1.
J Health Care Mark
; 11(1): 5-11, 1991 Mar.
Article
in English
| MEDLINE
| ID: mdl-10110082
ABSTRACT
A nationwide survey of strategic market planning within hospitals was conducted. The level of strategic market planning activity performed by hospitals is reported. Level of planning maturity also is determined. Levels of activity and maturity are related to satisfaction with strategic market planning. Results and implications are presented.
Subject(s)
Hospital Administration/methods , Marketing of Health Services/statistics & numerical data , Evaluation Studies as Topic , Planning Techniques , Surveys and Questionnaires , United States
2.
J Health Care Mark
; 4(2): 19-28, 1984.
Article
in English
| MEDLINE
| ID: mdl-10268342
ABSTRACT
The application of strategic market planning to hospital management is discussed, along with features of the strategic marketing management process. A portfolio analysis tool, the McKinsey/G.E. Business Screen, is presented and, using a large urban hospital as an example, discussed in detail relative to hospital administration. Finally, strategic implications of the portfolio analysis are examined.
