'Of One Blood?': Gendered Propaganda and Blood Donor Behaviour in Wartime Bristol and South West England, 1939-1945.

This article explores civilian responses to the British army's blood donor recruitment campaign in wartime Britain, revealing it to be an underexplored medium for the examination of the contribution of women to Britain's war effort. However, despite extensive gender-targeted propaganda, it reveals evidence of a significant disparity between levels of volunteering to donate and actual donation throughout the war. Wartime donor behaviour was influenced by perceptions of personal or familial risk, with donor recruitment propaganda emphasising kinship ties to those in military service and promoting blood donation as a mutual insurance policy. Ultimately, this article argues that evidence of donor behaviour further undermines the mythologised narrative of Britain's 'People's War' and provides nuance to the understanding of blood donor motivation.

Debunking the Myth: Eggs and Heart Disease.

Eggs, which are often considered a complete food, have recently been scrutinized by the media as a potential cause of cardiovascular disease. However, the media hasn't shown the same enthusiasm for processed foods high in fructose, the consumption of refined cooking oil, seed oils, and carbohydrate-rich meals, the connection between these factors and metabolic diseases, or the potential long-term impacts on population comorbidities, as they have for criticizing egg yolks as a cause for cardiovascular disease in recent times. This review investigates the relationship between eggs and lipid levels, glucose levels, atherosclerosis, and antioxidant properties, as well as comparing them to cholesterol-free egg controls. We conducted the review in response to a recent trend of discarding nutritious and energy-rich egg yolks due to the belief propagated by the media that removing egg yolks from a normal diet is cardioprotective after the media started to blame egg yolks as the cause of the recent surge in heart attacks. However, the media fails to highlight the fact that eggs have been an integral part of the human diet since the domestication of hens. On the other hand, recent additions to the human diet a few decades ago, such as fructose-rich breakfast cereals, coffee beverages with sugar levels comparable to candy bars, protein supplements for diabetics that are notorious for raising blood glucose levels, and the heightened consumption of seed oil, which causes inflammation, have been responsible for the surge in cardiovascular events in recent times. Social media platforms often showcase visually appealing junk food products and sugary beverages as a sign of wealth, promoting unhealthy processed food and ultimately causing a decline in an individual's lifespan and overall health.

Several inaccurate or erroneous conceptions and misleading propaganda about brain-computer interfaces.

Brain-computer interface (BCI) is a revolutionizing human-computer interaction, which has potential applications for specific individuals or groups in specific scenarios. Extensive research has been conducted on the principles and implementation methods of BCI, and efforts are currently being made to bridge the gap from research to real-world applications. However, there are inaccurate or erroneous conceptions about BCI among some members of the public, and certain media outlets, as well as some BCI researchers, developers, manufacturers, and regulators, propagate misleading or overhyped claims about BCI technology. Therefore, this article summarizes the several misconceptions and misleading propaganda about BCI, including BCI being capable of "mind-controlled," "controlling brain," "mind reading," and the ability to "download" or "upload" information from or to the brain using BCI, among others. Finally, the limitations (shortcomings) and limits (boundaries) of BCI, as well as the necessity of conducting research aimed at countering BCI systems are discussed, and several suggestions are offered to reduce misconceptions and misleading claims about BCI.

Mapping the scientific knowledge and approaches to defining and measuring hate crime, hate speech, and hate incidents: A systematic review.

