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1.
World J Methodol ; 13(4): 337-344, 2023 Sep 20.
Article in English | MEDLINE | ID: mdl-37771873

ABSTRACT

BACKGROUND: The coronavirus disease 2019 pandemic unleashed a flood of untrustworthy information on social media platforms, resulting in the unfortunate consequence of expert scientists' opinions getting lost amidst the chaotic sea of misinformation. The question of how much influence these esteemed scientists hold on social media platforms remains elusive. To address this scientific quandary, we sought to explore the concept of the Kardashian index (K-index), a term introduced by Hall in 2014. This metric provides a rudimentary means of evaluating whether a physician scientist's popularity on social media aligns with their significant scientific contributions. AIM: To evaluate if a Gastroenterologist physician's popularity on social media is at par with their scientific contributions (research articles and publications). METHODS: We conducted an extensive search to identify all gastroenterologists actively practicing and associated with the top 100 hospitals as reported by the United States News. We collected specific data on a sub-group including their names, affiliations, degrees, and sub-specializations. To gauge their social media popularity, we utilized the K-index calculation which is determined by dividing the actual number of Twitter followers by the number of researcher's citations. The expected number of followers (F) is calculated using the formula F = 43.3 C ^ 0.32, where C represents the number of citations. RESULTS: Physicians affiliated with the Mayo Clinic emerged as the most prominent presence on Twitter, constituting 16% of the total. They were followed closely by physicians from Mount Sinai Hospital (9%) and the University of Michigan Hospital (9%). Surprisingly, 76% of the physicians evaluated exhibited a low K-index, falling within the range of 0 to less than 2. This suggests that a significant number of highly influential physician-scientists are not receiving due recognition, as indicated by their relatively low number of followers. On the other hand, 24% of the physicians had an inflated K-index, exceeding 5, which positioned them as the "Kardashians". These individuals enjoyed greater social media popularity than their actual scientific contributions. Interestingly, our analysis revealed no discernible association between sex and K-index (P value of 0.92). CONCLUSION: In the gastroenterology field, our study estimated that a majority (76%) of highly researched physicians are undervalued despite their significant scientific contributions.

2.
J Phys Act Health ; 20(12): 1125-1132, 2023 Dec 01.
Article in English | MEDLINE | ID: mdl-37633656

ABSTRACT

Public health organizations have embarked on various campaigns to increase the level of physical activity in the population. The aim of this study is to examine whether printed advertisements promoting physical activity can be made more effective by manipulating the model used in advertisements. Two experiments were conducted. The aim of the first experiment was to examine whether the gender of the model affects the effectiveness of the advertisement. Seventy-five respondents were randomly split into a control group featuring no model, experimental group 1 featuring a female model, and experimental group 2 featuring a male model. The study found that while respondents spend more time looking at advertisements with models, male respondents in the male model group reported an intent to participate in higher levels of physical activity compared with the other 2 groups. The aim of the second experiment was to examine whether the celebrity status of the model affects the effectiveness of the advertisement. Fifty-nine respondents were randomly split either into a group featuring a sports celebrity or an unknown athlete. The results show that while the sports celebrity was more attractive, it was respondents in the noncelebrity group that reported an intent to participate in higher levels of physical activity. The findings from this study suggest that noncelebrity male models in printed advertisements promoting physical activity are more effective.


Subject(s)
Advertising , Sports , Humans , Male , Female , Advertising/methods , Exercise , Gender Identity , Athletes
3.
Z Gesundh Wiss ; : 1-9, 2023 May 22.
Article in English | MEDLINE | ID: mdl-37361302

ABSTRACT

Aim: We investigated how to use Internet user searches to gauge the impact of a celebrity illness on global public interest. Methods: The study design is cross-sectional. Data on Internet searches were obtained from Google Trends (GT) for the period between 2017-2022 using the search words "Ramsay Hunt syndrome" (RHS), "Ramsay Hunt syndrome type 2," "Herpes zoster," and "Justin Bieber." The frequency of specific page views for "Ramsay Hunt syndrome," "Ramsay Hunt syndrome type 1," Ramsay Hunt syndrome type 2," Ramsay Hunt syndrome type 3," "Herpes zoster," and "Justin Bieber" were collected via a Wikipedia analysis tool that shows the number of times a specific page is viewed. Statistical analyses were performed using the Pearson (r) and Spearman's rank correlation coefficient (rho). Results: GT data, in 2022, show a strong correlation for Justin Bieber and RHS or RHS type 2 (r = 0.75); similarly, Wikipedia data show a strong correlation for Justin Bieber and the others explored terms (r > 0.75). Furthermore, the correlation was strong between GT and Wikipedia for RHS (rho = 0.89) and RHS type 2 (rho = 0.88). Conclusions: The peak search times for the GT and Wikipedia pages were during the same period. Useful new tools and analyses of Internet traffic data may be effective in assessing the impact of announced celebrity uncommon illnesses on global public interest.

