Exploring e-sports fans' motivation for watching live streams based on self-determination theory.

This study seeks to examine the multifaceted influences of diverse motivational factors on the live streaming engagement of e-sports fans based on self-determination theory. While previous research has focused on the offline participation in e-sports events, the shift towards live streaming engagement has created a new and underexplored area: the motivations for live streaming viewing among e-sports fans. Consequently, this research develops an e-sports Live Streaming Viewing Motivation Scale for evaluating both intrinsic and extrinsic motivations underlying e-sports fans' live streaming engagement, and then utilises SPSS 26.0 and AMOS 26.0 to assess the reliability and validity of the scale. Subsequently, multiple linear regression analysis of 1052 questionnaires is employed to construct models and evaluate hypotheses. Findings indicate that : (1) Intrinsic motivation exhibits significant impact on the live viewing behaviour of e-sports fans. (2) However, the impact of extrinsic motivation is insignificant. (3) When both intrinsic and extrinsic motivations coexist, intrinsic motivation maintains a positive impact, whereas extrinsic motivation demonstrates a negative influence. (4) The motivational influence is multifaceted; notably, dimensions such as idol worship, leisure entertainment, and competitive stimulation positively affect live viewing motivation, while belonging identification, social engagement, and peripheral activities exert a negative impact. In conclusion, intrinsic motivation emerges as the primary driving force behind e-sports fans' live streaming viewing behaviour. Extrinsic motivation fails to independently influence live streaming engagement and even dampens enthusiasm when combined with intrinsic motivation. Theoretically, this study contributes to the existing literature on Self-determination theory and motivations behind e-sports live streaming viewing behaviour. It not only refines the motivation scale, but also elucidates the impact of various motivations on viewing behaviour. Practically, it provides insights for optimising e-sports products and services.

Research on System Construction and Strategy of Intelligent Sports in the Implementation of National Fitness.

This paper studies the construction and development strategy of intelligent sports system in the context of Chinese National Fitness Program with methods of literature review and model construction. The research shows that there are four dilemmas in the implementation of intelligent sports in national fitness: data security, market monopoly, legal supervision, and product iteration. However, there are also three promoting factors in this regard, including policy guarantee, market demand, and industrial upgrading. Following the principles of scientificity, effectiveness, public welfare, and collaboration, this paper designs a system for intelligent sports in national fitness. The construction of the national fitness intelligent sports system mainly consists of four modules, including basic framework construction, function design, content design, and operation analysis. With the systematic analysis of the status quo of intelligent sports application in national fitness, this paper puts forward intelligent sports development strategies in the implementation of national fitness from four aspects: optimizing the top-level design of government, speeding up industrial transformation and upgrading, constructing market supervision mechanism, and establishing a talent training system.