Background: The difficulties in defining hate crime, hate incidents and hate speech, and in finding a common conceptual basis constitute a key barrier toward operationalisation in research, policy and programming. Definitions disagree about issues such as the identities that should be protected, the types of behaviours that should be referred to as hateful, and how the 'hate element' should be assessed. The lack of solid conceptual foundations is reflected in the absence of sound data. These issues have been raised since the early 1990s (Berk, 1990; Byers & Venturelli, 1994) but they proved to be an intractable problem that continues to affect this research and policy domain. Objectives: Our systematic review has two objectives that are fundamentally connected: mapping (1) original definitions and (2) original measurement tools of hate crime, hate speech, hate incidents and surrogate terms, that is, alternative terms used for these concepts (e.g., prejudice-motivated crime, bias crime, among many others). Search Methods: We systematically searched over 19 databases to retrieve academic and grey literature, as well as legislation. In addition, we contacted 26 country experts and searched 211 websites, as well as bibliographies of published reviews of related literature, and scrutiny of annotated bibliographies of related literature. Inclusion Criteria: This review included documents published after 1990 found in academic literature, grey literature and legislation. We included academic empirical articles with any study design, as well as theoretical articles that focused specifically on defining hate crime, hate speech, hate incidents or surrogate terms. We also reviewed current criminal or civil legislation that is intended to regulate forms of hate speech, hate incidents and hate crimes. Eligible countries included Canada, USA, UK, Ireland, Germany, France, Italy, Spain, Australia and New Zealand. For documents to be included in relation to research objective (1), they had to contain at least one original definition of hate speech, hate incidents or hate crimes, or any surrogate term. For documents to be included in relation to research objective (2), they had to contain at least one original measurement tool of hate speech, hate incidents or hate crimes, or any surrogate term. Documents could be included in relation to both research objectives. Data Collection and Analysis: The systematic search covered 1 January 1990 to 31 December 2021, with searches of academic databases conducted between 8th March and 12th April 2022 yielding 35,191 references. We carried out country-specific searches for grey literature published in the same time period between 27th August and 2nd December 2021. These searches yielded a total of 2748 results. We coded characteristics of the definitions and measurement tools, including the protected characteristics, the approaches to categorise the 'hate element' and other variables. We used univariate and bivariate statistical methods for data analysis. We also carried out a social network analysis. Main Results: We provide as annex complete lists of the original definitions and measurement tools that met our inclusion criteria, for the use of researchers and policy makers worldwide. We included 423 definitions and 168 measurement tools in academic and grey literature, and 83 definitions found in legislation. To support future research and policy work in this area, we included a synthetic assessment of the (1) the operationalisability of each definition and (2) the theoretical robustness and transparency of each measurement tool. Our mapping of the definitions and measurement tools revealed numerous significant trends, clusters and differences between and within definitions and measurement tools focusing on hate crime, hate speech and hate incidents. For example, definitions and measurement tools tend to focus more on ethnic and religious identities (e.g., racism, antisemitism, Islamophobia) compared to sexual, gender and disability-related identities. This gap is greater in the definitions and measurement tools of hate speech than hate crime. Our analysis showed geographical patterns: hate crime definitions and measurement tools are more likely to originate from Anglophonic countries, especially the USA, but hate speech definitions and measurement tools are more likely to originate from continental Europe. In terms of disciplinary fragmentation, our social network analysis revealed that the collaboration and exchange of conceptual frameworks and methodological tools between social sciences and computer science is limited, with most definitions and measurement tools clustering along disciplinary lines. More detailed findings are presented in the results section of the report. Authors' Conclusions: There is an urgent need to close the research and policy gap between the protections of 'ethnic and religious identities' and other (less) protected characteristics such as gender and sexual identities, age and disability. There is also an urgent need to improve the quality of methodological and reporting standards in research examining hate behaviours, including transparency in methodology and data reporting, and discussion of limitations (e.g., bias in data). Many of the measurement tools found in the academic literature were excluded because they did not report transparently how they collected and analysed the data. Further, 41% of documents presenting research on hate behaviours did not provide a definition of what they were looking at. Given the importance of this policy domain, it is vital to raise the quality and trustworthiness of research in this area. This review found that researchers in different disciplinary areas (e.g., social sciences and computer science) rarely collaborate. Future research should attempt to build on existing definitions and measurement tools (instead of duplicating efforts), and engage in more interdisciplinary collaborations. It is our hope that that this review can provide a solid foundation for researchers, government, and other bodies to build cumulative knowledge and collaboration in this important field.

Dataset for detecting and characterizing Arab computation propaganda on X.