4.
Eur J Crim Pol Res ; : 1-25, 2023 Jun 07.
Article in English | MEDLINE | ID: mdl-37361418

ABSTRACT

Influencers are persistently exposed through social media. Once almost unapproachable, celebrities are now open to daily interaction with the public. From comments, polls, emails, and even private messages, the public can engage with their celebrities with a mere click. While this engagement provides influencers with advantages, it also renders them particularly susceptible to online harassment and toxic critics. This paper investigates the characteristics, impact, and reactions to cyber victimisation among social media influencers. To accomplish this objective, the paper presents the findings of two studies: a self-reported online victimisation survey conducted among Spanish influencers and an online ethnography. The results indicate that over 70% of influencers have encountered some form of online harassment and toxic critics. Cyber victimisation, its effects, and reactions vary across socio-demographic characteristics and the influencers' profiles. Furthermore, the qualitative analysis of the online ethnography reveals that harassed influencers can be classified as non-ideal victims. The implications of these findings for the literature are discussed.

5.
J Relig Health ; 62(2): 1394-1430, 2023 Apr.
Article in English | MEDLINE | ID: mdl-36715877

ABSTRACT

The COVID-19 pandemic has completely changed our lives, whether that be for ordinary citizens or those occupying higher social status. The experience of sickness and suffering however, can give meaning and can pose a challenge to our religious beliefs and practices. This article explores in depth the experience of battling COVID-19 by selected Filipino celebrities who are a significant part of the Filipino culture and are admired by the general public. This article draws inspiration from their narratives about how they faced, struggled, and recovered from the dreaded COVID-19 disease. Using interpretative phenomenological analysis, the transcripts of their interview revealled three major themes: total dependence on the Divine, therapeutic social support, and sickness as purposeful and transformative. These themes may contribute to future research in the discussion of how valuable are the life lessons during such a crisis, most especially from popular personalities who are considered "models" by the public.


Subject(s)
COVID-19 , Famous Persons , Humans , Pandemics , Social Support
6.
Front Psychol ; 13: 945634, 2022.
Article in English | MEDLINE | ID: mdl-36092099

ABSTRACT

As public figures, cinematic celebrities' behaviors have widespread influence on the whole society, and this also applies to China. Their influence is reflected in public recognition. This research classifies celebrity social responsibility as behavior within the law, professionalism, family ethics, public morality, and charity. We selected 286 cinematic celebrities as study objects and obtained public recognition data through 2,600 questionnaire surveys. The findings of the study indicate that there is a positive, linear relationship between cinematic celebrities' social responsibility and public recognition. In particular, family ethics and public moral responsibility demonstrate a significant positive correlation with public recognition. However, there was no significant correlation found between lawful responsibility and public recognition. Finally, this paper makes additional suggestions and recommendations drawn from the data and reported in the conclusion.

7.
J Racial Ethn Health Disparities ; 9(5): 1946-1956, 2022 10.
Article in English | MEDLINE | ID: mdl-34417762

ABSTRACT

Efforts to reduce disparities in obesity prevalence affecting Black Americans are having limited success. One reason for this may be the disproportionate, ethnically targeted marketing of foods and beverages high in fat and sugar (FBHFS) to Black consumers. Such marketing promotes high consumption of FBHFS, leading to excess caloric intake and unintentional weight gain. We convened focus groups with Black men and women (total n = 57) in collaboration with community groups in three localities to elicit their views, as consumers and parents/caregivers, about targeted FBHFS marketing and potential ways to combat it. At each location, trained community members facilitated two sets of focus groups: one for adults aged 18 to 25 years and another for adults aged 26 to 55 years who had a 3-to-17-year-old child at home. Each group met twice to discuss food and beverage marketing practices to Black communities and reviewed a booklet about ethnically targeted marketing tactics in between. A directed content analysis of participant comments identified and explored salient themes apparent from initial summarization of results. Results show how parents are concerned with and critical of pervasive FBHFS marketing. In particular, comments emphasize the involvement of Black celebrities in FBHFS marketing-how and why they engage in such marketing and whether this could be shifted towards healthier foods. These findings suggest a potential role for counter marketing efforts focused on Black celebrity endorsements of FBHFS, possibly with a youth focus. They also underscore the need for additional, qualitative exploration of Black consumer views of ethnically targeted FBHFS marketing more generally.


