Meat-buying practices of Caucasians, Mexican-Americans, and Negroes.

Meat purchases were observed at supermarket checkout counters, socioeconomic data were obtained by questioning shoppers, and card questionnaires were given to 600 shoppers. Two supermarket chains in each of the three ethnic areas of Lubbock, Texas, were used on two days. Ethnic group was significantly related to the choice of half of the twelve meat cuts bought by the greastest number of shoppers and accounted for more significant effects on meat-buying variables than did chain, area, and day. Returned card questionnaires were 77 per cent accurate concerning meat-buying data.