Corrigendum: The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity.

[This corrects the article DOI: 10.3389/fpsyg.2022.984856.].

The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity.

Employees' behaviors, as well as the employees' pro-environmental behaviors (PEB), affect the company in many dimensions. Although green innovation performance (GIP) has become an important measurement of a corporate's green development, research investigating PEB from the employees' perspective remains scarce, especially in emerging markets. Therefore, in this study, we developed an original framework to explore the effects of employees' PEB on corporate GIP and examined the underlying mechanism by conducting a survey in China. The results of the empirical analysis showed that employees' PEB increases corporate GIP by positively influencing green organizational identity (GOI). In addition, we also proved how leaders' PEB positively influences GIP, whereas innovation resistance (both technology resistance and resource resistance) has a negative effect on GIP. This study attempted to contribute to theoretical research and practical decision-making in the field of green organizational behavior.

When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing.

After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue. On the basis of social capital theory and resource-based view, this study attempts to understand the different impacts of two strategic orientations (i.e., Guanxi orientation and entrepreneurial orientation) and perceived environmental turbulence (i.e., market turbulence and political turbulence) on online market entry timing. We test four hypotheses using data collected from 174 Chinese companies. Our results confirm that entrepreneurial orientation negatively impacts online market entry timing, and this effect is moderated by perceived market turbulence such that the negative relationship between entrepreneurial orientation and online market entry timing will be strengthened in higher market turbulence. By contrast, Guanxi orientation positively impacts online market entry timing, and the positive relationship between Guanxi orientation and online market entry timing will be weakened in higher political turbulence. Implications and future research directions are discussed.

Will Natural Media Make Online Physicians More Trustworthy? The Effect of Media Naturalness on Patients' Intention to Use HIT.

Although previous studies have recognized the important role of patients' trust in promoting their intention to use health information technologies (HIT), most of those studies were under the "risk-benefit" theoretical framework. To deepen the understanding of patients' online consultation decisions, this paper develops a dual-path model investigating how patients develop trust beliefs toward online physicians from the perspective of communication. Drawing on media naturalness theory, we propose that HIT media naturalness will improve patients' perception of communication effort from online physicians and decrease communication ambiguity between patients and online physicians. This improved communication will further strengthen patients' trust in online physicians and promote their intention to use HIT. Based on a two-wave time-lagged survey from 361 participants, the empirical results demonstrated that the relationship between HIT media naturalness and patients' intention to use HIT is individually and serially mediated by two chains, including (1) perceived communication effort and patients' trust and (2) perceived communication ambiguity and patients' trust. We thus contribute to the related literature and provide practical implications.

How Warmth Appeal Affects Persuasion: The Moderating Role of Brand Concepts.

In practice, more and more companies are using warmth appeals in their advertisements, but not all warmth appeals can bring the expected results. Grounded in social perception, we propose that consumers' inferences and behavioral intentions stemming from warmth appeals in advertising are moderated by brand concepts. Specifically, warmth appeal decreases competence inferences and, in turn, behavioral intentions toward the self-enhancement brands. However, it increases warmth inferences and, in turn, behavioral intentions toward self-transcendence brands. We tested our hypotheses through two experimental studies. Experiment 1 demonstrated that for self-enhancement brands, warmth appeals in advertisements decreased brand attitudes and purchase intentions; for self-transcendence brands, warmth appeals in advertisements increased brand attitudes and purchase intentions. Experiment 2 showed further evidence to the proposed effect and tested the mediating effects of warmth perception and competence perception. This research provides significant implications for advertising strategies.

The Impact of Health Information Privacy Concerns on Engagement and Payment Behaviors in Online Health Communities.

Online health communities (OHCs) have enjoyed increasing popularity in recent years, especially in the context of the COVID-19 pandemic. However, several concerns have been raised regarding the privacy of users' personal information in OHCs. Considering that OHCs are a type of data-sharing or data-driven platform, it is crucial to determine whether users' health information privacy concerns influence their behaviors in OHCs. Thus, by conducting a survey, this study explores the impact of users' health information privacy concerns on their engagement and payment behavior (Paid) in OHCs. The empirical results show that users' concerns about health information privacy reduce their Paid in OHCs by negatively influencing their OHC engagement. Further analysis reveals that if users have higher benefit appraisals (i.e., perceived informational and emotional support from OHCs) and lower threat appraisals (i.e., perceived severity and vulnerability of information disclosure from OHCs), the negative effect of health information privacy concerns on users' OHC engagement will decrease.

God Helps Those Who Help Themselves: How Recipients' Efforts Perception Affects Donation.

This research examines how recipients' efforts to get out of the plight affect the empathy they evoke and the subsequent help they receive from donors. Through three experiments, we find that the higher the efforts made by the recipients to get out of the plight, the stronger the donors' willingness to donate. This effect is moderated by the need severity of the recipients. The more serious the plight is, the stronger the impact of the degree of efforts on the willingness to donate. This research makes theoretical contributions to charitable giving and provides implications for non-profit organizations on describing recipients' efforts to get out of their plight.

Shape-Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference.

Angular and rounded shapes are two important visual elements widely used in the design of product shapes and brand logos. By introducing the power state, a psychological variable that is inherently relevant to consumers' product choices, brand preferences, and decision-making, we propose that consumers' power state influences their shape preference. Specifically, compared to low-power consumers, high-power consumers respond more positively to angular as opposed to rounded shapes, because the angular shape facilitates the expression of competence (as opposed to warmth). Through four studies, we provide consistent support for our main predictions as well as the underlying processes. Studies 1 and 2 demonstrate that consumers experiencing higher power are more likely to prefer an angular shape over a rounded shape than those experiencing lower power through different research methods, research objects, and experimental materials. On this basis, studies 3 and 4 further explore the mechanisms underlying the observed effects. These findings contribute to sensory marketing and power research and provide important implications for visual design and advertisement development.