Subject(s)
Beverages , Food , Adolescent , Adult , Child , Child, Preschool , Female , Food Preferences , Humans , Male , Marketing/methods , Obesity/epidemiology
8.
Int J Polit Cult Soc ; 35(3): 369-389, 2022.
Article in English | MEDLINE | ID: mdl-33071454

ABSTRACT

In recent years, scholars have increasingly revealed the importance of celebrities in society, among them celebrity politicians. These celebrities not only influence political attitudes but also serve as role models for many individuals. Yet, little is known regarding what types of role models' politicians serve as in the context of health. To fill this gap, we examined three influential contemporary political leaders: Vladimir Putin, Donald Trump and Benjamin Netanyahu, and the type of mediated role models each possibly comprise in the context of healthy living. By conducting a qualitative content analysis, we analyzed 90 articles from 2018 to 2019 from two leading newspapers in each of the three politician's countries, namely Russia, the USA, and Israel as well as the respective politician's Facebook pages. Our findings point to three types of potential role models' as political leaders: a health-promoting model (Putin), a hybrid model (Trump), and a model of non-existence (Netanyahu), as the literature points to mediated role models influencing individuals' beliefs and behaviors. This study contributes to the understanding of mediated types of role models' politicians potentially serve as in the context of health vital to people's personal health.

9.
Front Psychol ; 12: 757059, 2021.
Article in English | MEDLINE | ID: mdl-34777160

ABSTRACT

The current study focuses on a novel and recently popular internet phenomenon - celebrity livestreaming marketing. As one of the primary advantages of livestreaming marketing by Internet celebrities, we propose that the timely interactivity of Internet celebrities plays an important role in consumers' purchase intention. Based on stimulus-organism-response theory, this paper further identifies social presence and flow experience as mediators and the consistency of Internet celebrities' image and product image as a moderator and constructs an influence model of Internet celebrities' interactivity on consumers' purchase intention. The responses of a sample of 277 participants were collected by a questionnaire survey. SPSS and Amos were used to analyse the data. The results show that consumers' social presence and flow experience mediate the positive impact of the interactivity of Internet celebrity anchors on influencing consumers' purchase intention. However, there is no significant moderating effect of the consistency of Internet celebrities' image and product image on the relationship between social presence or flow experience and purchase intention. A discussion and implications are offered.

10.
Front Psychol ; 12: 648677, 2021.
Article in English | MEDLINE | ID: mdl-34594258

ABSTRACT

Chinese civilization has a long history, and the Central Plains, with Henan as the core, is one of its birthplaces. Understanding the psycho-linguistic changes in Henan is of great significance for understanding the evolution and formation of national cultural psychology. The traditional method is mainly qualitative or speculative, which makes the consistency among the research results low. Moreover, because most of the research are conducted in a specific period or on a specific figure, they are relatively scattered and unsystematic. To systematically and quantitatively study the psychological changes in the Central Plains represented by Henan Province, this article aimed to examine the self-reported discourses of historical celebrities in Henan in official history and their psycho-linguistic changes based on the classical Chinese Linguistic Inquiry and Word Count (classical Chinese LIWC, CC-LIWC) psycholinguistic dictionary and the classical Chinese words segmentation system, using big data. The research found that the frequency of male words in Henan historical celebrities (F = 2.938, p < 0.05), of differ words (F = 4.767, p < 0.01), of motion words (F = 4.042, p < 0.01), and of time words (F = 5.412, p < 0.01) are significantly different among the five dynasties. The conclusion is that during the Spring and Autumn and the Warring States periods, 100 schools of thought contended, and the status of "scholars" in Henan rose. The frequency of male and differ words was at that point significantly higher than during the other dynasties. From "The Contention of a Hundred Schools of Thought" to "The Supremacy of Confucianism," the scholars in Henan were in decline, and differential cognitive tendencies had diminished since the Han dynasty. During the period of the Three Kingdoms and Jin and Southern and Northern Dynasties, political powers and territories changed, and the historical celebrities in Henan show a remarkable tendency that were related to time and space. The psycho-linguistic changes found in this study are highly consistent with the development of social history, which indicates that the guidance of the social, political, and cultural environment has an important influence on the psycho-linguistic changes of social class. This is the first time that the text analysis system has been applied in classical Chinese to carry out quantitative research on the psycho-linguistic changes of ancient Chinese people, which provides new ideas and new methods for humanistic research.

