The mediating role of psychological well-being on the effect of fear of future violent events at work on nurses' intention to migration.

AIM: To evaluate the effect of the fear of violence of nurses working in Turkey on their intention to migrate and to examine the mediating role of psychological well-being on this effect. BACKGROUND: Many countries are concerned about nurses' fear of violence and their intention to migrate. The fear of violence at work may influence nurses' intention to migrate. Additionally, psychological well-being may impact this process. However, the impact of the fear of violence at work on the intention to migrate, as well as the moderating effect of psychological well-being in a nursing context, is not well understood. METHODS: We conducted this cross-sectional study on a sample of 221 nurses from two public hospitals. We collected survey data between November 2022 and January 2023 using three scales. We analyzed the data using SPSS, AMOS, and HAYES. We followed the STROBE statement guidelines for cross-sectional studies. RESULTS: Nurses reported a moderate intention to migrate and a moderate to high level of fear of violence and psychological well-being. Fear of violence is positively associated with the intention to migrate. Mediation analyses indicated that the association between fear of violence and intention to migration was mediated by psychological well-being. DISCUSSION AND CONCLUSION: The fear among nurses of being exposed to violence increases their intention to migrate. However, high psychological well-being can reduce this intention. IMPLICATIONS FOR NURSING AND HEALTH POLICY: Nursing managers, policymakers, and decision-makers need to take serious precautions against the fear of violence in the future and make necessary improvements for nurses who witness violence. To achieve this, it can begin by paying attention to the high psychological well-being of each nurse.

Molecular Characterization and Analysis of Risk Factors Associated with Brucellosis in Central Indian and Meghalaya Population.

Objective: In this study we evaluated the utility of Abortus Melitensis Ovis Suis Brucella PCR (AMOS PCR) for the molecular characterization of Brucella species and analyzed the associated risk factors for brucellosis in Central Indian and Meghalayan population. Methods: AMOS PCR was carried out in a total of 160 BSCP-31 PCR-positive DNA samples isolated previously from the blood of Central Indian (n = 90) and Meghalayan cohorts (n = 70). Clinical and associated risk factors recorded earlier were used to establish strain-specific disease outcomes in study cohorts. Results: Brucella melitensis was found to be the dominant strain in both Central Indian and Meghalayan cohorts (57.7% and 54.28%, respectively) followed by Brucella abortus (42.22% and 38.57%). Although rare, brucellosis cases in the Meghalayan population also showed the presence of Brucella suis (7.14%) and Brucella ovis (2.85%). Febrile illness was a major clinical risk factor in both study cohorts, while occupational risk factors like exposure to animals and raw milk consumption were major mediating factors for brucellosis in Central Indian cohorts. On the contrary, meat consumption was found to be significant predisposing factor for brucellosis in Meghalaya. Conclusion: Molecular characterization of Brucella species provides important public health data for mitigation, advocacy, and antimicrobial stewardship.

Research on the Relations Among Personality Traits, Sports Commitment, and Exercise Behavior - A Case Study of Chinese College Students.

Purpose: To explore the relations among personality traits, sports commitment, and exercise behavior of Chinese college students. To test whether sports commitment plays an intermediary role in the process of personality traits affecting exercise behavior. To explore the factors that affect Chinese college students' exercise behavior from the psychological level, to promote college students to actively participate in physical exercise. Methods: A questionnaire survey was conducted on 1200 students from 6 universities using the "Personality Trait Scale", "Sports Commitment Scale" and "Exercise Behavior Scale". SPSS was used to analyze the differences between genders and urban and rural areas; and correlation analysis was conducted on the personality traits, sports commitment, and exercise behaviors of college students. Finally, AMOS was used to establish a structural equation model to test the mediating role of sports commitment. Results: There are significant differences between different genders in each factor of personality traits (P<0.05); there is no significant difference between different genders in the participation opportunities of sports commitment (P=0.734), and there are significant differences in other factors. There were significant differences in each factor of exercise behavior (P<0.05). There were no significant differences in personality traits, sports commitment, and exercise behavior between urban and rural students (P> 0.05). There was a significant correlation among personality traits, sports commitment, and exercise behavior (P < 0.01). The direct effect of personality traits on exercise behavior was not significant (P > 0.05), but there was only the mediating effect of sports commitment. Conclusion: There is a significant correlation among Chinese college students' personality traits, sports commitment, and exercise behavior. Sports commitment plays an intermediary role between personality traits and sports commitment. Improving the level of sports commitment can encourage Chinese college students to participate in physical exercise.