Arab nations are greatly influenced by computational propaganda. Detecting Arab computational propaganda has become a trending topic in social media research. Despite all the efforts made, the definitive definition of a propagandistic characteristic is still not clear. Additionally, the earlier datasets were acquired and labelled for a specific study but were neglected thereafter. As a result, researchers are unable to assess whether the proposed AI detectors can be generalized or not. There is a lack of real ground truth, either to characterize Arab propagandist behaviours or evaluate the new proposed detectors. The provided dataset aims to demonstrate the value of characterizing Arab computational propaganda on X (Twitter) to close the research gap. It is prepared using a scientific approach to guarantee data quality. To ensure the quality of the data, the propagandist users' data was requested from the X Transparency center. Although the data released by X relates to propagandist users, at their level, the tweets were not classified as propaganda or not. Usually, propagandists mix propaganda and non-propaganda tweets to hide their identities. Therefore, three journalist volunteers were employed to label 2100 tweets for either propaganda or not and then label the propagandist tweet according to the propaganda technique used. The dataset covers sports and banking issues. As a result, the dataset consists of 16,355,558 tweets with their meta data from propagandist users in 2019. Plus, 2100 propagandists labelled tweets. The propagandist's dataset helps the research community apply supervised and unsupervised machine learning and deep learning algorithms to classify the credibility of Arab tweets and users. On the other hand, this paper suggests looking at behaviour rather than content to distinguish propaganda communication. The datasets enable deep non-textual analysis to investigate the main characteristics of Arab computational propaganda on X.

How persuasive is AI-generated propaganda?

Can large language models, a form of artificial intelligence (AI), generate persuasive propaganda? We conducted a preregistered survey experiment of US respondents to investigate the persuasiveness of news articles written by foreign propagandists compared to content generated by GPT-3 davinci (a large language model). We found that GPT-3 can create highly persuasive text as measured by participants' agreement with propaganda theses. We further investigated whether a person fluent in English could improve propaganda persuasiveness. Editing the prompt fed to GPT-3 and/or curating GPT-3's output made GPT-3 even more persuasive, and, under certain conditions, as persuasive as the original propaganda. Our findings suggest that propagandists could use AI to create convincing content with limited effort.

Evolutionary game analysis of multi-stakeholders in the WEEE recycling industry under propaganda subsidies and environmental damage taxes.

With an increase in the amount of waste electrical and electronic equipment (WEEE), the waste of resources and environmental hazards caused by WEEE cannot be ignored. Meanwhile, the lack of environmental awareness among consumers and the existence of informal recyclers pose a great challenge to the government in governing the WEEE recycling industry. This study constructs a tripartite evolutionary game model consisting of the government and formal and informal recyclers. Then, the payoff matrix, replicator dynamic equations and all the equilibrium points are obtained, and a stability analysis of the equilibrium points is performed to derive the evolutionary stability strategies (ESSs) and their formation conditions. Finally, the influence of important parameters on the WEEE recycling industry is examined through numerical analysis. The results suggest that the government cannot ignore the existence of informal recyclers but should take governance measures to intervene in informal recycling and guide such recyclers to upgrade their processing technology. Moreover, the willingness of informal recyclers to invest in processing technology increases with the increase in environmental damage taxes. Second, the government should provide formal recyclers with appropriate promotional subsidies. Third, the government should control its own cost of governance and reduce its financial burden. Fourth, with government subsidies, formal recyclers should decide whether to make promotional investments based on the investment cost and the sum of the benefits from the investment and government subsidy. Finally, under government tax pressure and the influence of formal recyclers' promotional investments, informal recyclers should actively invest in processing technology.

Does positive feedback or appraisal about medical providers increase patients' trust and lead to better treatment outcomes? A double-blind randomized control trial.

[Purpose] Trust among patients and clinical suppliers is the foundation for achieving appropriate treatment. This double-blind randomized control trial aimed to determine whether providing patients a pre-treatment physical therapists' introductions and positive appraisal can enhance the trust of patients in therapists. [Participants and Methods] This study included patients diagnosed with lumbar spine spondylosis or non-acute lower back muscle strain who were divided into intervention and control groups. The previously recorded video informed the intervention group patients that they were assigned to our best therapist because of their participation. The primary outcome was evaluated twice, once before and once after the treatment, and the secondary outcome was measured using the second time pain inventory evaluation. [Results] A total of 32 patients participated in this study. No significant difference was found in patients' trust in therapists between the two groups, and a lower successful treatment rate with a higher pain influence level to daily life was noted in the intervention group. [Conclusion] Doctors who offer introductions with a positive assessment of physical therapists cannot change the trust of patients on therapists. Furthermore, this action may risk worse treatment outcomes.

