Divergence and convergence: a cross-generational study on local food consumption.

In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the similarities and differences in local food consumption behaviors between Gen Z and Gen Y. Through the analysis of online survey data from 251 individuals of Gen Z and 319 of Gen Y and utilizing the Theory of Planned Behavior as a theoretical framework, and the study identifies eight key variables. The findings reveal that while Gen Z and Gen Y exhibit a range of common characteristics in their choice of local food,including attention to word of mouth, health consciousness, subjective norms, perceived behavioral control, and attitude.there is a significant divergence in their motivating factors for purchasing. Specifically, convenience is the primary driver for Gen Z when selecting local food; conversely, price is the decisive factor in the decision-making process of Gen Y. By unveiling these significant differences and similarities, the research offers significant understanding beneficial to the food sector, particularly in formulating market strategies targeted at different generations.

Spatial and temporal evolution and influencing factors of tourism eco-efficiency in Fujian province under the target of carbon peak.

Tourism eco-efficiency is an important indicator to measure the sustainable development of tourism with the core objective of "minimum resource input and environmental damage, maximum economic and social output". This paper explores the spatial and temporal evolution characteristics of tourism eco-efficiency and its influencing factors in Fujian Province from 2011 to 2020 by combining the unexpected output Super-SBM model, gravity center model, standard deviation ellipse, and optimal parameters-based geographical detector model. The results are as follows. Tourism eco-efficiency in Fujian Province showed an overall fluctuating growth trend with an increase of 160.065% during the study period. The coefficient of variation of tourism eco-efficiency tends to fluctuate and decrease, and regional differences narrow. The spatial differentiation is remarkable, and it presents the spatial distribution characteristics of "Xiamen > Nanping > Quanzhou > Fuzhou > Longyan > Ningde > Sanming > Zhangzhou > Putian". The spatial pattern of tourism eco-efficiency is obvious in the direction of "northeast-southwest", and the trajectory of the center of gravity is "southwest-northeast-northwest", with spatial characteristics tending towards agglomeration. Tourism industry structure has the greatest impact on tourism eco-efficiency, followed by education level, urbanization level, technology innovation level, infrastructure investment, and economic development level. This study provides reference suggestions for improving tourism eco-efficiency which helps to promote adequate, balanced, and sustainable development of the regional tourism industry.

The Hometown Is Hard to Leave, the Homesickness Is Unforgettable-The Influence of Homesickness Advertisement on Hometown Brand Citizenship Behavior of Consumers.

The hometown brand is symbolic of a hometown and can induce homesickness in consumers. Especially for those who live in other countries, it can stimulate their inner sense of belonging, self-identity, and effectiveness, in turn generating a series of brand behaviors and promoting sustainable brand development. In this study, we adopt a situational experimental research method from the perspective of sense of place theory and social exchange theory in order to assess the regulatory mechanism of place attachment through the mediating mechanism of psychological ownership. In this way, we explore the mechanism underlying the relationship between homesickness advertising (vs. non-homesickness advertising) on the hometown brand citizenship behavior of consumers. Our findings suggest that (1) homesickness advertising has a more positive effect on consumer hometown brand citizenship behavior than non-homesickness advertising; (2) psychological ownership plays a fully mediating role in the relationship between homesickness advertising (vs. non-homesickness advertising) and consumer hometown brand citizenship behavior; and (3) place attachment plays a moderating role in the influence of homesickness advertising (vs. non-homesickness advertising) on the hometown brand citizenship behavior of consumers through psychological ownership.

Based on Role Expectation to Discuss Role Ambiguity and Practice of University Teachers in Business Administration.

As a result of social change, the issues, such as the complexity of family structure and increasing student problems, are becoming more complicated. Both schools and parents have high expectations of teachers and expect them to solve the problems. Considering the many different factors involved in this issue, this could lead to a psychological and physiological imbalance in teachers, especially in relation to their emotions which results in role ambiguity. The participants of this study consisted of teachers in business administration departments of universities in China. During the data collection, 450 copies of the questionnaire were distributed. A total of 363 valid copies were retrieved, with a retrieval rate of 81%. It can be concluded that the results of this study can help national university faculty present professional spirit and attitude toward the professional service, which in turn promotes the standard of national education in universities.

The influence of leader-signaled knowledge hiding on tourism employees' work withdrawal behavior: A moderated mediating model.

