Climate change communication by the local digital press in northeastern Argentina: An ethical analysis.

News articles about Climate Change (CC) represent the level of knowledge of the phenomenon by journalists and the public, as well as the value assigned to problems of ethical and transgenerational nature in a given society. Digital articles related to CC released by media from northeast Argentina were reviewed to study how the local digital press addresses the CC in this region as well as the social representation of the news. An analysis of the content of news articles released in the period January 2016-March 2018 was carried out to identify components that explain their social representation. This study shows that local digital media publish articles about regionally important topics. However, news about CC appear mainly when hydroclimatic events occur. Many of the digital media that release CC information are connected to important social sectors in the region, such as agriculture and economics. A difference between national and local media is that the first ones focus on international events while the latter show the regional reality. Our results also show that no exchange or reciprocity mechanism exists among CC stakeholders, such as journalists, academics and decision-makers. Consequently, building new ways to communicate CC remains a challenge. The media together with scientists, and policy-makers, have a fundamental role in showing the ethical value and importance of caring for Nature and our environment, so to leave the best possible world for future generations.

Contradicciones de los discursos que dificultan la transformación de las prácticas de promoción de la salud: [revisión] / Discourse contradictions that hinder the transformation of health promotion practices: [review] / Contradicões dos discursos que dificultam a trasformacão das praticas de promocão da saude: [revisão]

El presente trabajo ha sido realizado durante 2009, condensa la reflexión a partir de años de investigaciones realizadas desde la cátedra Medicina y Sociedad de la Facultad de Ciencias Médicas de la Universidad Nacional de Rosario (Argentina), en el territorio de la ciudad de Rosario y la provincia de Santa Fe. El objetivo consistió en interpretar las contradicciones a partir de los discursos presentes en la puesta en práctica de la Promoción de la Salud y las normas que los regulan y permean el sentido común, creando valores, muchas veces discordantes con los objetivos de los propios programas. La metodología utilizada se basó en la revisión de trabajos de investigación realizados sobre el tema en el territorio y documentos oficiales relativos al Área Salud de la provincia de Santa Fe. Los resultados ponen al descubierto el sentido de verdad de los mandatos construidos para alcanzar una vida saludable; discusión instalada dentro del debate Modernidad-Postmodernidad, que en el caso de las Ciencias de la Salud inclina la balanza hacia las prácticas normadas que se apoyan en la “verdad científica”. En las conclusiones, se discuten los obstáculos que este modo de accionar presenta para alcanzar las transformaciones epidemiológicas que posibiliten la ansiada meta de Salud para Todos en el territorio analizado.

This was carried out in 2009, and it condenses the reflection on the researchyears carried out by the Faculty of Medical Sciences, Department of Social Medicine, in the National University of Rosario, (UNR - Argentina), in the city of Rosario and the province of Santa Fe. The objective was to interpret the contradictions in the discourses present in the implementation of health promotion and the rules that govern them, that permeate common sense by creating values, often in disagreement with the objectives of health programs. The methodology was based on the analysis of researches carried out in the Santa Fe providence, as well as official documents related to health. The results unveil the meaning of truthfulness of mandates constructed to achieve a healthy lifestyle. The latter is discussion within the limits of Modernity - Post–Modernity, that in the case of health sciences, the debate shifts towards normative practices that rely on the “scientific truth”. The conclusions discussed obstacles presented by this mode of action in order to achieve epidemiological transformations that enable the longed goal of health for all in the study area.

O presente estudo tem sido realizado durante 2009, condensada a reflexão a partir de anos de pesquisas realizadas desde a cátedra Medicina e Sociedade da Faculdade de Ciências Medicas da Universidade Nacional de Rosário (Argentina), consistiu em interpretar as condições a partir dos discursos presentes na posta em pratica da Promoção da Saúde e normas que os regulam, permeável mente o sentido comum, criando valores, muitas vezes discordâncias com os objetivos dos próprios programas. A metodología utilizada se baseou na revisão de estudos de pesquisas realizados sobre o tema no território e documentos oficiais relativos à Área Saúde da província de Santa Fe. Os resultados põem ao descoberto o sentido de verdade dos mandatos construídos para alcançar uma vida saudável; discutição instalada dentro do debate Modernidade- Post –modernidade, que no caso das Ciências da Saúde inclina a balança em direção às praticas reguladas que se apóiam na “verdade cientifica”. Nas conclusões, se discutem os obstáculos que este modo de acionar apresenta para alcançar as transformações epidemiológicas que possibilitam a ansiada meta de Saúde para Todos no território analisado.