Information manipulation and historical revisionism: Russian disinformation and foreign interference through manipulated history-based narratives.

Background: Disinformation and historical revisionism have been acknowledged as tools for foreign interference that belong to the landscape of hybrid threats. Historical revisionism plays an essential role in Russian foreign policy towards the post-Soviet space and is in strong relation with the concepts of Near Abroad and Russkii Mir ('Russian World') and with certain ideas contained in the neo-Eurasianist Movement. This article examines Russian revisionist narratives disseminated in information and influencing campaigns in Europe and against the West.       Methods: This study uses a mixed methodology combining desk research, including literature review, and analysis of the EUvsDisinfo database of cases identified before the February 2022 invasion of Ukraine. R esults: The manipulation of historical events has been largely employed by the Kremlin as a tool for foreign interference to achieve strategic objectives. First World War treaties, mainly the Trianon Peace Treaty, as well as the Second World War and the communist and fascist historical experiences in countries within the post-Soviet space, are the pivotal topics from which hostile influencing narratives are built. From the analysis of the EUvsDisinfo database, the article identifies seven topic themes.       Conclusions:  Our findings suggest that pre-emptively elaborated counter-narratives based on historical evidence and sound historiography can be an effective tool against hostile revisionist narratives that exploit vulnerabilities and specific target groups within European societies.

Galilean resonances: the role of experiment in Turing's construction of machine intelligence.

In 1950, Alan Turing proposed his iconic imitation game, calling it a 'test', an 'experiment', and the 'the only really satisfactory support' for his view that machines can think. Following Turing's rhetoric, the 'Turing test' has been widely received as a kind of crucial experiment to determine machine intelligence. In later sources, however, Turing showed a milder attitude towards what he called his 'imitation tests'. In 1948, Turing referred to the persuasive power of 'the actual production of machines' rather than that of a controlled experiment. Observing this, I propose to distinguish the logical structure from the rhetoric of Turing's argument. I argue that Turing's proposal of a crucial experiment may have been a concession to meet the standards of his interlocutors more than his own, while his construction of machine intelligence rather reveals a method of successive idealizations and exploratory experiments. I will draw a parallel with Galileo's construction of idealized fall in a void and the historiographical controversies over the role of experiment in Galilean science. I suggest that Turing, like Galileo, relied on certain kinds of experiment, but also on rhetoric and propaganda to inspire further research that could lead to convincing scientific and technological progress.

Animalistic slurs increase harm by changing perceptions of social desirability.

In propaganda and hate speech, target groups are often compared to dangerous and disgusting animals. Exposure to these animalistic slurs is thought to increase endorsement of intergroup harm but the mechanism by which this happens remains unclear. Across two pre-registered and highly powered studies, we examined how animalistic language influences the cultural transmission of beliefs about target groups. In line with previous work, we found that describing a novel political group with animalistic slurs increased the extent to which participants endorsed harm towards them. Importantly, reading animalistic slurs did not influence the extent to which participants believed the target group possessed uniquely human qualities. Rather, the animalistic slurs influenced endorsement of harm by making the target group appear more undesirable. These findings offer a novel perspective into the nature of dehumanization and new insights into how hate speech functions.

Overcome the fragmentation in online propaganda literature: the role of cultural and cognitive sociology.

Evidence concerning the proliferation of propaganda on social media has renewed scientific interest in persuasive communication practices, resulting in a thriving yet quite disconnected scholarship. This fragmentation poses a significant challenge, as the absence of a structured and comprehensive organization of this extensive literature hampers the interpretation of findings, thus jeopardizing the understanding of online propaganda functioning. To address this fragmentation, I propose a systematization approach that involves utilizing Druckman's Generalizing Persuasion Framework as a unified interpretative tool to organize this scholarly work. By means of this approach, it is possible to systematically identify the various strands within the field, detect their respective shortcomings, and formulate new strategies to bridge these research strands and advance our knowledge of how online propaganda operates. I conclude by arguing that these strategies should involve the sociocultural perspectives offered by cognitive and cultural sociology, as these provide important insights and research tools to disentangle and evaluate the role played by supra-individual factors in the production, distribution, consumption, and evaluation of online propaganda.

