ABSTRACT
Treatment joiners were differentiated from non-joiners when examined across six worksite clinic locations in the Los Angeles area. Predictors examined included preprogram smoking, demographic variables, smoking by significant others, behavioral expectations to quit, and self-efficacy regarding completing treatment and resisting urges to smoke. Non-joiners reported higher preprogram smoking levels and more friends and children who smoked.
Subject(s)
Behavior Therapy , Occupational Health Services , Smoking/therapy , Social Environment , Adult , Female , Humans , Male , Prognosis , Smoking/psychology , Social FacilitationABSTRACT
Program development processes for the Television, School, and Family Project, a school-based smoking prevention and cessation project, are presented in this article. We first review applications of social-psychological and communications theory to school-based and mass media program development. These include the three broad areas of (a) mediators of mass media effects on behavior change, (b) the social influences approach to smoking prevention, and (c) a self-management and social support approach to smoking cessation. A program development model for school-based mass media efficacy trials, with a summary of formative research and pilot study processes, is then presented. The importance of reciprocal support among school district administrators, project research staff, and television station personnel is emphasized with recommendations for future research and demonstration efforts.
