[Multiprofessional demand and clientele: influences and challenges for a Master's degree course in educational technology in the health sciences]. / Demanda e clientela multiprofissional: influências e desafios para um Mestrado em Tecnologia Educacional nas Ciências da Saúde.

This article aims to identify the key characteristics of individuals pursuing a Master's degree in Health Education, discussing relevant issues concerning the objectives and content of their training. The analysis is based on data for Master's applicants selected during the four years since the program on Educational Technology in Health Sciences was created by the Unit of Educational Technology in Health, under the Health Sciences Center at the Federal University of Rio de Janeiro. The study showed that the applicants came from various professions and belonged to both teaching faculty and health care teams. The profile identified by the study has provided the material for discussing key aspects related to the Master's course characteristics and the challenges involved in achieving its social role and meeting the clientele's needs.