Polyphasic Characterization of Brucella spp. in Livestock Slaughtered from Abattoirs in Eastern Cape, South Africa.

In livestock, brucellosis is mainly an asymptomatic disease except when abortion occurs; therefore, two serological tests are used for diagnosis as no single test is suitable. Abattoir samples enable a combination of culture, molecular, and serological tests to detect brucellosis. This study assessed Brucella-specific PCR (ITS-PCR) to detect brucellosis and to conduct a molecular characterization of Brucella spp. isolated from PCR-positive livestock (n = 565) slaughtered at abattoirs and the appropriate sample tissue(s). ITS-PCR detected Brucella DNA in 33.6% of cattle, 14.5% of sheep, and 4.7% of pig tissues. Impure Brucella cultures from PCR-positive tissues were 43.6% (44/94) of cattle, 51.7% (15/29) of sheep, and 50% (2/4) of pigs with predominantly B. abortus identification with AMOS-PCR and low isolation of mixed B. abortus and B. melitensis in all species. In cattle, 33% of isolates were from lymph nodes, while in sheep 38.0% were from the liver and kidney and only from tonsils in pigs (2/4). Brucella infections identified with AMOS-PCR were present in seropositive and mainly seronegative (75.6-100%) livestock with the potential to cause brucellosis during pregnancy or breeding. This study demonstrated the value of the polyphasic approach, especially with chronic infections and the potential risk of these asymptomatic animals.

Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis.

As the concepts of intellectual property and media marketing have gained popularity, media marketing has gradually become an integral part of intellectual property marketing, and its use has become more widespread. However, the field of intellectual property marketing (media marketing) has become confused and faces challenges such as loss of uniqueness and weak consumer connections. Existing research efforts have focused on marketing strategies for branded intellectual property, but have neglected the important perspective of consumer psychology and behaviour. In this study, we use the AISAS model to segment digital marketing and delve into consumer psychology and behavioural factors that influence intellectual property marketing (media marketing). This exploration covers intellectual property content at the attention stage, intellectual property value at the interest stage, emotional trust at the search stage, mental consumption at the purchase stage and fan interaction at the sharing stage. We conducted a comprehensive analysis of the data using SPSS and AMOS, and integrated a consumer attitude questionnaire. The final findings confirm that intellectual property content, value, emotional trust, spiritual consumption and fan interaction all positively influence consumer psychology and behaviour. In addition, we make consumer-centric recommendations to extend the life cycle of intellectual property and promote sustainable brand development.

A Modelling Study on Visitor Usage Intentions with AR-Based Content for Sports Venues / Un estudio de modelado sobre las intenciones de uso de los visitantes con contenido basado en AR para instalaciones deportivas

This study examined the development of users' behavioural intentions to visit sports venues when using AR-based content using the stimulus-organism-response model. The study centred on individuals who had experienced the AR-based content at Gocheuk Sky Dome. This study presents a structural model that illustrates the connections between three attributes of Augmented Reality (AR)—interactivity, vividness, and novelty (stimulus)—and their influence on the flow experience. This, in turn, affects the intention to depend on AR-based content for visiting a sports venue. A survey was conducted to evaluate the model, targeting young visitors in their 20s and 30s who are knowledgeable about AR technology. The study's findings indicate that novelty had the greatest influence on flow, followed by vividness, while interactivity did not show any significant impact. Flow had a significant impact on all four experiences: education, entertainment, aesthetics, and escapism. The positive impact on the intention to visit AR-based sports venues was observed only in relation to entertainment and education experiences. The role of consumer cultural innovativeness was examined as a moderator in the proposed structure model for visiting AR-based sports venues. These insights offer valuable information for the development of AR-based content in countries with culturally significant tourist destinations for sports enthusiasts. They also guide destination marketers in promoting AR in the tourism industry.(AU)

Nurse scholars of the Robert Wood Johnson Foundation Harold Amos Medical Faculty Development Program.

