ABSTRACT
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67%) and a service- (33%) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.
Subject(s)
Consumer Behavior/statistics & numerical data , Food Quality , Red Meat/standards , Adult , Animals , Argentina , Cattle , Choice Behavior , Commerce , Female , Food Preferences , Humans , Male , Marketing , Middle Aged , Red Meat/economics , Surveys and QuestionnairesABSTRACT
O presente estudo teve como objetivo geral investigar o valor preditivo das percepções de justiça organizacional (distributiva, processual, informacional e interpessoal) sobre o bem-estar laboral, expresso por meio da satisfação no trabalho e dos afetos positivos dirigidos a ele. A amostra foi composta por 454 profissionais da área do comércio varejista de Niterói, São Gonçalo e Rio de Janeiro, que responderam a uma escala de satisfação no trabalho, a uma escala de afetos positivos dirigidos ao trabalho e uma escala de percepção de justiça organizacional. Os dados obtidos evidenciaram que: (1) as percepções de justiça processual, interpessoal e distributiva predizem positivamente a satisfação no trabalho; (2) as percepções de justiça distributiva, processual, informacional e interpessoal predizem positivamente os afetos positivos dirigidos ao trabalho; (3) entre as percepções de justiça organizacional, as percepções de justiça processual são as que melhor predizem a satisfação no trabalho; (4) quanto maior a idade, maior a satisfação no trabalho. Tais resultados são discutidos à luz dos modelos teóricos e estudos empíricos que deram suporte à pesquisa.
The intent of this study was to investigate the predictive value of organizational justice perceptions (distributive, procedural, informational, and interpersonal) on worker well-being, expressed by job satisfaction and by positive affects toward work. The sample was composed of 454 retail area professionals from Niterói, São Gonçalo, and Rio de Janeiro. They responded to a scale of job satisfaction, a scale of positive affects toward work, and a scale of organizational justice perceptions. The results showed that: (1) the perceptions of procedural, interpersonal, and distributive justice were positive predictors of job satisfaction; (2) the perceptions of distributive, procedural, informational and interpersonal justice were positive predictors of positive affects toward work; (3) amongst the four organizational justice perceptions, procedural justice perceptions were the best predictor of job satisfaction; (4) the higher the age, the greater the job satisfaction. Such results are discussed from the perspective of the theoretical models and empirical studies supporting the research.
El presente estudio tuvo como objetivo general investigar el valor predictivo de las percepciones de justicia organizacional (distributiva, procesal, informacional e interpersonal) sobre el bienestar laboral, expresado por medio de la satisfacción en el trabajo y de los afectos positivos dirigidos al trabajo. La muestra fue compuesta por 454 profesionales del área de ventas al por menor de Niterói, São Gonçalo y Rio de Janeiro, que respondieron a una escala de satisfacción con el trabajo, una escala de afectos positivos dirigidos al trabajo y una escala de percepción de la justicia organizacional. Los datos mostraron que: (1) las percepciones de justicia procesal, interpersonal y distributiva predicen positivamente la satisfacción con el trabajo; (2) las percepciones de justicia distributiva, procesal, informacional e interpersonal predicen positivamente los afectos positivos dirigidos al trabajo; (3) entre las percepciones de justicia organizacional, las percepciones de justicia procesal, son las que mejor predicen la satisfacción con el trabajo; (4) cuanto mayor la edad, mayor la satisfacción con el trabajo. Tales resultados, son discutidos a la luz de dos modelos teóricos y estudios empíricos que dieron soporte a la investigación.