The impact of rural e-commerce participation on farmers' entrepreneurial behavior: Evidence based on CFPS data in China.

The "Three Rural Issues", encompass challenges related to agriculture, farmer, and rural area, which hold significant importance in driving comprehensive rural revitalization efforts in China. Farmer entrepreneurship, as a crucial means to enhance productivity, create job opportunities, and increase residents' income, has gradually become a key driving force in promoting rural revitalization in the new stage of development in China. With the rapid development of rural e-commerce, farmer entrepreneurship has encountered new opportunities. This study utilizes the 2020 China Family Panel Studies (CFPS) data and employs a structural equation model (SEM) to analyze the direct impact of rural e-commerce participation on farmer entrepreneurial behavior, considering factors such as human capital, social capital, and network infrastructure. This study further explores the indirect effects and mechanisms of e-commerce participation as a mediating variable and analyzes the impact and mechanisms on agricultural entrepreneurship behavior. The findings are as follows: (1) E-commerce participation significantly promotes farmer entrepreneurial behavior; (2) E-commerce participation as a mediating variable has a positive indirect effect on the relationship between social trust, network infrastructure, human capital, and farmer entrepreneurial behavior; (3) E-commerce participation has a significant positive influence on farmer entrepreneurship in the agricultural sector, and farmers with higher levels of network infrastructure and human capital have a higher probability of choosing agricultural entrepreneurship under the influence of e-commerce participation. Finally, this study provides policy recommendations in terms of infrastructure construction, entrepreneurial policy environment, and education level, aiming to optimize the situation of farmer entrepreneurship and contribute to the comprehensive promotion of rural revitalization.Overall, the research in this paper effectively combines theory and empirical evidence to outline the direct and indirect impact mechanisms of rural e-commerce participation on farmers' entrepreneurial behavior and agriculture-related entrepreneurial behavior and to test the effects of their impacts. First, most of the existing literature deals with farmers in individual sample areas, while the sample selected in this paper is farmers in the whole country, which is relatively more generalizable; second, most of the previous studies explore the level of e-commerce in the inter-provincial or county areas, while this paper expands the empirical study of rural e-commerce on the entrepreneurial behavior of farmers and the micro-period of agricultural entrepreneurial behavior, and focuses on the impacts of the e-commerce activities of farmers on their entrepreneurial behavior.

Measurement and identification of relative poverty level of pastoral areas: an analysis based on spatial layout.

Pastoral areas are the key difficulty in China's pursuit of common prosperity and a key region for China to build the northern ecological safety barrier and to realize the Two Centenary Goals. It is of great significance to scientifically evaluate the quality of rural life (QRL), measure the relative poverty level (RPL), and identify the relatively poor areas, making it possible to dock poverty elimination with rural revitalization. Based on the socio-economic data of 18 pastoral areas in Inner Mongolia, this paper draws on spatial layout theory to evaluate QRL and measures RPL by the natural breakpoint method and then identifies the relatively poor areas in Inner Mongolia. The results show that (1) the QRLs of pastoral areas in Inner Mongolia were unbalanced and highly polarized. The mean score of QRLs was 0.2598. Eleven (61.11%) of the counties/banners had a QRL smaller than the mean score. On the spatial layout of QRLs, the western areas were stronger than the central areas. High QRL counties/banners are mainly concentrated in the western region. In the central region, the QRLs were very fragmented, falling onto all five levels. (2) The pastoral areas in Inner Mongolia differed significantly in RPL. The mean score of RPL stood at 0.3788. Nine counties/banners (50%) had an RPL greater than the mean. Contrary to the spatial layout features of QRLs, the central pastoral areas in Inner Mongolia had stronger RPLs than the eastern ones. High RPL counties/banners are mostly clustered in the central region. The spatial layout of RPLs is relatively reasonable in the central region: the RPLs decreased gradually from Dorbod Banner. (3) Nearly 45% of the pastoral areas in central and western Inner Mongolia face serious relative poverty and a high risk of returning to poverty. Eight counties/banners (45%) were identified as high composite relative poverty areas. From spatial layout, the composite relatively poor counties/banners clustered clearly, mainly in the western region. Finally, this paper establishes a warning mechanism against large-scale returning to poverty, aiming to lower composite RPL. The research results provide empirical reference and implementation path for consolidating the results of poverty eradication and facilitating rural revitalization.