recommendations to prevent pandemics, such as COVID-19 or SARS, and to track users' symptoms while they stay at home. Gender is a determining factor that influences the intention to use mHealth apps, so perhaps different interfaces and utilities could be designed according to gender.

Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy.

Controlling the coronavirus pandemic is triggering a cross-border strategy by which national governments attempt to control the spread of the COVID-19 pandemic. A response based on sharing facts about millions of private movements and a call to study information behavior during the global health crisis has been advised worldwide. The present study aims to identify the technologies to control the COVID-19 and future pandemics with massive data collection from users' mobile devices. This research undertakes a Systematic Literature Review (SLR) of the studies about the currently available methods, strategies, and actions to collect and analyze data from users' mobile devices. In a total of 76 relevant studies, 13 technologies that are classified based on the following aspect of data and data management have been identified: (1) security; (2) destruction; (3) voluntary access; (4) time span; and (5) storage. In addition, in order to understand how these technologies can affect user privacy, 25 data points that these technologies could have access to if installed through mobile applications have been detected. The paper concludes with a discussion of important theoretical and practical implications of preserving user privacy and curbing COVID-19 infections in the global public health emergency situation.

The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses.

The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainability and satisfaction is moderated by users' gender. Data collection was performed using a questionnaire. The questionnaire responses were analyzed using the partial least squares-structural equation modeling (PLS-SEM) methodology. The results have shown that there is a positive relationship between environmental sustainability, satisfaction, and trust generated by tourism companies through their publications on social media, and that this relationship is not conditioned by users' gender. The results of the present study contribute to the literature by bridging the gap in research on tourism enterprises and their strategies regarding social media publications. Our findings also provide important implications related to the content of environmental sustainability strategies and social media communication for tourism companies.

Gaining a deeper understanding of nutrition using social networks and user-generated content.

Using user-generated content (UGC) on Twitter, the present study identifies the main themes that revolve around the concept of healthy diet and determine user feelings about various foods. Using a dataset of tweets with the hashtag "#Diet" or "#FoodDiet" (n = 10.591), we first use a Latent Dirichlet Allocation (LDA) model to identify the food categories most discussed on Twitter. Then, based on the results of the LDA model, we apply sentiment analysis to divide the identified tweets into three groups (negative, positive and neutral) based on the feelings expressed in corresponding tweets. Finally, the text mining approach is performed to identify foods according to the feelings expressed about those in corresponding tweets, as well as to derive key indicators that collectively present the UGC-based knowledge of healthy eating. The results of the present study show that among the foods most negatively perceived in the UGC are bacon, sugar, processed foods, red meat, and snacks. By contrast, water, apples, salads, broccoli and spinach are evaluated more positively. Furthermore, our findings suggest that the collective UGC knowledge is lacking on such healthy foods as fish, poultry, dry beans, nuts, as well as yogurt and cheese. The results of the present study can help the World Health Organization (WHO), as well as other institutions concerned with the study of healthy eating, to improve their communication policies on healthy products and preparation of balanced diets.

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract the most well-prepared and motivated young volunteers. The main aim of this paper is to use an extended Technology Acceptance Model (TAM) to analyze the acceptance of a technological platform that provides a point of contact for non-profit-making organizations and potential volunteers. The TAM is used to find the impact that this new recruitment tool for volunteers can have on an ever-evolving industry. The TAM has been extended with the image and reputation and visual identity variables in order to measure the influence of these non-profit-making organizations on the establishment and implementation of a social network recruitment platform. The data analyzed are from a sample of potential volunteers from non-profit-making organizations in Spain. A structural equation approach using partial least squares was used to evaluate the acceptance model. The results provide an important contribution to the literature about communication in digital environments by non-profit-making organizations as well as strategies to improve their digital reputation.

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis.

The #MeToo movement is among the most impressive social movements of recent years that have attracted stakeholders' attention and changed social mindsets. The present study seeks to provide a deeper understanding of the challenges involved in the #MeToo movement by identifying the main issues regarding business and marketing activities. To this end, the analysis of user-generated content (UGC) on Twitter was performed to extract the tweets with the hashtag "#MeToo" (31,305 tweets). Then, a Latent Dirichlet Allocation (LDA) model was applied to this database to identify topics. In the next step, using a Supervised Vector Machine (SVM) type analysis, we classified the tweets according to the sentiment they express (positive, negative, and neutral). Finally, we performed data text mining using the NVivo software. Our findings underscore the importance of (i) gender equality in communication campaigns, (ii) gender equality at work and (iii) social mobilizations in social networks, as well as suggest that (iv) marketing advertisers should become more inclusive and respectful in their advertising and marketing campaigns. The identified topics may be a starting point for future research on social movements, sociology, sexuality, or machismo in work environment, business and marketing strategies.

Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images.

Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and technologies such as Multispectral photogrammetry and Remote Sensing, have great potential in supporting some of the pressing problems faced by agricultural production in terms of analysis and testing of variables. This paper reports an experience related to the analysis of a vineyard with multispectral photogrammetry technology and UAVs and it demonstrates its great potential to analyze the Normalized Difference Vegetation Index (NDVI), the Near-Infrared Spectroscopy (NIRS) and the Digital Elevation Model (DEM) applied in the agriculture framework to collect information on the vegetative state of the crop, soil and plant moisture, and biomass density maps of. In addition, the collected information is analyzed with the PIX4D Cloud Computing technology software and its advantages over software that work with other data processing are highlighted. This research shows, therefore, the possibility that efficient plantations can be developed with the use of multispectral photogrammetry and the analysis of digital images from this process.

The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review.

In the last several decades, electronic word of mouth (eWOM) has been widely used by consumers on different digital platforms to gather feedback about products and services from previous customer behavior. However, this useful information is getting blurred by fake reviews-i.e., reviews that were created artificially and are thus not representative of real customer opinions. The present study aims to thoroughly investigate the phenomenon of fake online reviews in the tourism sector on social networking and online reviews sites. To this end, we conducted a systematic review of the literature on fake reviews for tourism businesses. Our focus was on previous studies that addressed the following two main topics: (i) tourism (ii) fake reviews. Scientific databases were used to collect relevant literature. The search terms "tourism" and "fake reviews" were applied. The database of Web of Science produced a total of 124 articles and, after the application of different filters following the PRISMA 2009 Flow diagram, the process resulted in the selection of 17 studies. Our results demonstrate that (i) the analysis of fake reviews is interdisciplinary, ranging from Computer Science to Business and Management, (ii) the methods are based on algorithms and sentiment analysis, while other methodologies are rarely used; and (iii) the current and future state of fraudulent detection is based on emotional approaches, semantic analysis and new technologies such as Blockchain. This study also provides helpful strategies to counteract the ubiquity of fake reviews for tourism businesses.

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach.

The main objective of this exploratory study is to identify the social, economic, environmental and cultural factors related to the sustainable care of both environment and public health that most concern Twitter users. With 336 million active users as of 2018, Twitter is a social network that is increasingly used in research to get information and to understand public opinion as exemplified by Twitter users. In order to identify the factors related to the sustainable care of environment and public health, we have downloaded n = 5873 tweets that used the hashtag #WorldEnvironmentDay on the respective day. As the next step, sentiment analysis with an algorithm developed in Python and trained with data mining was applied to the sample of tweets to group them according to the expressed feelings. Thereafter, a textual analysis was used to group the tweets according to the Sustainable Development Goals (SDGs), identifying the key factors about environment and public health that most concern Twitter users. To this end, we used the qualitative analysis software NVivo Pro 12. The results of the analysis enabled us to establish the key factors that most concern users about the environment and public health such as climate change, global warming, extreme weather, water pollution, deforestation, climate risks, acid rain or massive industrialization. The conclusions of the present study can be useful to companies and institutions that have initiatives related to the environment and they also facilitate decision-making regarding the environment in non-profit organizations. Our findings will also serve the United Nations that will thoroughly review the 17 SDGs at the High-level Political Forum in 2019.

Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study.

The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality of the services provided. To carry out the research a Sentiment Analysis was initially performed, grouping the sample of tweets (n = 14459) according to the feelings shown and then a textual analysis was used to identify the key environment factors in these feelings using the qualitative analysis software Nvivo (QSR International, Melbourne, Australia). The results of the exploratory study present the key environment factors that affect the users experience when visiting hotels in Spain, such as actions that support local traditions and products, the maintenance of rural areas respecting the local environment and nature, or respecting air quality in the areas where hotels have facilities and offer services. The conclusions of the research can help hotels improve their services and the impact on the environment, as well as improving the visitors experience based on the positive, neutral and negative environment factors which the visitors themselves identified.