How to detect propaganda from social media? Exploitation of semantic and fine-tuned language models.

Online propaganda is a mechanism to influence the opinions of social media users. It is a growing menace to public health, democratic institutions, and public society. The present study proposes a propaganda detection framework as a binary classification model based on a news repository. Several feature models are explored to develop a robust model such as part-of-speech, LIWC, word uni-gram, Embeddings from Language Models (ELMo), FastText, word2vec, latent semantic analysis (LSA), and char tri-gram feature models. Moreover, fine-tuning of the BERT is also performed. Three oversampling methods are investigated to handle the imbalance status of the Qprop dataset. SMOTE Edited Nearest Neighbors (ENN) presented the best results. The fine-tuning of BERT revealed that the BERT-320 sequence length is the best model. As a standalone model, the char tri-gram presented superior performance as compared to other features. The robust performance is observed against the combination of char tri-gram + BERT and char tri-gram + word2vec and they outperformed the two state-of-the-art baselines. In contrast to prior approaches, the addition of feature selection further improves the performance and achieved more than 97.60% recall, f1-score, and AUC on the dev and test part of the dataset. The findings of the present study can be used to organize news articles for various public news websites.

Análise dos perfis de cirurgiões-dentistas de Londrina (Paraná, Brasil) no Instagram / Análisis de losperfiles de odontólogos de Londrina (Paraná, Brasil) en Instagram: aspectos éticos de la publicidade y propaganda / Analysis of the profiles of dentists of Londrina (Paraná, Brazil) on Instagram: ethical aspects ofadvertising and publicity

A Odontologia tem adentrado nas redes sociais como forma de atrair e manter pacientes. O profissional, por vezes, não está atento às normativas éticas para utilizar a publicidade/propaganda na internet, cometendo infrações éticas referente à essas condutas. O objetivodesta pesquisa foi analisar os perfis públicos (de acesso aberto) de cirurgiões-dentistas (CD) do município de Londrina (PR) na rede social Instagram®frente aos aspectos da publicidade e propaganda caracterizados no Código de Ética Odontológica (CEO). Foi utilizada uma listagem de CD ativos no município de Londrina, disponibilizado pelo Conselho Regional de Odontologia do Paraná. Como critério de inclusão, foi necessário que o CD possuísse o perfil público e caracterizado como profissional da área, sendo excluídos os perfis privados, sem identificações, sem publicações e apenas com publicações pessoais.Após a seleção, cada perfil foi avaliado separadamente, levando-se em consideração as dez últimas postagens, de acordo com nove itens pré-estabelecidos tendo como base o CEO. Foram identificados 213 perfis que atendiam aos critérios de inclusão, sendo 137 em desacordo com o CEO e 76 em acordo. A maioria dos perfis analisados infringia um ou mais itens que foram avaliados, sendo a exposição de imagens de "antes e depois" o item encontrado com maior frequência (AU).

La Odontología ha entrado en las redes sociales como una forma de atraer y fidelizar pacientes. El profesional, en ocasiones, no es consciente de las normas éticas para el uso de publicidad/propaganda en internet, cometiendo infracciones éticas en relacióncon estas conductas. El objetivo de esta investigación fue analizar los perfiles públicos (acceso abierto) de los odontólogos (CD) de la ciudad de Londrina (PR) en la red social Instagram®frente a los aspectos de publicidad y propaganda caracterizados enel Código de Ética Dental (CEO). Se utilizó una lista de CD activos en la ciudad de Londrina, facilitada por el Consejo Regional de Odontología de Paraná. Como criterio de inclusión fue necesario que el CD tuviera perfil público y caracterizado como profesional del área, excluyendo perfiles privados, sin identificaciones, sin publicaciones y solo con publicaciones personales. Luego de la selección, cada perfil fue evaluado por separado, teniendo en cuenta los últimos diez cargos, según nueve ítems preestablecidos en base al CEO. Se identificaron un total de 213 perfiles que cumplían los criterios de inclusión, 137 en desacuerdo con el CEO y 76 de acuerdo. La mayoría de los perfiles analizados violaron uno o más ítems evaluados, siendo la exhibición de imágenes de "antes y después" el ítem encontrado con mayor frecuencia (AU).