BACKGROUND: The challenge to increase the diversity, inclusivity, and equity of nurse scientists is a critical issue to enhance nursing knowledge development, health care, health equity, and health outcomes in the United States. PURPOSE: The purpose of this paper is to highlight the current nurse scholars in the Robert Wood Johnson Foundation (RWJF) Harold Amos Medical Faculty Development Program (AMFDP). DISCUSSION: Profiles and the programs of research and scholarship of the current AMFDP nurse scholars are described and discussed. Scholars share lessons learned, and how the AMFDP program has influenced their thinking and commitments to future action in service of nursing science, diversity efforts, legacy leadership, issues of health equity. CONCLUSION: RWJF has a history of supporting the development of nursing scholars. AMFDP is an example of legacy leadership program that contributes to a culture of health and the development of next-generation nursing science scholars.

Seroprevalence, and molecular detection of Brucella abortus in cattle tissues from an abattoir in Namibia.

Brucellosis is a worldwide zoonosis that is endemic in Namibia. This study estimated seroprevalence of brucellosis, and determined the presence of Brucella infection in slaughtered cattle using the genus-specific 16-23S rRNA interspacer PCR (ITS-PCR), and the species-specific AMOS-PCR. Between December 2018 and May 2019, sera (n = 304), pooled lymph nodes (n = 304), and individual spleen (n = 304) were collected from slaughtered cattle from 52 farms. Sera were tested for anti-Brucella antibodies using the Rose Bengal test (RBT), and the complement fixation test (CFT). Seroprevalence was 2.3% (7/304) (RBT) and 1.6% (5/304) (CFT). Prevalence of positive herds was 9.6% (5/52). Lymph node (n = 200) and spleen (n = 200) samples from seronegative cattle tested negative for Brucella spp. DNA on ITS-PCR, but Brucella spp. DNA was detected in lymph nodes (85.7%, 6/7) and spleen (85.7%, 6/7) from RBT positive cattle. ITS-PCR confirmed isolates from lymph node (51.4%, 4/7) and spleen (85.7%, 6/7) as Brucella spp.; while AMOS-PCR and Brucella abortus species specific (BaSS) PCR confirmed the isolates as Brucella abortus, and field strains, respectively. Provision of adequate protective gear, and the promotion of brucellosis awareness among abattoir workers is recommended to prevent zoonotic infection.

First seroprevalence and molecular identification report of Brucella canis among dogs in Greater Cairo region and Damietta Governorate of Egypt.

Background and Aim: Given the rise in stray and imported dogs in Egypt over the past 5 years, it is surprising that no report of Brucella canis infection in dogs or humans has been documented in Egypt's published papers. This study aimed to detect the presence of antibodies against the rough (B. canis) and smooth Brucellae among dogs in Egypt and to characterize the Brucella species circulating in dogs. Materials and Methods: Blood samples (n = 449) were collected from owned and stray dogs in the Greater Cairo region (n = 309) and Damietta governorate (n = 140). The apparent, true, and total seroprevalence of canine brucellosis caused by B. canis infection were calculated using the 2-mercaptoethanol tube agglutination test (2-ME TAT) and rapid slide agglutination test (RSAT). We used the rose Bengal test (RBT) and the buffered acidified plate antigen test (BAPAT) to check the serum samples from dogs for the presence of antibodies against smooth Brucellae. Three polymerase chain reaction (PCR) assays - Bruce-ladder PCR, B. canis species-specific PCR (BcSS-PCR), and Abortus Melitensis Ovis Suis (AMOS)-PCR - were used to determine the Brucella species in the buffy coats of the serologically positive dogs. Results: The overall apparent and true prevalence of B. canis infection in dogs were estimated to be 3.8% and 13.2%. The estimated true prevalence in stray dogs (15%) was higher than in owned dogs (12.5%). The BAPAT and the RBT using smooth antigens revealed that 11 (2.4%) and 9 (2%) were positive. Bruce-ladder PCR targeting eryC, ABC, and Polysaccharide deacetylase genes was able to identify B. canis in nine out of 17 buffy coat samples. AMOS-PCR identified the eight undetermined Brucella species by Bruce-ladder PCR as Brucella abortus (n = 4) and Brucella melitensis (n = 4). To exclude the presence of Brucella suis, a one-step species-specific BcSS-PCR was performed and specifically amplified all B. canis DNA (n = 9) the same as did the Bruce-ladder PCR. Conclusion: To the best of our knowledge, this is the first report of B. canis detection in dogs in Egypt. Molecular identification of B. abortus and B. melitensis in the Egyptian canines highlights the role of stray dogs in brucellosis remerging in Brucellosis-free dairy farms. Brucella canis infection can be diagnosed specifically with the one-step BcSS-PCR. The obtained results set-an-alarm to the veterinary authorities to launch plans to control this disease in dogs.

