Assessment of users' adoption behaviour for stock market investment through online applications.

Investing in stocks has become increasingly accessible, with beginners able to start an account via a brokerage's website or mobile app with very little money. Online trading through applications allows you to trade independently without a broker's interference. This not only lowers the overall cost of trading but also makes it hassle-free, increasing the value of the business significantly. Using an online trading account gives an investor more control. This paper examined the user's perspective on stock market investment through online applications. The impact of users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency was analyzed on users' adoption behaviour. An empirical survey with a valid sample of 424 respondents from India was collected from the respondent and analyzed using descriptive analysis, correlation analysis, reliability analysis, analysis of variance, and regression analysis. Results indicated that users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency significantly influence the users' adoption behaviour in using stock trading applications. The findings will assist potential investors in comprehending the factors influencing the adoption of such apps and aiding the organizations engaged in operating or creating such applications in understanding user behaviour, which will significantly add value to the society at large.

Examining the Role of Self-Reliance, Social Domination, Perceived Surveillance, and Customer Support with Respect to the Adoption of Mobile Banking.

PURPOSE: This article aims to investigate the main drivers of mobile banking among Delhi-NCR consumers. The TAM (technological acceptance model) was used as a framework for this study. Only a few studies have looked at how online banking users in India plan to use other similar services, such as m-banking. In order to do this, a theoretical model was made using the technology acceptance model. This model was then expanded to include the factors that make m-banking users more likely to use mobile banking. These adoption factors include the feeling of being watched, the ability to do things on your own with a mobile device, social dominance, and the role of customer support as a mediator. The use of m-banking is the thing that matters. SCOPE: In the last two decades, digital mobile devices have become the primary preferred method of consumer communication. Throughout the past year, mobile banking has become increasingly popular. The increasing number of smartphones in use, as well as the government's push for cashless transactions, provide an opportunity for the Indian banking industry to rapidly expand its usage of mobile and online banking. METHODOLOGY: The data were collected through a structured questionnaire distributed to 376 respondents from different sustainable investment classes. The use of convenience sampling was imposed. Structure equation modeling (SEM), reliability, convergence, discriminate validity, and model fitness were achieved through SmartPLS 3. FINDINGS: The study found that the adoption factors had a significant impact on perceived surveillance, mobile self-reliance, and social domination and mediating role of customer support to use mobile banking. These latest findings will inform banks and financial institutions on the rise of m-banking in India, as well as provide insight into digital banking channels and add to the literature on the topic of digital banking adoption.

Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia.

M-commerce has the potential to change consumers' shopping habits and establish itself as a significant commerce channel. People rely on digital devices more than ever before, and the growth in M-commerce predicts that mobile will become the preferred channel for online shopping soon. This study is aimed at examining the effect of personal factors, economic factors, ease of doing factors, and safety-related factors due to Covid-19 on the adoption and use of M-commerce services among customers in Saudi Arabia. The study is empirical and is based on survey responses from 340, M-commerce customers in Saudi Arabia. The questionnaire method was used to collect the data. ANOVA and bivariate regression analysis were used to evaluate the collected data. The results showed that four independent variables, namely, personal, economic, ease of doing, and safety factors during the Covid-19 pandemic, are significant predictors of the dependent variable, adoption and use of M-commerce services by the customers. These factors influence customers' purchasing decisions when they use M-commerce services. The study also concluded that the frequency of using M-commerce has increased during the Covid-19 pandemic because of health, safety, and social distancing guidelines. One of the main limitation of the study is the few selective constructs for the research. The finding of the study will be beneficial to the customers to understand the significance of M-commerce services, especially during pandemic situations.