Dentistry has entered social networks as a way toattract and retain patients. The professional, sometimes, is not aware of ethical norms for using publicity/advertisement on the internet, many times committing ethical infractions regarding these behaviors. The aim of this research was to analyze the public (open access) profiles of dentists (DE) in the municipality of Londrina (PR) on the social network InstagramTMin view of the aspects of publicity and advertisement characterized in the Code of Dental Ethics (CDE). A list of active DEs in the city of Londrina, made available by the Regional Council of Dentistry of Paraná, was used. As inclusion criterion, it was necessary that the dentist had public profile and characterized as a professional in the area, excluding private profiles, without identifications, without publications and only with personal publications. After selection, each profile was evaluated separately, taking into account the last ten posts, according to nine pre-established items based on CDE. A total of 213 profiles that met the inclusion criteria were identified, 137 in disagreement with CDE and 76 in agreement. Most profiles analyzed violated one or more items that were evaluated, with the exhibition of "before and after" images being the most frequently found item (AU).

Conspiracy Theories.

Current thinking about conspiracy theories is dominated by epistemological and psychological approaches. The former see the study of conspiracy theories as a branch of epistemology and insist that each theory should be judged on its evidential merits. On this account, a conspiracy theory is an explanation of an event which cites a conspiracy as a salient cause. Psychological approaches explain belief in conspiracy theories by reference to individual personality traits and generic cognitive biases. Despite their popularity, both epistemological and psychological approaches are flawed. After identifying their flaws, a case is made for a different perspective which focuses on the political function of conspiracy theories. A conspiracy theory is not just an explanation of an event which cites a conspiracy as a salient cause. Conspiracy theories have a range of additional features which distinguish them from ordinary theories about conspiracies and make them unlikely to be true. The political approach sees many conspiracy theories as forms of political propaganda and is especially mindful of the role of conspiracy theories in promoting extremist ideologies.

"Man Who Won the War": Myth and Reality of Aldo Castellani's Role in Preserving the Health of Troops During the Italo-Ethiopian War 1935-1936.

The invasion of the ancient Ethiopian empire perpetrated by the Italian fascist regime in 1935-1936 deserves all the blame due to a war of aggression, a belated colonial enterprise and a bullying act of a totalitarian regime. Yet there is one aspect of that war that aroused universal admiration among contemporaries and which still deserves to be analysed today: the healthcare of troops. The Italian army, which came close to half a million men, was the largest European army that had ever fought in tropical or sub-tropical territories. Many Cassandras expected a health catastrophe, even more than a military one. But Mussolini decided to entrust Sir Aldo Castellani, the famous tropicalist doctor who had been living between Italy and England for years, with the role of Inspector General of Military and Civilian Health Services for East Africa. At the end of the seven-month victorious military campaign, the very low number of casualties recorded due to illness or injury evoked amazement and admiration. This was not just propaganda, as proved by the uncountable invitations from military and health authorities all over the world (including some of the nations that had imposed economic sanctions against Italy a few months earlier) for Castellani to reveal his secret through lectures, articles and conferences. Even US President Franklyn D. Roosevelt, who as a polio sufferer was particularly sensitive to public health issues, asked for and obtained a long private interview with Castellani, the "man who won the war".

