ABSTRACT
Financial product recommendation algorithms are mainly product-centered. This article proposes a two-stage recommendation optimization algorithm based on item popularity and user features, named CPCF-TSP, that can make full use of the demographic characteristics of users and mitigate the problem of users being more inclined to choose "hot" financial products. A popularity weight factor is introduced to normalize popularity and modify Pearson's similarity function. The modified Pearson's similarity function is combined with popularity normalization and user features to improve modeling performance. The two-stage recommendation optimization procedure was combined with a collaborative filtering algorithm to improve recommendation precision. CPCF-TSP fully considers user features in building a hybrid recommendation model and solves the problem of user cold-start. It can also mitigate popularity deviations and improve recommendation precision. MovieLens data and Santander Bank client trading data were used in a case study. The results show that the algorithm reduces inaccuracy in the calculation of the weights for recommendation popularity and similarity and is especially suitable for recommending financial products in which user information can be easily collected and the number of users is far greater than the number of products considered.