Turismo esportivo e o papel dos eventos universitários: o caso da copa inter atléticas (CIA) / Sports tourism and the role of university events: the case of the inter athletic CUP (CIA)

O presente estudo busca analisar o papel dos eventos esportivos promovidos pelas Associações Atléticas Acadêmicas no impulsionamento do turismo de esportes, especificamente o caso da Copa Inter Atléticas (CIA). A pesquisa foi realizada por meio de levantamento bibliográfico e a aplicação de questionários com amostra não probabilística, visando coletar informações sobre as características, percepções e atitudes de jovens universitários. Identificou-se que às Atléticas se tornaram as principais responsáveis pela disseminação de práticas de sociabilidade e da cultura do lazer universitário no Brasil. Ao analisar a CIA, foi possível verificar que o turismo esportivo possui a capacidade de gerar renovados usos sociais dos espaços urbanos e que o turismo de eventos esportivos pode ser utilizado como um instrumento de apoio ao desenvolvimento de uma região, além de influenciar positivamente a imagem de um destino turístico.

The present study aims to analyze the role of sporting events promoted by Academic Athletic Associations in boosting sports tourism, specifically the case of the Inter Atléticas Cup (CIA). The research was carried out through a bibliographical survey and the application of questionnaires with a non-probabilistic sample, aiming to collect information about the characteristics, perceptions and attitudes of university students. It was identified that Atéticas became the main responsible for the dissemination of sociability practices and university leisure culture in Brazil. By analyzing the CIA, it was possible to verify that sports tourism has the capacity to generate renewed social uses of urban spaces and that sports events tourism can be used as an instrument to support the development of a region, in addition to positively influencing the image of a tourist destination.

Análisis de la venta de entradas de un mega evento deportivo: el caso del Mundial de Natación / Análise da venta de entradas de um mega evento deportivo: o caso do Mundial de Natación / Analysis of ticket sales for a mega sporting event: the case of the Swimming World Cup

Resumen En el presente artículo se muestra una fotografía del resultado del proceso de venta de entradas del Mundial de Natación, así como se analiza el comportamiento del consumidor en el conjunto de este proceso. Se analizaron descriptivamente 46.181 transacciones para las variables de precio, asistencia, capacidad, disciplina deportiva, horario de competición, momento y canal de compra. Además, se desarrolló un modelo de regresión polinómica que explicó el 48,51% de la variabilidad de entradas vendidas. Gracias a la implementación de una política dinámica de precios, se logró una asistencia del 66,8% con un 53,1% de ventas anticipadas. De media, se compraron 4,22 entradas en cada transacción y una mayor asistencia se relacionó con un mayor volumen de ingresos. Los resultados pueden ser considerados para aplicar medidas en la planificación de la propia competición, así como para la orientación de estrategias comerciales.

Abstract This article shows a photograph of the result of the ticket sales process for the Swimming World Cup, as well as an analysis of consumer behavior throughout this process. 46,181 transactions were descriptively analyzed for the variables of price, attendance, capacity, sports discipline, competition schedule, moment, and purchase channel. In addition, a polynomial regression model was developed that explained 48.51% of the variability of tickets sold. Thanks to the implementation of a dynamic pricing policy, attendance of 66.8% was achieved with 53.1% of anticipated sales. On average, it was bought 4.22 tickets in each transaction, and higher attendance was associated with higher revenue volume. The results can be considered to apply measures in the planning of the competition itself, as well as for the orientation of commercial strategies.