Publicidade de alimentos para crianças em televisão por assinatura no Brasil / Food advertising on pay-TV for children in Brazil

A Resolução Nº 163/2014 versa sobre a abusividade de propagandas em geral direcionadas ao público infantil. Considerando a relevância do tema para a saúde coletiva, faz-se importante a realização de pesquisas acerca do assunto. O objetivo foi investigar a adequação da publicidade de alimentos à Resolução Nº 163/2014 em propagandas veiculadas por canais de TV por assinatura, no Brasil, direcionados ao público infantil. Estudo transversal, quantitativo e descritivo. Gravou-se, simultaneamente, a programação de dois canais de televisão por assinatura de maior audiência, destinados ao público infantil no Brasil, por 03 dias completos e consecutivos. Utilizou-se questionário estruturado para sistematizar os dados. Classificou-se em sete grupos os alimentos/produtos veiculados nas propagandas: doces, bebidas, cereais, restaurante/pizzaria, fast-food, produtos lácteos e salgadinhos. Identificou-se seis tipos de apelo mercadológico nas propagandas analisadas: nutricional, afetivo, gustativo, auditivo, visual e promocional. Realizou-se Análise de Componentes Principais. Mais de 50% das horas de gravação foram utilizadas para veicular propagandas com conteúdo alimentar para o público infantil. O estímulo às emoções e afetividade foi o principal apelo utilizado para divulgar os produtos. Verificou-se a promessa de benefícios nutricionais, ofertas de brindes e promoções e estímulos auditivos, visuais, olfativos e gustativos. Conclui-se que a publicidade de alimentos não obedece às normas estabelecidas pela Resolução e contrariam as recomendações que caracterizam os hábitos alimentares adequados.

Resolution No. 163/2014 deals with the abusiveness of advertisements in general aimed at children. Considering the relevance of the topic for public health, it is important to carry out research on the subject. The objective was to investigate the adequacy of food advertising to Resolution No. 163/2014 in advertisements broadcast by pay-TV channels in Brazil, aimed at children. This is a cross-sectional, quantitative, and descriptive study. Simultaneously, the programming of two pay-TV channels with the highest audience, aimed at children in Brazil, was recorded for 03 complete consecutive days. A structured questionnaire was used to systematize the data. The food/products shown in advertisements were classified into seven groups: sweets, drinks, cereals, restaurant/pizzeria, fast food, dairy products, and snacks. Six types of marketing appeal were identified in the advertisements analyzed: nutritional, affective, gustatory, auditory, visual, and promotional. Principal Component Analysis was performed. More than 50% of the recording hours were used to broadcast advertisements with food content for children. Stimulating emotions and affectivity was the main appeal used to publicize the products. Promises of nutritional benefits, offers of gifts and promotions, and auditory, visual, olfactory, and gustatory stimuli were verified. It is concluded that food advertising does not comply with the norms established by the Resolution and goes against the recommendations that characterize adequate eating habits.

The Right to Construct Yourself and Your Identity: The Current Human Rights Law Framework Falls Short in Practice in the Face of Illegitimate Interference to the Mind.

Propaganda and manipulation have long been employed to influence and shape individuals' thoughts and identities. In the advent of the digital era, these techniques have become more sophisticated and invasive, and are utilized to further various causes. This article investigates the extent to which international human rights law affords protection against manipulation techniques such as microtargeting and behavioral reading, which can negatively impact individuals' mental health and autonomy by threatening their right to construct their own identity. The right to freedom of thought in the Universal Declaration of Human Rights (Article 18), the International Covenant on Civil and Political Rights (Article 18), and the European Convention on Human Rights (Article 9) offers absolute protection to individuals' inner selves and covers the protection against manipulation on paper. However, in practice, the right has not received much attention and has not reached its full potential due to its abstract and ambiguous nature. This Article analyzes the preparatory works of these human rights law instruments, with a particular focus on the right to freedom of thought, to clarify its origins and the intention behind its creation. The Article contends that the historical origins of the right do not provide sufficient answers to the current issue and contribute to the ineffective application of the right against emerging manipulative practices. The Article also proposes potential ways to clarify and strengthen the legal framework related to the right to freedom of thought.

