Do biodegradable food packaging films from agro-food waste pay off? A cost-benefit analysis in the context of Europe.

Bio-based polymers are increasingly attracting attention as a solution to reducing the consumption of non-renewable resources and curbing the accumulation of fossil-based plastic waste. In this study, we analyze the economics of a new packaging film based on a polylactic acid-polyhydroxybutyrate blend (PLA-PHB), with PHB obtained from agro-industrial residues (potato peels). We model various sizes of biorefineries using the new biotechnology in Europe. For a four-year payback period, which is generally accepted in the industry, the calculated minimum product selling price ranges from 9.7 euros per kilogram to 37.2 euros per kilogram, depending, among other factors, on the production capacity of the biorefinery. We have incorporated the uncertainty over the model parameters in a Monte Carlo simulation and investigated the relative impact of individual factors on the minimum product selling price. Overall, the results indicate that the bio-based feedstock availability is the most influential factor on the profitability of the new biotechnology.

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product.

There is an increasing interest in healthy and sustainable product characteristics. Consumers determine their dietary intake and frame production systems with their choices. However, little is known about the relationships between health and environmental information in influencing these choices, especially when considering functional foods. This study assessed the influence of health-related and environmental-friendliness-related product information on the willingness to pay (WTP) for functional foods. To this end, a WTP elicitation experiment was set up using a jam-like fruit compote enriched with Aloe vera gel. Participants were provided with different messages related to the health and environmental benefits of Aloe vera products, and were also asked to taste the product. Results indicated that providing new information significantly increased the WTP for the enriched compote. This increase was significant for both health and environmentally based benefits, with the health message leading to a higher WTP. Combining health and environmental messages produced an additive effect on WTP which was independent of the sequential order in which the two messages were given. Results contrasted the view that health messages are the main drivers of WTP, and open a broader range of communication in terms of marketing strategies and sustainable policy objectives.