Semantic versus perceptual priming: dissecting their impact on intuitive judgments of semantic coherence.

This research explores the mechanisms underlying the intuitive processing of semantic coherence, focusing on the effects of semantic and perceptual priming on semantic coherence detection. Two studies examined how these priming types influence individuals' abilities to discern semantic incoherence. In Study 1, we used solutions to semantically coherent triads as primes, finding that such priming significantly improves participants' accuracy and confidence in identifying incoherent elements within word tetrads. These results corroborate the hypothesis that intuitive judgments in linguistic tasks are closely tied to the processing fluency elicited by semantic connections. In Study 2, we show that perceptual priming does not significantly enhance accuracy, albeit it does increase the confidence with which individuals make their judgments. Distinct effects of semantic and perceptual priming on intuitive judgments highlight the complex interplay between processing fluency and affect in shaping intuitive judgments of semantic coherence. We discuss the nuanced roles of semantic and perceptual factors in influencing the accuracy and confidence of intuitive decisions.

Intuitive (in)coherence judgments are guided by processing fluency, mood and affect.

Recently proposed accounts of intuitive judgments of semantic coherence assume that processing fluency results in a positive affective response leading to successful assessment of semantic coherence. The present paper investigates whether processing fluency may indicate semantic incoherence as well. In two studies, we employ a new paradigm in which participants have to detect an incoherent item among semantically coherent words. In Study 1, we show participants accurately indicating an incoherent item despite not being able to provide an accurate solution to coherent words. Further, this effect is modified by affective valence of solution words that are not retrieved from memory. Study 2 replicates those results and extend them by showing that mood moderates incoherence judgments independently of affective valence of solutions. The results support processing fluency account of intuitive semantic coherence judgments and show that it is not fluency per se but fluency variations that drive judgments.

Evaluative conditioning may occur with and without contingency awareness.

Evaluative conditioning (EC) is considered to play an important role in the attitude formation. One of the ongoing debates in this field concerns the impact of contingency awareness (i.e., awareness of the contingent relationship between conditioned and unconditioned stimulus, CS-US) on the EC occurrence. Despite the claims that EC does not require awareness of CS-US contingencies, the recent studies have claimed just the opposite. However, a number of methodological issues can be raised to undermine those claims. In two experiments, we tried to eliminate potential faults and sought to learn whether EC occurs with or without contingency awareness of either US identity or US valence. We report significant EC effects both with and without contingency awareness. These results provide support for the claim that the EC effects might be produced by independent mechanisms linked to awareness. We also argue that those mechanisms are differently captured by available measures of EC.

On the influence of affective states on intuitive coherence judgements.

Recent research has shown that coherence judgements of semantically related word triads are facilitated by a subtle positive response triggered by their increased fluency of processing. Such positive affective response serves as a cue indicating semantic coherence. However, we argue that the fluency of processing is not the only source of affective response that can influence intuitive judgements. The present study investigated differential influences of mood and affective valence of solution words on intuitive coherence judgements. We show that affective cues resulting from processing fluency can be strengthened or weakened by inducing positive or negative affective response through the activation of solutions to semantically coherent triads. Also, mood is shown to impact the breadth of activated associations therefore affecting not only judgements of semantic coherence but also solvability of word triads. We discuss the implications of our findings for how people might form intuitive judgements of semantic coherence.