11.
RECIIS (Online) ; 15(3): 636-647, jul.-set. 2021.
Article in Portuguese | LILACS | ID: biblio-1342686

ABSTRACT

As novas tecnologias da informação e comunicação, aliadas às novas mídias e redes de comunicação, transformaram privacidade em objeto de consumo. O cenário comunicacional medeia o acesso a produtos e serviços digitais com novos parâmetros de hábito alimentar e estilo de vida saudáveis. A visibilidade confere prestígio às postagens no ambiente on-line, legitimando-as. O objetivo deste estudo foi mapear a representatividade de postagens de celebridades e compreender seus significados no campo da Alimentação e Nutrição. O problema central é o efeito mágico de um comportamento saudável em orientações doutrinárias sobre o comer. Analisamos imagens e textos de seis perfis de nutricionistas que se tornaram celebridades no Brasil. As postagens guiam seguidores, reproduzindo modelos de respostas rápidas que prometem a felicidade na ilusão de uma disciplina e do controle de si. As páginas operam como 'oráculos' para uma vida saudável, seguindo uma lógica de comunicação fast thinking, pouco propensa à expressão do pensamento.


New information and communication technologies combined with new media and communication networks have made privacy an object of consumption. The communication scenario mediates access to digital products and services with new parameters of healthy eating habits and lifestyle behaviors. Visibility gives prestige to posts that move through the online environment, legitimizing them. The aim of this study was to map the representativeness of celebrity posts and understand their meanings in the field of Food and Nutrition. The central problem is the magical effect of healthy behavior in doctrinal guidelines on eating. We analyzed images and texts of six profiles of nutritionists who became celebrities in Brazil. Posts guide followers, reproducing rapid response models that promise happiness of the illusion of self-discipline and self-control. The webpages operate as 'oracles' for healthy living, following the logic of a fast thinking communication, not prone to the expression of thought.


Las nuevas tecnologías de la información y la comunicación, combinadas com los nuevos medios y redes de comunicación, han convertido privacidad en objeto de consumo. El escenario comunicacional media el acceso a productos y servicios digitales com nuevos parámetros de hábitos alimentarios y estilos de vida saludables. La visibilidad otorga prestigio a las publicaciones que se mueven por el entorno online, legitimándolas. El objetivo de este estúdio fue mapear la representatividad de las publicaciones de celebridades y comprender sus significados en el campo de la Alimentación y la Nutrición. El problema central es el efecto mágico del comportamiento saludable en las pautas doctrinales sobre la alimentación. Analizamos imágenes y textos de mayor receptividad de seis perfiles de nutricionistas que se convirtieron en celebridades en Brasil. Las publicaciones guían a los seguidores en la resolución de preguntas pragmáticas, reproduciendo modelos de respuestas rápidas que prometen felicidad en la ilusión de una disciplina y un autocontrol. Las páginas operan como 'oráculos' para una vida sana, siguiendo una lógica de comunicación fast thinking, no propensa a la expresión del pensamiento.


Subject(s)
Humans , Diet , Feeding Behavior , Nutritionists , Healthy Lifestyle , Quality of Life , Brazil , Social Networking , Diet, Healthy
12.
Entropy (Basel) ; 23(5)2021 May 08.
Article in English | MEDLINE | ID: mdl-34066797

ABSTRACT

The face is a fundamental feature of our identity. In humans, the existence of specialized processing modules for faces is now widely accepted. However, identifying the processes involved for proper names is more problematic. The aim of the present study is to examine which of the two treatments is produced earlier and whether the social abilities are influent. We selected 100 university students divided into two groups: Spanish and USA students. They had to recognize famous faces or names by using a masked priming task. An analysis of variance about the reaction times (RT) was used to determine whether significant differences could be observed in word or face recognition and between the Spanish or USA group. Additionally, and to examine the role of outliers, the Gaussian distribution has been modified exponentially. Famous faces were recognized faster than names, and differences were observed between Spanish and North American participants, but not for unknown distracting faces. The current results suggest that response times to face processing might be faster than name recognition, which supports the idea of differences in processing nature.