Resumo Este artigo apresenta uma fotografia do resultado do processo de venda de ingressos da Copa do Mundo de Natação, bem como uma análise do comportamento do consumidor ao longo desse processo. 46.181 transações foram analisadas descritivamente para as variáveis de preço, assiduidade, lotação, disciplina esportiva, cronograma de competição, horário e canal de compra. Além disso, foi desenvolvido um modelo de regressão polinomial que explicou 48,41% da variabilidade dos ingressos vendidos. Graças à implementação de uma política de preços dinâmica, foi alcançado um atendimento de 66,8% com 53,1% das vendas antecipadas. Em média, foram adquiridos 4,22 ingressos em cada transação, e o maior comparecimento foi associado ao maior volume de receita. Os resultados podem ser considerados para aplicação de medidas no panejamento da própria competição, bem como para a orientação de estratégias comerciais.

Parcerias público-privadas (PPP) em megaeventos esportivos: um estudo comparativo da provisão de arenas esportivas para a Copa do Mundo Fifa Brasil 2014 / Asociaciones público-privadas (PPP) en megaeventos deportivos: un estudio comparativo en la provisión de los estadios deportivos para el Mundial Fifa Brasil 2014 / Public-private partnerships (PPP) in mega-sport events: a comparative study of the provision of sports arenas for the 2014 Fifa World Cup in Brazil

Resumo Em função do caráter recente de sua adoção, pouco se sabe ainda sobre o desempenho de projetos de parcerias público-privadas (PPP) e seus condicionantes. O presente estudo tem por objetivo investigar o comportamento das PPP e suas variações contratuais na provisão de arenas esportivas para a Copa do Mundo Fifa Brasil 2014 numa perspectiva comparada às modalidades de provisão pública tradicional e estritamente privada. Para tanto, utilizou-se uma abordagem metodológica qualitativa, inserida numa perspectiva exploratória por meio de estudo de casos múltiplos. Os resultados sugerem que os projetos de PPP geraram value for money para a administração pública brasileira, sobretudo referente aos aspectos de prazo, custos, receitas diversificadas e processo licitatório em decorrência das estruturas de incentivos oriundas dos contratos de PPP e da própria flexibilidade gerencial inerente aos atores privados.

Resumen Debido al carácter reciente de su adopción, aún se conoce poco sobre lo desempeño de proyectos de Asociaciones Público-Privadas (PPP) y sus condiciones. El presente estudio tiene como objetivo investigar el comportamiento de las PPP y sus variaciones contractuales en la provisión de los estadios deportivos para el Mundial Fifa Brasil 2014 bajo una perspectiva comparada a las modalidades de provisión pública tradicional y estrictamente privada. Para este propósito, se utilizó un enfoque cualitativo, incluido en una perspectiva exploratoria a través del estudio de casos múltiples. Los resultados sugieren que los proyectos de PPP generan un valor agregado para la administración pública brasilera, principalmente con relación a plazos, costos, ingresos diversificados e proceso licitatorio como consecuencia de las estructuras de incentivos provenientes de los contratos de PPP y de la propia flexibilidad gerencial, inherentes a los actores privados.

Abstract Due to its recent adoption, little is known about the performance of public-private partnerships (PPP) and their determinants. The present study aims to investigate the behavior of PPP and their contractual variations in the provision of sports arenas for the 2014 Fifa World Cup in Brazil, using a comparative perspective on traditional public and private provision modes. The research adopts a qualitative approach with an exploratory perspective and multiple case studies. The results suggest that, for Brazilian public administration, PPP presented good value for money, especially in terms of the time schedule, costs, diversified revenues and bidding process as a result of incentive structures coming from PPP contracts and private partner flexibility.

Transformações no modelo de corridas de rua no Brasil: um estudo na Prova Rústica Tiradentes / Changes in street racing model in Brazil: a study in "Tiradentes Rustic Proof"

O presente estudo teve por objetivo analisar as principais transformações ocorridas nos mais de 40 anos da Prova Rústica Tiradentes, corrida de rua realizada na cidade de Maringá. Foram realizadas 8 (oito) entrevistas semiestruturadas com corredores que participaram de diversos momentos da história desta prova. Constataram-se transformações em relação à participação do público, estrutura do evento, perfil dos participantes, desempenho dos atletas, além do início de cobrança de taxas de inscrições. A título de conclusão o artigo aponta que estas transformações são advindas da mudança no perfil dos participantes da prova maringaense...(AU)