Even though organizations encourage the dissemination of knowledge and information among organizational members, the phenomenon of knowledge hiding still exists widely in organizations. The consequences of leader-signaled knowledge hiding are more destructive to the workplace than the consequences of employees' knowledge hiding. It is particularly necessary to explore the influence mechanism of leader-signaled knowledge hiding on employees' work behavior. Drawing on Conservation of Resources theory, this study establishes a moderated mediation model with emotional exhaustion as a mediating variable and supervisor-subordinate guanxi as a moderating variable. This study focuses on the consequences of leader-signaled knowledge hiding and divides leader-signaled knowledge hiding into self-practiced knowledge hiding and explicit knowledge hiding. Based on the results of 440 questionnaires from tourism employees, it is shown that leader-signaled knowledge hiding has a positive impact on employees' work withdrawal behavior. Specifically, leader's self-practiced knowledge hiding has a greater direct impact on employees' work withdrawal behavior, while leader's explicit knowledge hiding has a greater direct impact on employees' emotional exhaustion. Emotional exhaustion plays a key mediating role in the relationship between leader-signaled knowledge hiding (i.e., self-practiced knowledge hiding and explicit knowledge hiding) and employees' work withdrawal behavior. Supervisor-subordinate guanxi significantly moderates the positive relationship between leader-signaled knowledge hiding (i.e., self-practiced hiding and explicit knowledge hiding) and employees' emotional exhaustion. This study is an extension of previous research on knowledge hiding. The results provide a reference for leaders to deal with knowledge hiding and improve organizational knowledge management ability.

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products.

Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging role in resolving information asymmetry. This study is based on self-construal theory, chooses green agricultural products images and text as experimental stimuli, and analyzes the interaction and influence mechanism between advertising appeals and consumers' willingness to pay a premium for green agricultural products through three sets of experimental studies. The findings demonstrate that self-construal and green agricultural product advertising appeals interact to influence consumers' willingness to pay a premium for green agricultural products. Green perceived value is more strongly influenced by matching dependent self-construal and green advertising appeals than non-green advertising appeals. Green perceived value plays a full mediating role in this interactive effect. Green agricultural products companies should adopt different advertising strategies according to the various categories of consumers to enhance consumers' green perceived value and increase the willingness to pay a premium.

Research on the evolution of spatial network structure of tourism eco-efficiency and its influencing factors in China's provinces based on carbon emission accounting.

In the context of global warming, although the coordinated development of tourism has led to regional economic growth, the high energy consumption-driven effects of such development have also led to environmental degradation. This research combines the undesired output of the Super-SBM model and social network analysis methods to determine the eco-efficiency of provincial tourism in China from 2010-2019 and analyzes its spatial correlation characteristics as well as its influencing factors. The aim of the project is to improve China's regional tourism eco-efficiency and promote cross-regional tourism correlation. The results show that (1) the mean value of provincial tourism eco-efficiency in China is maintained at 0.405~0.612, with an overall fluctuating upward trend. The tourism eco-efficiency of eastern China is higher than that of central, western and northeastern China, but the latter three regions have not formed a stable spatial distribution pattern. (2) The spatial network of provincial tourism eco-efficiency in China is multithreaded, dense and diversified. Throughout the network, affiliations are becoming closer, and network structure robustness is gradually improving, although the "hierarchical" spatial network structure remains. In individual networks, Jiangsu, Guangdong and Shandong provinces in eastern China have higher centrality degrees, closeness centrality and betweenness centrality than other provinces, which means they are dominant in the network. Hainan Province, also located in eastern China, has not yet built a "bridge" for tourism factor circulation. In the core-periphery model, the core-periphery areas of China's provincial tourism eco-efficiency are distributed in clusters, and the number of "core members" has increased. (3) The economic development level, information technology development level, and tourism technology level collectively drive the development and evolution of China's provincial tourism eco-efficiency spatial network.

Research on the influence mechanism of creative time pressure on employee knowledge hiding: Evidence from creative service enterprises in China.

Employee knowledge sharing is critical to the success of creative service enterprises. However, knowledge hiding is prevalent in creative service enterprises. Using 381 advertising agency employees as respondents, we explored the mechanism of action of creative time pressure affecting knowledge hiding. We constructed a regulated dual-path model by drawing on affective event theory, with work passion as a mediating variable and team psychological safety climate as a moderating variable. The results show that creative time pressure increases employees' knowledge hiding; creative time pressure mitigates knowledge hiding through the effect of harmonious passion, while obsessive passion enhances employees' knowledge hiding; team psychological safety climate can regulate the relationship between creative time pressure and two types of work passion and the strength of the two paths. Therefore, the mediating effect of harmonious passion is stronger in a high team psychological safety climate, while the mediating effect of obsessive passion is stronger in a low team psychological safety climate.

How Does Self-Sacrificial Leadership Foster Knowledge Sharing Behavior in Employees? Moral Ownership, Felt Obligation and Supervisor-Subordinate Guanxi.

Recent trends in the academic literature indicate growing interest in leadership for fostering employees' knowledge sharing. In this research, we integrate social cognitive theory and social exchange theory to explain how and when self-sacrificial leaders promote employee knowledge sharing. It is found that self-sacrificial leaders influences employees' knowledge sharing by nurturing employee moral ownership and a sense of obligation to the organization. We also found the moderating effect of supervisor-subordinate guanxi on the self-sacrificial leadership-employees' knowledge sharing link. We discuss the implications of these findings for understanding and promoting self-sacrificial leaders and employees' knowledge sharing behaviors in the workplace.

