ABSTRACT
Pictorial representation is a key human behaviour. Cultures around the world have made images to convey information about living kinds, objects and ideas for at least 75,000 years, in forms as diverse as cave paintings, religious icons and emojis. However, styles of pictorial representation vary greatly between cultures and historical periods. In particular, they can differ in figurativeness, i.e. varying from detailed depictions of subjects to stylised abstract forms. Here we show that pictorial styles can be shaped by intergroup contact. We use data from experimental microsocieties to show that drawings produced by groups in contact tended to become more figurative and transparent to outsiders, whereas in isolated groups drawings tended to become abstract and opaque. These results indicate that intergroup contact is likely to be an important factor in the cultural evolution of pictorial representation, because the need to communicate with outsiders ensures that some figurativeness is retained over time. We discuss the implications of this finding for understanding the history and anthropology of art, and the parallels with sociolinguistics and language evolution.
ABSTRACT
BACKGROUND: Archaeologists and anthropologists have long recognized that different cultural complexes may have distinct descent histories, but they have lacked analytical techniques capable of easily identifying such incongruence. Here, we show how bayesian phylogenetic analysis can be used to identify incongruent cultural histories. We employ the approach to investigate Iranian tribal textile traditions. METHODS: We used bayes factor comparisons in a phylogenetic framework to test two models of cultural evolution: the hierarchically integrated system hypothesis and the multiple coherent units hypothesis. In the hierarchically integrated system hypothesis, a core tradition of characters evolves through descent with modification and characters peripheral to the core are exchanged among contemporaneous populations. In the multiple coherent units hypothesis, a core tradition does not exist. Rather, there are several cultural units consisting of sets of characters that have different histories of descent. RESULTS: For the Iranian textiles, the bayesian phylogenetic analyses supported the multiple coherent units hypothesis over the hierarchically integrated system hypothesis. Our analyses suggest that pile-weave designs represent a distinct cultural unit that has a different phylogenetic history compared to other textile characters. CONCLUSIONS: The results from the Iranian textiles are consistent with the available ethnographic evidence, which suggests that the commercial rug market has influenced pile-rug designs but not the techniques or designs incorporated in the other textiles produced by the tribes. We anticipate that bayesian phylogenetic tests for inferring cultural units will be of great value for researchers interested in studying the evolution of cultural traits including language, behavior, and material culture.