FINDOUT: Using Either SPSS Commands or Graphical User Interface to Identify Influential Cases in Structural Equation Modeling in AMOS.

The results in a structural equation modeling (SEM) analysis can be influenced by just a few observations, called influential cases. Tools have been developed for users of R to identify them. However, similar tools are not available for AMOS, which is also a popular SEM software package. We introduce the FINDOUT toolset, a group of SPSS extension commands, and an AMOS plugin, to identify influential cases and examine how these cases influence the results. The SPSS commands can be used either as syntax commands or as custom dialogs from pull-down menus, and the AMOS plugin can be run from AMOS pull-down menu. We believe these tools can help researchers to examine the robustness of their findings to influential cases.

Assessment of safety culture in the fireworks industry.

Workers in the fireworks industry are affected mentally because of hazards that occurred in and around the working environment which caused injuries/fire accidents due to carelessness of workers and poor maintenance of rules and regulations by management. Primary data were collected from 451 workers in 25 fireworks industries randomly. A structured questionnaire is developed to measure safety culture in the fireworks industry in terms of dimensions like work environment, worker awareness, process, governance and safety satisfaction. This instrument is tested for purification of items in terms of stability by various statistical tests like reliability and validity in statistical software like SPSS and AMOS. This field-based study examines safety culture among workers in the fireworks industry to find the real scenario in the workplace and give recommendations for management to control accidents and fire or explosions to save the lives of workers.

A novel tetrapeptide for chelator-free radiolabeling in optimized preparation of 99mTc-radiolabeled oligonucleotides.

Antisense imaging uses radionuclide labeled antisense oligonucleotides to hybridize with nucleic acids in vivo, display the expression of target genes, and directly quantify biological processes at the cellular and subcellular levels. The anti-miRNA oligonucleotides (AMOs) are a series of single-stranded DNA oligonucleotides that are widely used in gene imaging and gene therapy. However, due to the negative charge and high molecular weight, the permeability through the membrane of AMOs is generally low so that most AMOs cannot enter the cells. Based on the 99mTc-labeled AMOs imaging in previous studies, this study developed a novel tetrapeptide Glycine-Alanine-Glycine-Lysine (Gly-Ala-Gly-Lys, GAGK) for one-step labeling AMO with 99mTc. The labeling conditions were optimized by changing the number of stannous ions, the reaction time, and the temperature, respectively. The labeled products were identified by gel electrophoresis and their serum stability was evaluated. The optimal labeling condition in this study was using 1 mg/mL SnCl2·2H2O and heating for 30 min at 100°C. Gel electrophoresis confirmed the verification of successful labeling of 99mTc-GAGK-AMO. After being incubated with human fresh serum for 12 h, 99mTc-GAGK-AMO showed good stability and no obvious degradation. Therefore, this labeling method has high labeling efficiency and stable labeling, which provides an effective method for the application of miRNA-targeted imaging.

Exploring the Influencing Paths of Villagers' Participation in the Creation of Micro-Landscapes: An Integrative Model of Theory of Planned Behavior and Norm Activation Theory.

Villager participation has become a key breakthrough in rural landscape governance. Using the theory of planned behavior and the norm activation theory as frameworks, this study adopts the structural equation model to explore the influencing mechanism of villager participation in rural micro-landscapes based on data gathered from 414 villagers in a rural micro-landscape construction survey in Jinjiang, China. The results indicate that (1) integrated planned behavior theory and norm activation theory can better explain the influencing mechanism of villagers' participation in rural micro-landscape construction; (2) perception, norm, attitude, and control dimensions significantly influence villagers' participation behavior intention. The attitude dimension had the greatest influence, followed by the normative and control dimensions, while the perception dimension had the least influence on the procedure; and (3) according to the mediation results, natural environment perception, social environment perception, personal norm, social norm, participation attitude, result awareness, and self-efficacy all exert indirect effects on participation behavior based on villagers' participation behavioral intention. The largest median effect value was result awareness, followed by personal norm, participation attitude, natural environment awareness, self-efficacy, and social norm. This study expands the theoretical framework and research content of planned behavior and clarifies the mechanism of the influencing factors of villagers' participation in rural micro-landscapes, extending the theory of planned behavior to the research field of villagers' participation, which has a guiding role in promoting the co-construction, co-governance, and sharing of rural landscapes.