13.
Front Sociol ; 6: 652485, 2021.
Article in English | MEDLINE | ID: mdl-34026901

ABSTRACT

For many young black South African women, the competitive arena of social media offers access to significant social and cultural capital, which can be invaluable in the unequal context in which they live. In order to succeed in this high stakes environment young women carefully construct the identities and idealised selves that they present on platforms like Instagram. They display a lifestyle of glamorous consumption, showcasing exclusive brands and fashionable items and modifying and modelling themselves to fit a beauty ideal that emphasises youth, light skin, slender bodies and straight hair. As well as these physical features, young women on Instagram are also hyper-aware of the need to appear "authentic": to have their online lives and selves appear natural, easy and free of artifice in order to further enhance their status as role models to other women. This article draws from in-depth interviews with 10 black South African "micro-celebrities." It reveals the central role of authenticity in these young women's online performances of self, and considers the contradictory impulses that require them to both "feel" and "appear" real. Within the framework of existing hegemonic structures, these women appear to be exercising their freedom as neoliberal citizens within a post-feminist setting. Despite the promises of freedom, however, this article reveals the way in which their performances of selfhood are powerfully constrained by normative ideas about aspiration and success.

14.
Soc Sci Med ; 279: 113963, 2021 06.
Article in English | MEDLINE | ID: mdl-33964591

ABSTRACT

RATIONALE: On March 11, 2020, actor Tom Hanks announced via social media that he had been diagnosed with COVID-19. Previous research has found celebrity illness disclosures to influence behavior, but during the uncertainty of a pandemic, the effects of such a disclosure were unclear. OBJECTIVE: To test the proposed Celebrity Illness Disclosure Effects (CIDE) model, demonstrating how an illness disclosure, communicated through mediated and interpersonal channels, may shape willingness to engage in prevention behaviors. METHODS: We conducted an online survey (N = 587) 24 hours after Hanks' COVID-19 disclosure. RESULTS: Findings revealed that celebrity-related perception variables predicted illness-related cognitions and emotions\, which were associated with willingness to enact prevention behaviors. Greater willingness to seek information, stronger perceptions of COVID as a threat, and stronger perceptions of efficacy for dealing with COVID after learning of Hanks' diagnosis predicted stronger willingness to enact prevention behaviors. However, anxiety about COVID predicted lower willingness to enact prevention behaviors. CONCLUSIONS: The CIDE model can serve as a guide for future research in this area. The results can help scholars who aim to better understand the phenomena around celebrities and health communication as well as policymakers who hope to ride the wave of star power to improved public health outcomes.


Subject(s)
COVID-19 , Disclosure , Coal , Humans , Male , Models, Theoretical , SARS-CoV-2
16.
Violence Against Women ; 26(6-7): 614-635, 2020 05.
Article in English | MEDLINE | ID: mdl-30946634

ABSTRACT

Scholars have long investigated how perceptions of the victim affect judgments in a sexual assault case, but little research has investigated perceptions of the perpetrator. Participants (N = 322) read a scenario about an alleged sexual assault that manipulated victim behavior (speed of reporting) and perpetrator characteristics (athlete status and celebrity status) and then made judgments about the victim and perpetrator. Results showed that victim behavior was the most important factor in judgments. Furthermore, significant three-way interactions suggested that participants may attend to perpetrator characteristics but only when the victim's behavior is consistent with stereotypes about sexual assault victims.


Subject(s)
Crime Victims/psychology , Criminals/psychology , Guilt , Sex Offenses/psychology , Adult , Athletes/psychology , Female , Human Characteristics , Humans , Interpersonal Relations , Judgment , Law Enforcement/methods , Male , Rape/psychology , Social Perception , Surveys and Questionnaires , United States
17.
Front Psychol ; 10: 2876, 2019.
Article in English | MEDLINE | ID: mdl-31920892