Influence of Multi-Role Interactions in Community Group-Buying on Consumers' Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory.

Community group-buying platforms are increasingly relying on the interaction between the group-buying leader and consumers, thereby achieving the customer lock-in. In view of this, it is crucial to understand how the group-buying leader to establish a long-term transaction relationship with consumers. In this study, we construct a model based on the role theory and trust transfer theory, and identify two types of interactions of the group-buying leader (i.e., role interaction of merchant and role interaction of friend) and two types of consumer trust (i.e., community group-buying trust and interpersonal trust). Then, the mechanism that how different role interactions of the group-buying leader can be transformed into the lock-in purchasing intention of consumers is further clarified. By interviewing 430 consumers with community group-buying experience in the community through offline questionnaire, the research model has been proven to be effective. To be specific, both role interactions of the merchant and friend can impose a positive impact on interpersonal trust, which will also lead to the trust in community group-buying, and thus enhance the lock-in purchasing intension of consumers from a fixed leader. Overall, this study has made certain contributions to the study of customer relationship. In theory, this study further explains the explanation mechanism of the "acquaintance marketing" phenomenon. Moreover, this study adopts the role theory to analyze the differences of different role interactions of the group-buying leader in relationship quality and purchase decision making, and employs the trust transfer theory to expand the trust transfer effect from the interpersonal trust of the group-buying leader to the trust in community group-buying. In practice, this study provides a new perspective and practical reference for community group-buying enterprises and the group-buying leader on how to better manage customers and maintain a long-term and stable customer relationship.

Why Do People Who Belong to the Same Clan Engage in the Same Entrepreneurial Activities?-A Case Study on the Influence of Clan Networks on the Content of Farmers' Entrepreneurship.

Farmers' entrepreneurship is a powerful breakthrough for solving the problems associated with "agriculture, rural areas and farmers." Although studies have commonly used the same entrepreneurial activities to analyze farmers' entrepreneurship, its deep economic roots have rarely been investigated. Investigating the internal development mechanism within the same industry is helpful for understanding farmers' entrepreneurship motivation and decision making and is an important point at which to implement regional research and enrich the overall research on farmers' entrepreneurship in the Chinese context. Based on a single-case study in Q Village, Fujian Province, this work identifies the key role played by relational contracts in entrepreneurship groups: reducing transaction costs, promoting investment in asset specificity, and improving contract flexibility. Moreover, this approach is conducive for different action groups in terms of stimulating entrepreneurial motivation in the initial entrepreneurship period and improving entrepreneurship learning ability in the long term. Primary Action Group transforms exploratory intuitive learning into exploratory compilation learning, and Secondary Action Group triggers the learning effect and makes a proprietary investment by utilizing intuitive formulaic learning and compiled formulaic learning, thus reducing unforeseen, contracting and verification costs. During the pattern maturity period, Primary Action Group rationally integrates the supply chain and forms a stable entrepreneurial paradigm, while Secondary Action Group does so to maintain prior information reserves and lower information search, supervised execution, and bargaining decision costs. The value cocreation ability of the same type of commercial modularity is formed, and the whole process of farmers' entrepreneurship is completed. Our results have important implications for policymakers in China and other countries with clans.

Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption.

The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers' product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge-including attribute knowledge and green knowledge-has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior.

Spatial heterogeneity in and distributional characteristics of rural ecological livability in China--The case of Fujian Province.

With the outbreak of COVID-19, the importance of rural areas has been gradually highlighted, and the importance of rural ecological livability has been gradually recognized. A growing body of literature recognizes the importance of building a rural ecological livability (REL) system. It is urgent that we clarify the status quo and spatial-temporal differences in and distributional characteristics of rural ecological livability and that we carry out targeted and differentiated construction to promote rural ecological livability in post-epidemic China. This study proposes a conceptual model that incorporates various economic, social and environmental factors and develops a comprehensive multifactor (production-living-ecology) evaluation system. Using Fujian Province as an example, the entropy weight method is used to measure the REL level of 55 counties and cities, which are comprehensively evaluated from 2015 to 2019. Moran's I and Getis-Ord Gi* are used to analyze the spatial and distributional characteristics of the REL level in Fujian. The results show that the level of REL in Fujian Province has been relatively flat over the past five years, with a slight downward trend. The overall value of the rural ecological livability index in 2015 was 0.345, and its overall value in 2019 was 0.334, with an average value of 0.343. The REL of Fujian Province is spatially correlated, with high levels of livability in the southeast and low levels in the northeast. The autocorrelation in the level of ecological livability in Fujian's counties and cities continues to increase.