Comparative analysis of sport psychology of sportsman in information technology and human psychology / Análisis comparativo de la psicología del deporte del deportista en las tecnologías de la información y la psicología humana

The purpose of this research is to describe the comparative analysis related to the sport psychology of sportsmen in information technology also that human psychology. This research was conducted in china for deermine. The research study used specific questions related to the variables. In this research, the sports psychology of sportsmen, information technology, and human psychology are all considered indicators. For measuring, the study used AMOS and smart PLS software and ran different results, including minimization history, the assessment of normality, correlation coefficient, covariance, significant analysis, and total effects; it also describes the graphical analysis for measuring the relationship with each other. According to the result, information technology shows positive and significant relation to the sports psychology of sportsmen. On the other hand, information technology shows that harmful, but it's a substantial effect on human psychology. Therefore, sport psychology represents direct and significant relation with human psychology.(AU)

Resilience and Stress as Mediators in the Relationship of Mindfulness and Happiness.

The aim of the present study was to examine the mediation effects of resilience and stress, two perceived opposite constructs, in the relationship between mindfulness and happiness. Mindful Attention Awareness Scale, Connor-Davidson Resilience Scale, Subjective Happiness Scale, Depression Anxiety Stress Scales short version-21 were administered to 523 undergraduate university students in India. Structural Equation Modeling with bootstrapping was applied to test the mediating effects of resilience and stress. Results showed that resilience and stress partially mediated the mindfulness-happiness relationship. In addition, resilience partially mediated the relationship of mindfulness to stress. Findings suggest that mindfulness may play an influential role in enhancing happiness through the mediating effects of resilience and stress.

Interrelationships among critical success factors for the planning of municipal solid waste management PPP projects in India using structural equation modelling.

This research aims at investigating the interrelationships between critical success factors (CSFs) in municipal solid waste management (MSWM) projects taken up in public-private partnership (PPP) mode in India and studies the extent to which they can affect project success. A three-step procedure was followed to identify the CSFs in MSWM. A conceptual structural equation model (SEM) was developed using cluster groupings of the identified CSFs to show their interrelationships. Data collection from the public sector and private sector waste management managers was done through a questionnaire survey. The respondents' data were analysed in analysis of moment structures (AMOS) using structural equation modelling. The SEM analysis of the respondents' data gives the most exemplary fitting measurement model with the 17 CSFs taken as components of five latent variables: external environment, financial characteristics, project planning and procurement, project operation and management and project stakeholders. The model shows the relationships between the constructs of CSFs for project success. This study contributes to current ideas by empirically identifying the interrelationships between the MSWM CSFs, which can help waste management professionals handle the CSFs rationally. Furthermore, the study shows that all the groups have a direct and positive impact on project success. The findings may only portray the opinion of solid waste management managers in India.

Rasch and Confirmatory Factor Analyses of the Arabic Version of the Diabetes Self-Management Scale (DSMS): An Intercultural Approach.

The current study was designed to validate the Arabic version of the Diabetes Self-Management Scale (DSMS) using Rasch and confirmatory factor analyses. This included person and item fit, separation, and reliability; rating scale functionality to evidence substantive validity; unidimensional structure to evidence structural validity; and item technical quality to evidence content validity. The study was conducted between September 2021 and March 2022. Utilizing AMOS-based confirmatory factor analysis (CFA), the study also assured the dimensionality of the DSMS. The participants were 103 diabetic patients in Saudi Arabia with a mean age of 44.72 years (standard deviation = 17.35). The analysis was performed using a trichotomous rating scale, and only one item exhibited a misfit (DSMS14). The item difficulty range was -1.0 to +1.0 logits, while the person's ability range was -3.0 to +3.0 logits. The first construct proved one Rasch dimension, which was explained and further analyzed using AMOS-CFA for the one-factor model. The DSMS was shown to be beneficial as a screening instrument for patient-reported diabetes self-management, despite several flaws that need to be addressed to improve the scale further.

