How to Increase Sport Facility Users' Intention to Use AI Fitness Services: Based on the Technology Adoption Model.

Artificial intelligence (AI) has recently been introduced as a new way of analyzing and predicting sport consumer behavior. The goal of this study was to investigate the relationships among the perceived usefulness, perceived ease of use, the importance of exercise, attitudes towards use, and the behavioral intention to use AI services based on the technology adoption model. The authors recruited 408 participants who participated in an experiment designed to provide a deeper understanding of AI fitness services. After screening, the collected data were screened through assumption tests, and we conducted a confirmatory factor analysis and structural equation modeling to analyze research hypotheses. The results indicated that three types of consumer evaluations (i.e., perceived usefulness, perceived ease of use, and importance of exercise) positively influence their attitudes toward AI fitness services. In addition, the positive attitudes regarding AI services positively influenced the intention to use AI services. The results of this research contribute to our knowledge of the consumers' attitudes and behaviors toward AI services in the sport industry based on the technology acceptance model. Furthermore, this study provided the empirical evidence critically needed to increase our understanding of AI in the sport industry and offered new insights into how sport facility managers can predict their consumers' intention to use AI services.

Impacto de la Covid19 en las barreras percibidas para practicar actividad física en las personas usuarias de centros fitness en España / Impacto da Covid19 nas barreiras percebidas para a prática de atividade física em pessoas em centros de fitness na Espanha / Impact of Covid19 on perceived barriers to practice physical activity in users of fitness centers in Spain

Esta investigación pretende conocer las barreras percibidas, así como posibles variables predictoras, en personas que practican actividad física en centros fitness que se encontraban confinadas en el hogar porla pandemia de COVID-19. La muestra estuvo conformada por 8.087 practicantes de actividad física. Se administró un cuestionario en línea por correo electrónico. Se realizó un análisis descriptivo de las barreras percibidas y un análisis de regresión logística para determinar posibles variables predictoras. Las barreras percibidas más importantes fueron el precio y la suerte de la seguridad. La edad, el sexo, la frecuencia de práctica física vigorosa y la observación de las recomendaciones de la OMS serían las variables predictoras en mayor medida de las barreras percibidas. Los resultados son relevantes para que las organizaciones deportivas planifiquen su oferta de servicios después del confinamiento. (AU)

This research intends to know the perceived barriers, as well as their predictor variables, in people who practice Physical Activity in fitness centers and were home confined due to the COVID-19 pandemic. The sample was conformed of 8,087 physical activity practitioners. An online questionnaire was administered by email. A descriptive analysis of the perceived barriers was done, and logistic regression analysis to determine possible predictor variables. The most important perceived barriers were price and a lack of safety. Age, gender, the vigorous physical practice frequency and the observation of the WHO recommendations would be the predictor variables to a larger extend for the perceived barriers. The results arerelevant for sport organizations to plan their services offer post lockdown. (AU)

Esta pesquisa tem como objetivo conhecer as barreiras percebidas, bem como possíveis variáveis preditivas, em pessoas que praticam atividade física em academias de ginástica que ficaram confinadas em casa pela pandemia do COVID-19. A amostra foi composta por 8.087 praticantes de atividade física. Um questionário online foi administrado pore-mail. Uma análise descritiva das barreiras percebidas e uma análise de regressão logística foram realizadas para determinar possíveis variáveis preditoras. As barreiras percebidas mais importantes foram o preço e a sorte na segurança. Idade, sexo, frequência de prática física vigorosa e observância das recomendações da OMS seriam as variáveis preditoras em maior extensão das barreiras percebidas. Os resultados são relevantes para que as organizações esportivas planejem sua oferta de serviços após o confinamento. (AU)

Incidence, bystander emergency response management and outcomes of out-of-hospital cardiac arrest at exercise and sport facilities in Australia.

OBJECTIVE: Despite growing emphasis on automated external defibrillators (AEDs) at sport venues in Australia, the risk of cardiac events at such locations is unknown. The aim of the present study was to investigate the incidence of out-of-hospital cardiac arrest (OHCA) at exercise and sport facilities (ESF) in Australia and the impact of effective bystander-initiated CPR and AED use on return of spontaneous circulation (ROSC) to hospital admission. METHODS: Data were obtained from the Queensland Ambulance Service for the 8-year period between January 2007 and January 2015. Data were analysed using descriptive statistics, non-parametric correlational tests and logistic regression. The OHCA incidence rate (IR) for ESF categories was standardised for 100 000 participant-years. RESULTS: Over the 8-year period, there were 250 OHCA events with a median age of 62 years (interquartile range 49-69) comprising mostly males (86.6%, n = 187). The risk of OHCA for 100 000 participants per year was highest at outdoor sports facilities (IR 5.1) followed by indoor sports or fitness facilities (IR 0.8). On arrival of paramedics, bystander-initiated CPR and AED was present at 12.4% (n = 31) of the cases achieving 33.3% (n = 9) ROSC to hospital admission. The odds of ROSC for effective CPR was 2.3 times the odds of ROSC for no CPR (P = 0.01). CONCLUSION: These findings have implications for policy development by government agencies and major sport and exercise organisations to improve bystander CPR and AED. This can help to ensure that ESF can properly respond to cardiac emergencies to save lives.

Using traffic light labels to improve food selection in recreation and sport facility eating environments.

Many recreation and sports facilities have unhealthy food environments, however managers are reluctant to offer healthier foods because they perceive patrons will not purchase them. Preliminary evidence indicates that traffic light labeling (TLL) can increase purchase of healthy foods in away-from-home food retail settings. We examined the effectiveness of TLL of menus in promoting healthier food purchases by patrons of a recreation and sport facility concession, and among various sub-groups. TLL of all menu items was implemented for a 1-week period and sales were assessed for 1-week pre- and 1-week post-implementation of TLL (n = 2101 transactions). A subset of consumers completed a survey during the baseline (n = 322) and intervention (n = 313) periods. We assessed change in the proportion of patrons' purchases that were labeled with green, yellow and red lights from baseline to the TLL intervention, and association with demographic characteristics and other survey responses. Change in overall revenues was also assessed. There was an overall increase in sales of green (52.2% to 55.5%; p < 0.05) and a reduction in sales of red (30.4% to 27.2%; p < 0.05) light items from baseline to the TLL period. The effectiveness of TLL did not differ according to any of the demographic or other factors examined in the survey. Average daily revenues did not differ between the baseline and TLL periods. TLL of menus increased purchase of healthy, and reduced purchase of unhealthy foods in a publicly funded recreation and sport facility, with no loss of revenue. Policymakers should consider extending menu labeling laws to public buildings such as recreation and sports facilities to promote selection of healthier items.