Alcohol-related content of animated cartoons: a historical perspective.

This study, based on a stratified (by decade of production) random sample of 1,221 animated cartoons and 4,201 characters appearing in those cartoons, seeks to determine the prevalence of alcohol-related content; how, if at all, the prevalence changed between 1930 and 1996 (the years spanned by this research); and the types of messages that animated cartoons convey about beverage alcohol and drinking in terms of the characteristics that are associated with alcohol use, the contexts in which alcohol is used in cartoons, and the reasons why cartoon characters purportedly consume alcohol. Approximately 1 cartoon in 11 was found to contain alcohol-related content, indicating that the average child or adolescent viewer is exposed to approximately 24 alcohol-related messages each week just from the cartoons that he/she watches. Data indicated that the prevalence of alcohol-related content declined significantly over the years. Quite often, alcohol consumption was shown to result in no effects whatsoever for the drinker, and alcohol use often occurred when characters were alone. Overall, mixed, ambivalent messages were provided about drinking and the types of characters that did/not consume alcoholic beverages.

Verbal Aggression in Animated Cartoons.

Relying upon a content analysis of one specific type of medium to which young people are exposed beginning at an early age, on a regular basis, and for many years (i.e., animated cartoons), the present study examines what types of messages are provided about verbal aggression. This research examines the following issues: (1) How prevalent is verbal aggression in animated cartoons? (2) Has this prevalence changed over time? (3) What characteristics tend to be associated with being a perpetrator of verbal aggression? (4) What reasons are given for why cartoon characters engage in verbal aggression? (6) What "types" of characters are yelled at, threatened, insulted, and so forth? Results indicate that verbal aggression is fairly prevalent in cartoons (it is the second most common type of antisocial behavior shown, ranking second only to violence) and that this prevalence has increased greatly over time. Cartoons tend to normalize verbal aggression, both by virtue of its frequency of occurrence and by the lack of patterning of characteristics associated with perpetrating this behavior. Although many (nearly half) of the reasons implied for being verbally aggressive are negative in nature, a substantial proportion of the time, this behavior is undertaken for positive reasons or for no reason at all. Characters of all types are equally likely to be verbally aggressive for negative reasons, although only certain types of characters (e.g., female, intelligent, "good guys," physically attractive) are shown to engage in this behavior for positive reasons.

Bang Bang, You're NOT Dead and You're NOT Even Hurt?! Messages Provided by Animated Cartoons about Gun Violence.

Relying upon a content analysis of animated cartoons, this study examines the messages provided about gun violence, focusing on the following questions: (1) How prevalent is gun violence in animated cartoons? (2) Has this prevalence changed over time? (3) What characteristics are associated with being a perpetrator of gun violence? (4) What types of effects are shown to result from the perpetration of gun violence? (5) What reasons are given for why cartoon characters use guns? (6) What "types" of characters are victimized by firearms? Results indicate that gun violence is prevalent in cartoons and the prevalence has not diminished over time. Cartoons provide inaccurate information about the characteristics associated with perpetrating or being a victim of gun violence. Oftentimes, the use of firearms is shown to result in no negative consequences to the perpetrator or the victim, and this is true even when victims are shown to be shot. When effects are shown, they tend to be minor in nature. Anger, revenge, and inherent meanspiritedness are the most common reasons implied for why characters commit acts of gun violence.

Underrepresentation and Symbolic Annihilation of Socially Disenfranchised Groups ("Out Groups") in Animated Cartoons.

For many years, the mass media have been accused of providing negative and potentially-damaging messages to viewers. Some have complained that the media are replete with too much violence while others have lamented on media stereotyping of various groups. In this article, the authors examine the issues of underrepresentation and symbolic annihilation as they apply to one particular medium-namely, animated cartoons-to which people are exposed early in life, typically on a regular basis for many years. Our principal research questions are (a) To what extent do cartoons underrepresent and/or symbolically annihilate social groups that are not considered desirable in society-at-large? (b) Has underrepresentation and/or symbolic annihilation changed over time? and (c) When social "out groups" are shown, how are they depicted vis-a-vis "in groups"? To examine these questions, the authors examine portrayals based on gender, age, race, and sexual orientation. The data revealed that animated cartoons have a long history of underrepresenting and symbolically annihilating socially devalued "out groups" and that little has changed over the course of the past 65+ years. When "out group" members are included in cartoons, however, their portrayals tend not to be dramatically different-not better and not much worse-than those typical of their "in group" counterparts.

What Animated Cartoons Tell Viewers about Assault.

Relying upon a content analysis of one specific type of medium to which young people are exposed beginning at an early age, on a regular basis, and for many years (i.e., animated cartoons), the present study examines what types of messages are provided about violence that takes the form of simple assault. This research examines the following issues: (1) How prevalent is violent assault in animated cartoons, and has this prevalence changed over time? (2) What characteristics tend to be associated with being a perpetrator or a victim of assault? (3) What types of effects are shown to result from hitting, slapping, or punching others? (4) What reasons are given for why cartoon characters engage in this type of violence? Results indicate that assault is fairly prevalent in cartoons (it is the most common type of violence shown) and that this prevalence has diminished over time. Most of the time, cartoons show assaults to "land" on their intended victims, but having done so, to cause few if any adverse effects. For example, victims rarely experience pain or incur cuts, scrapes, or broken bones, and they rarely suffer more serious consequences than these. Moreover, assaults rarely backfire on the perpetrators. Anger, revenge, and inherent meanspiritedness are the most common reasons implied for why characters commit acts of violent assault.

Messages about physical attractiveness in animated cartoons.

Relying upon a content analysis of one specific type of medium to which young people are exposed beginning at an early age, on a regular basis, and for many years (i.e., animated cartoons), the present study examines what types of messages are provided about being physically unattractive, physically attractive, and ordinary-looking. This research concerns itself with identifying the characteristics that tend to be associated with being good-looking or unattractive, and then discussing the implications of the findings. Results indicate that many variables were found to differ based on cartoon characters' physical attractiveness, including gender, age, intelligence, body weight, emotional states experienced, prosocial behaviors, antisocial behaviors, and overall goodness/badness. Whenever differences were found, the overriding tendency was for cartoons to provide positive messages about being attractive and negative messages about being unattractive.

Race-Related Content of Animated Cartoons.

Relying upon a content analysis of 1 specific type of medium to which young people are exposed beginning at an early age, on a regular basis, and for many years (i.e., animated cartoons), the present study examines what types of messages are provided about being members of different racial groups. This research examines the following issues: (a) How prevalent are race-related content and overt acts of racism in animated cartoons? (b) Has this prevalence changed over time? (c) What "types" of characteristics tend to be associated with being Caucasian, African American, Latino, Native American, and Asian? Results indicate that the prevalence of racial minority groups has been low over the years, with gradual decreases in representation during recent years, when the American population of racial minorities has grown. As time has gone on, the presence of overt racism has decreased greatly, demonstrating particularly sharp declines in the years since the Civil Rights Movement of the 1960s. On most dimensions studied, members of different races were portrayed similarly.