ABSTRACT
Recent research suggests that engagement in environmentally-friendly behavior can feel good. Current explanations for such a link do not focus on the nature of environmentally-friendly behavior itself, but rather propose well-being is more or less a side-benefit; behaviors that benefit environmental quality (e.g., spending one's money on people rather than products) also tend to make us feel good. We propose that the moral nature of environmentally-friendly behavior itself may elicit positive emotions as well, because engaging in this behavior can signal one is an environmentally-friendly and thus a good person. Our results show that engagement in environmentally-friendly behavior can indeed affect how people see themselves: participants saw themselves as being more environmentally-friendly when they engaged in more environmentally-friendly behavior (Study 1). Furthermore, environmentally-friendly behavior resulted in a more positive self-image, more strongly when it was voluntarily engaged in, compared to when it was driven by situational constraints (Study 2). In turn, the more environmentally-friendly (Study 1) and positive (Study 2) people saw themselves, the better they felt about acting environmentally-friendly. Together, these results suggest that the specific self-signal that ensues from engaging in environmentally-friendly behavior can explain why environmentally-friendly actions may elicit a good feeling.
ABSTRACT
This article focuses on social situations in which people are surprised about what is happening and inhibited about how to respond to the situation at hand. We study these situations by examining a classic topic in social psychology: how people respond to receiving better outcomes than are deserved. In these situations, the actions of an authority or a coworker push in the direction of accepting and enjoying the unfair outcome, whereas personal values for most people push in the direction of rejecting or being displeased with the outcome. This conflict may inhibit people's response to the advantageous but unfair outcomes. If people are indeed inhibited about how to respond to these kinds of outcomes, then lowering behavioral inhibition by reminding people of having acted in the past without inhibitions (in a manner that is unrelated to the outcomes participants subsequently receive) should affect reactions to the outcomes. Specifically, we hypothesize that because many people are prosocial and want to adhere to principles of fairness, reminders of behavioral disinhibition will lead to less pleasure with the unfairly obtained outcomes. The results of 8 experiments (conducted both inside and outside the psychology laboratory) revealed evidence for this benign disinhibition effect on various reactions to outcomes that are better than deserved. In further accordance with our line of reasoning, the effect is particularly pronounced among those who adhere to a prosocial orientation or who have adopted a prosocial mindset and is not observed among those with proself orientations or mindsets.
