An ERP Study of the Temporal Course of Gender-Color Stroop Effect.

Pink and blue colors have been found to associate with gender stereotypes in previous Western studies. The purpose of the present study was to explore the neuropsychological processing basis of this effect in contemporary Chinese society. We presented stereotypically masculine or feminine occupation words in either pink or blue colors to Chinese college students in a modified Stroop paradigm, in which participants were asked to classify each occupation word by gender as quickly and accurately as possible. Event-related potential (ERP) signals were concurrently recorded in order to identify the temporal dynamics of gender stereotypical interference effect. The behavioral results showed that pink-masculine stimuli elicited a longer response time and lower accuracy than blue-masculine stimuli in the participants, while no such differences were observed between pink-feminine and blue-feminine conditions. The ERP results further revealed distinctive neural processing stages for pink-masculine stimuli (i.e., in comparison to the other three types of stimuli) in P200, N300, N400, and P600. Overall, our results suggested that pink but not blue was a "gendered" color in Chinese culture. Moreover, our ERP findings contributed to the understanding of the neural mechanism underlying the processing of gender-color stereotypes.

Sex and Ability Differences in Neural Strategy for Piaget's Water Level Test.

To explore brain activation differences between the sexes and between high and low performers on spatial perception performance, 43 college students (20 males and 23 females) performed the Piaget's Water Level Test (WLT) while their electroencephalogram signals were recorded. A 2 (Sex) × 2 (Group: high performing vs. low performing) × 2 (Hemisphere: left vs. right) × 3 (Region: frontal, parietal, and temporal) mixed analysis of variance on beta power data showed that females more significantly activated the left hemisphere when performing the WLT, suggesting their application of an analytic strategy. In contrast, males showed a bilateral activation pattern, suggesting their use of an analytic- or holistic-combined strategy. Moreover, superior performance on the WLT was associated with enhanced temporal lobe functioning, suggesting that a superior analytic skill is key to successful performance on the WLT. There is likely modulating impact of both cognitive style and specific task properties on spatial perception strategy preferences.