ABSTRACT
This study examined motives to engage or refrain from engaging with gambling and loot boxes (i.e., in-game "boxes" that can be won within a game or purchased with in-game currency or real money, and which contain a random selection of prizes or objects). University students (n = 321) and community members (n = 279) completed an online questionnaire that included open-ended motives questions. Qualitative inductive content analysis was used to identify a number of overlapping motives to engage with or refrain from gambling and loot box content. Themes associated with motives to gamble included enjoyment, the chance to win, boredom, and charitable intentions. Self-reported reasons to engage with loot boxes included enjoyment, the chance to win, game progression, and passive engagement. In contrast, themes associated with refraining from gambling included negative consequences (e.g., addiction), uncertain outcomes, disinterest, finances, and accessibility. Similarly, reasons to refrain from loot boxes included negative consequences, gambling concerns, disinterest, finances, and accessibility. Overall, these findings, and particularly the overlapping themes between gambling and loot boxes engagement, provide further context and insight into the burgeoning research on loot boxes and assist in delineating their relation to gambling.Motives to engage with or refrain from gambling and loot box content: An exploratory qualitative investigation.