ABSTRACT

Influencers belong to the daily media diet of many adolescents. As role models, they have the potential to play a crucial role in the identity construction of their viewers. In the age of social media, such role models may now be found more locally - in the same city - and perhaps with more diverse backgrounds. This may be particularly valuable to adolescents growing up in super-diverse cities, as they are surrounded by a multitude of groups and identities during a life phase in which they have to make sense of who they are and where they belong. Despite the heterogeneity of these identities, there is one thing all have in common: the city they live in. With the city as a common framework, local influencers may be important role models for these adolescents, particularly in negotiating their urban identity. This paper aims toward mapping the ways in which social media can play a role in the negotiation of urban identity among youngsters by investigating how YouTube influencers from a super-diverse city are related to each other online, and how their content relates to the (super-diverse) city of Rotterdam. Findings show that in their videos and on their channel pages, influencers mainly affiliate themselves with the city through having the city as the background and context of the videos, through their involvement with cultural trends (e.g., soccer, hip-hop) that link to the city, and through their affiliation with other local influencers. We argue that influencers may therefore provide their viewers with content that may potentially help their local viewers strengthen their urban identity.

19.
Arch Public Health ; 73(1): 3, 2015.
Article in English | MEDLINE | ID: mdl-25973193

ABSTRACT

BACKGROUND: Celebrities can have substantial influence as medical advisors. However, their impact on public health is equivocal: depending on the advice's validity and applicability, celebrity engagements can benefit or hinder efforts to educate patients on evidence-based practices and improve their health literacy. This meta-narrative analysis synthesizes multiple disciplinary insights explaining the influence celebrities have on people's health-related behaviors. METHODS: Systematic searches of electronic databases BusinessSource Complete, Communication & Mass Media Complete, Humanities Abstracts, ProQuest Political Science, PsycINFO, PubMed, and Sociology Abstracts were conducted. Retrieved articles were used to inform a conceptual analysis of the possible processes accounting for the substantial influence celebrities may have as medical advisors. RESULTS: Fourteen mechanisms of celebrity influence were identified. According to the economics literature, celebrities distinguish endorsed items from competitors and can catalyze herd behavior. Marketing studies tell us that celebrities' characteristics are transferred to endorsed products, and that the most successful celebrity advisors are those viewed as credible, a perception they can create with their success. Neuroscience research supports these explanations, finding that celebrity endorsements activate brain regions involved in making positive associations, building trust and encoding memories. The psychology literature tells us that celebrity advice conditions people to react positively toward it. People are also inclined to follow celebrities if the advice matches their self-conceptions or if not following it would generate cognitive dissonance. Sociology explains how celebrities' advice spreads through social networks, how their influence is a manifestation of people's desire to acquire celebrities' social capital, and how they affect the ways people acquire and interpret health information. CONCLUSION: There are clear and deeply rooted biological, psychological and social processes that explain how celebrities influence people's health behaviors. With a better understanding of this phenomenon, medical professionals can work to ensure that it is harnessed for good rather than abused for harm. Physicians can discuss with their patients the validity of celebrity advice and share more credible sources of health information. Public health practitioners can debunk celebrities offering unsubstantiated advice or receiving inappropriate financial compensation, and should collaborate with well-meaning celebrities, leveraging their influence to disseminate medical practices of demonstrated benefit.

20.
Women Health ; 55(4): 447-66, 2015.
Article in English | MEDLINE | ID: mdl-25793927

ABSTRACT

Information in the popular media tends to be biased toward promoting the benefits of medicalized birth for low-risk pregnancies. We aimed to assess the effect of communicating the benefits of non-medicalized birth in magazine articles on women's birth intentions and to identify the mechanisms by which social communication messages affected women's intentions for birth. A convenience sample of 180 nulliparous Australian women aged 18-35 years were randomly exposed to a magazine article endorsing non-medicalized birth (using either celebrity or non-celebrity endorsement) or organic eating (control) throughout June-July 2011. Magazine articles that endorsed non-medicalized birth targeted perceived risk of birth, expectations for labor and birth, and attitudes toward birth. These variables and intention for birth were assessed by self-report before and after exposure. Exposure to a magazine article that endorsed non-medicalized birth significantly reduced women's intentions for a medicalized birth, regardless of whether the endorsement was by celebrities or non-celebrities. Changes in perceived risk of birth mediated the effect of magazine article exposure on women's intentions for a medicalized birth. Persuasive communication that endorses non-medicalized birth could be delivered at the population level and may reduce women's intentions for a medicalized birth.


Subject(s)
Health Knowledge, Attitudes, Practice , Intention , Parturition , Periodicals as Topic , Persuasive Communication , Adolescent , Adult , Australia , Delivery, Obstetric , Female , Humans , Labor, Obstetric , Pregnancy
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