Evaluating the Impact of Institutional Performance and Government Trust on Farmers' Subjective Well-Being: A Case of Urban-Rural Welfare Gap Perception and Family Economic Status in Shaanxi, Sichuan and Anhui, China.

In the modern world, fostering comprehensive social sustainability has become one of the major concerns. Interestingly, rural livelihood may significantly comprise the compelling performance evaluations of governmental institutions' performances. Governmental institutions' performances in rural areas largely depend on whether they can gain relatively higher trust levels of marginal farmers. However, the critical interaction between these two prospects may foster farmers' subjective well-being (SWB). Therefore, the study aims to model and test institutional performance, government trust, and farmers' subjective well-being by utilising a survey of data from 963 farmer households in Shaanxi, Sichuan, and Anhui provinces, China. We have adopted structural equation modelling (SEM) to craft the study's findings. However, in the literature, political performance is widely quantified by the urban-rural welfare and economic status gap; thus, in the core model, we have incorporated and measured the mediating role of the urban-rural welfare gap and household economic status. The results show that institutional performance, social insurance performance, and ecological livability performance have a significant and positive impact on institutional performance and government trust and eventually derive farmers' SWB. However, the role of environmental livability performance is more substantial than social insurance performance in quantifying governmental trust and institutional performance. Moreover, it has a significant positive impact on the subjective well-being of farmers, and the effect of policy trust is not substantial. The results of further mediation and moderation effects show that social insurance performance and ecological livability performance can enhance the subjective well-being of farmers through the indirect transmission of institutional trust. In contrast, the mediating impact of policy trust is not significant. For farmers with higher economic status, institutional performance has a more substantial effect on the subjective well-being of farmers with a relatively smaller perception of the urban-rural welfare gap and lower family economic status.

The Relationship Between Market Environment Dimensions and Availability of Malaria Pills in Uganda.

INTRODUCTION: This study sought to examine the contribution of relationship building (in terms of collaboration, information sharing and supply chain interdependence) on the availability of malaria treatment pills in public hospitals in Sub-Saharan Africa using data from Uganda. METHODS: By means of a cross-sectional survey research design, the study used a questionnaire strategy to collect quantitative data. Out of the 320 questionnaires that were distributed in 40 public hospitals, 283 were answered and returned, which yielded an 88% response rate. Structural equation modelling (SEM) was used to establish the relationship between measured variables and latent constructs. RESULTS: Drawing on the survey results, the confirmatory factor analysist and the Structural Equation Modelling clearly demonstrate that relationship building (in terms of collaboration, information sharing and supply chain interdependence) significantly influences the availability of Artemisinin-based combination therapies in public general hospitals in Uganda. CONCLUSION: Policy-makers should focus on developing cheaper information technology tools to exchange information regarding stock levels, forecasting, quantification, orders, and dispensing. This study developed a measurement model for an inter-hospital relationship, using relational view theory, and it employs dimensions in terms of information sharing and supply chain interdependence to predict and explain the availability of malaria pills in government hospitals.

Does quality stimulate customer satisfaction where perceived value mediates and the usage of social media moderates?

Customer is considered as the king in the world of business. The issue of customer satisfaction in electronics home appliances has received greater attention from academics and practitioners. In other words, customer satisfaction is a vital consideration in marketing. With the development of technology, new and innovative electronic home appliances are available in the market. Customers purchase and use the costly electronic home appliances where the satisfaction issue is an important concern. In Bangladesh, working families find the electronic home appliance very necessary. Companies offer state-of- the-art appliances for customers' household works. Therefore, the study intends to investigate the effect of product quality (PQ), quality of service (SQ) and perceived value on customer satisfaction (CS). In addition, this study also seeks this relationship shaped by customer's perceived value (CPV) as a key mechanism and interacted by social media usage. A total of 300 households were selected on a judgmental basis from Dhaka city in Bangladesh using a structured questionnaire. Collected data were CB-SEM (AMOS-v24) and SPSS. The findings showed PQ and SQ have positive effects on CS; SQ affects, but PQ does not affect CPV. CPV has a mixing mediating effect on SQ and CS relationship and PQ and CS relationship. Importantly, the positive impact of PQ, SQ and CPV is greater on customers who exhibit higher social media use. The conceptual framework was buttressed by EDT theory. The study contributed to contextual and theoretical knowledge in regards to home appliances. The practicing managers can collect an insight of customer satisfaction for their business.