Advertising and Psychology: Strategies to Reduce Violence Against Women / Publicidade e Psicologia: Estratégias de Redução da Violência Contra a Mulher / Publicidad y Psicología: Estrategias de Reducción de la Violencia Contra la Mujer

Abstract The COVID-19 exacerbated violence against women. This study evaluated the possible efficacy of using advertising pieces containing the hypocrisy paradigm, the contrast principle, and moral disengagement mechanisms to prevent and reduce violence against women. We conducted two studies which included exclusively men as participants. Study 1 (n=400; M age =21.69; Me=20.00; SD=5.79) used traditional pieces on violence against women, manipulating only their moral disengagement phrases. Results suggest that the phrase combined with traditional images is either ineffective or has a rebound effect. Study 2 (n=303; M age =21.38; Me=20.00; SD=4.94) manipulated the image in Study 1, showing more effective results regarding hostility. However, physical aggression showed no significant differences. Finally, some pieces generated a rebound effect, increasing participants' self-perception of aggression. The use of advertising can act as an ally or an enemy of public policies if their effectiveness lacks proper testing.

Resumo A violência contra mulheres é um problema pandêmico agravado pela COVID-19. Esta pesquisa objetivou verificar a eficácia de peças publicitárias em reduzir a violência contra mulheres por meio do paradigma de hipocrisia, o princípio de contraste e os mecanismos de desengajamento moral. Realizaram-se dois estudos com amostras masculinas. O Estudo 1 (n=400; M idade =21,69; Me=20,00; DP=5,79) utilizou peças tradicionais, manipulando apenas as frases de desengajamento moral. O resultado sugere que a frase combinada com imagens tradicionais são ineficazes ou geram efeito rebote. O Estudo 2 (n=303; M idade =21,38; Me=20,00; DP=4,94) manipulou a imagem e os resultados indicam maior efetividade das peças em relação à hostilidade. Entretanto, a agressão física não demonstrou diferenças significativas. Finalmente, algumas peças geraram efeito rebote, levando ao incremento da autopercepção de agressividade dos participantes. O uso da publicidade pode prejudicar políticas públicas de combate a violência contra mulheres quando sua eficácia não é devidamente testada.

Resumen La violencia contra la mujer es un problema pandémico agravado por el COVID-19. Esta investigación verificó el grado de eficacia de anuncios publicitarios para reducir la violencia contra la mujer utilizando el paradigma de la hipocresía, el principio de contraste y los mecanismos de desconexión moral. Se diseñaron dos estudios con muestras masculinas. El Estudio 1 (n=400; M edad =21,69; Me=20,00; DT=5,79) utilizó anuncios tradicionales, manipulando únicamente las frases de desconexión moral. El resultado sugiere que la frase combinada con imágenes tradicionales es ineficaz o tiene efecto rebote. El Estudio 2 (n=303; M edad =21,38, Me=20,00; DT=4,94) manipuló la imagen, y los resultados indican mayor eficacia respecto a la hostilidad. Pero la agresión física no mostró diferencias significativas. Finalmente, algunos anuncios generaron efecto rebote, incrementando la autopercepción de la agresividad. Así, el uso de la publicidad puede actuar como enemiga de las políticas públicas contra la violencia a la mujer cuando no se comprueba adecuadamente su eficacia.

Reflection on the regulatory path for online sales of Chinese medicinal materials in the context of live streaming / 中国药房

OBJECTIVE To provide feasible regulatory paths for the online sales supervision of Chinese medicinal materials from the perspective of the characteristics of new online sales and the characteristics of Chinese medicinal materials. METHODS Through the investigation of the sales form of Chinese medicinal materials on the e-commerce platform and the search of Chinese medicinal materials online dispute cases， the difficulties and existing problems in the supervision of Chinese medicinal materials under the new online sales model were analyzed， and corresponding countermeasures were proposed. RESULTS & CONCLUSIONS Clarifying the conceptual boundary between Chinese medicinal materials and their decoction pieces， agricultural products and food is the key to standardizing the online sale of Chinese medicinal materials. The regulatory criteria， which determine whether Chinese medicinal materials belong to drug management based on whether they had been included in medicinal channels， didn’t consider the diversity of online sales channels for Chinese medicinal materials， their safety and the disguised sales of Chinese herbal decoction pieces. It is necessary to establish the concept of hierarchical management of Chinese medicinal materials， strictly restrict the behavior of claiming the efficacy of Chinese medicinal materials and selling Chinese herbal decoction pieces in live streaming， improve the defining path of false propaganda of Chinese medicinal materials， implement the responsibilities and obligations of live streaming marketing subjects and platforms， and safeguard the legitimate rights of consumers.