This study aimed to analyze the main changes that occurred in more than 40 years of "Tiradentes Rustic Proof " street race held in the city of Maringá. They were held eight (8) semi-structured interviews with runners who participated in various moments in the history of this event. Changes were noted in relation to public participation, structure, the profile of the participants, the performance of athletes and the beginning of recovery rates of enrollment of participants. In conclusion the article points out that these changes are coming from the change in the profile of the maringaense race participants...(AU)

Rapid Spread of Zika Virus in The Americas--Implications for Public Health Preparedness for Mass Gatherings at the 2016 Brazil Olympic Games.

Mass gatherings at major international sporting events put millions of international travelers and local host-country residents at risk of acquiring infectious diseases, including locally endemic infectious diseases. The mosquito-borne Zika virus (ZIKV) has recently aroused global attention due to its rapid spread since its first detection in May 2015 in Brazil to 22 other countries and other territories in the Americas. The ZIKV outbreak in Brazil, has also been associated with a significant rise in the number of babies born with microcephaly and neurological disorders, and has been declared a 'Global Emergency by the World Health Organization. This explosive spread of ZIKV in Brazil poses challenges for public health preparedness and surveillance for the Olympics and Paralympics which are due to be held in Rio De Janeiro in August, 2016. We review the epidemiology and clinical features of the current ZIKV outbreak in Brazil, highlight knowledge gaps, and review the public health implications of the current ZIKV outbreak in the Americas. We highlight the urgent need for a coordinated collaborative response for prevention and spread of infectious diseases with epidemic potential at mass gatherings events.

Collective emotions and the World Cup 2014: The relevance of theories andresearch on collective pride and shame

Brazil’s recent experiences in the semi-final of the 2014 World Cup show thepotential for collective shame that is potentially, but rarely, realized as representative teams, fans and nations dream of international sporting successand positive international attention from mega-sporting events. Feelings of shock, deep disappointment and anger in Brazil are examinedas manifestations of group-based and collective shame after the semi-final defeatfor the host nation’s supporters and humiliationof the national team. I explored “bottom up” mechanismsand other means by which collective shamearguably occurred due to high expectations and national narratives built around footballing success. The analysis includes the complex social andrelational means by which Brazil’s representative team failed to “restore pride” by returning to previous minimal standards in the third-place playoff and the fortunatemanner further humiliation for Brazilians was avoided through the German team’s subsequent victory over Argentina in the final. The brief collective emotion analysis is completed with an examination oflessons that might be learned from Germany’s long process of transformation from collectiveshame after the Second World War to the eventual experience of a cosmopolitan national pride through football at the World Cup 2006 tournament and other subsequent international successes. (AU)

Collective emotions and the World Cup 2014: The relevance of theories andresearch on collective pride and shame

Brazil’s recent experiences in the semi-final of the 2014 World Cup show thepotential for collective shame that is potentially, but rarely, realized as representative teams, fans and nations dream of international sporting successand positive international attention from mega-sporting events. Feelings of shock, deep disappointment and anger in Brazil are examinedas manifestations of group-based and collective shame after the semi-final defeatfor the host nation’s supporters and humiliationof the national team. I explored “bottom up” mechanismsand other means by which collective shamearguably occurred due to high expectations and national narratives built around footballing success. The analysis includes the complex social andrelational means by which Brazil’s representative team failed to “restore pride” by returning to previous minimal standards in the third-place playoff and the fortunatemanner further humiliation for Brazilians was avoided through the German team’s subsequent victory over Argentina in the final. The brief collective emotion analysis is completed with an examination oflessons that might be learned from Germany’s long process of transformation from collectiveshame after the Second World War to the eventual experience of a cosmopolitan national pride through football at the World Cup 2006 tournament and other subsequent international successes.