Of Pandemics and Zombies: The Influence of Prior Concepts on COVID-19 Pandemic-Related Behaviors.

We use a concepts and categories research perspective to explore how prior conceptual knowledge influences thinking about a novel disease, namely COVID-19. We collected measures of how similar people thought COVID-19 was to several existing concepts that may have served as other possible comparison points for the pandemic. We also collected participants' self-reported engagement in pandemic-related behaviors. We found that thinking the COVID-19 pandemic was similar to other serious disease outbreaks predicted greater social distancing and mask-wearing, whereas likening COVID-19 to the seasonal flu predicted engaging in significantly fewer of these behaviors. Thinking of COVID-19 as similar to zombie apocalypse scenarios or moments of major societal upheaval predicted stocking-up behaviors, but not disease mitigation behaviors. These early category comparisons influenced behaviors over a six-month span of longitudinal data collection. Our findings suggest that early conceptual comparisons track with emergent disease categories over time and influence the behaviors people engage in related to the disease. Our research illustrates how early concept formation influences behaviors over time, and suggests ways for public health experts to communicate with the public about emergent diseases.

Bring out your experts: The relationship between perceived expert causal understanding and pandemic behaviors.

In the complex modern world, people's understanding of how things work is often outsourced to other people. We explore how people's perceptions of expert causal understanding of the coronavirus disease (COVID-19) pandemic predicted their pandemic-related behaviors. As part of a larger longitudinal study, we collected data at four time points that measured participants' perceptions of experts' causal understanding of COVID-19, along with those participants' self-reported pandemic-related health behaviors. We found that perceiving experts to understand the causal mechanism of transmission was predictive of engaging in more social distancing, advice following, hand washing, and mask wearing. Believing experts could intervene and treat the symptoms or underlying cause of COVID-19 was negatively associated with these same behaviors, but to a lesser degree. These results held above and beyond political ideology and were overall similar for people who perceived themselves to be at high or low risk for COVID-19. This research provides new insights into how people's behaviors are guided by perceptions of others' understanding and highlights important implications for expert health-risk communication. (PsycInfo Database Record (c) 2022 APA, all rights reserved).