A Cognitive Computational Approach to Social and Collective Decision-Making.

Collective dynamics play a key role in everyday decision-making. Whether social influence promotes the spread of accurate information and ultimately results in adaptive behavior or leads to false information cascades and maladaptive social contagion strongly depends on the cognitive mechanisms underlying social interactions. Here we argue that cognitive modeling, in tandem with experiments that allow collective dynamics to emerge, can mechanistically link cognitive processes at the individual and collective levels. We illustrate the strength of this cognitive computational approach with two highly successful cognitive models that have been applied to interactive group experiments: evidence-accumulation and reinforcement-learning models. We show how these approaches make it possible to simultaneously study (a) how individual cognition drives social systems, (b) how social systems drive individual cognition, and (c) the dynamic feedback processes between the two layers.

Time pressure reduces misinformation discrimination ability but does not alter response bias.

Many parts of our social lives are speeding up, a process known as social acceleration. How social acceleration impacts people's ability to judge the veracity of online news, and ultimately the spread of misinformation, is largely unknown. We examined the effects of accelerated online dynamics, operationalised as time pressure, on online misinformation evaluation. Participants judged the veracity of true and false news headlines with or without time pressure. We used signal detection theory to disentangle the effects of time pressure on discrimination ability and response bias, as well as on four key determinants of misinformation susceptibility: analytical thinking, ideological congruency, motivated reflection, and familiarity. Time pressure reduced participants' ability to accurately distinguish true from false news (discrimination ability) but did not alter their tendency to classify an item as true or false (response bias). Key drivers of misinformation susceptibility, such as ideological congruency and familiarity, remained influential under time pressure. Our results highlight the dangers of social acceleration online: People are less able to accurately judge the veracity of news online, while prominent drivers of misinformation susceptibility remain present. Interventions aimed at increasing deliberation may thus be fruitful avenues to combat online misinformation.

Avoiding costly mistakes in groups: The evolution of error management in collective decision making.

Individuals continuously have to balance the error costs of alternative decisions. A wealth of research has studied how single individuals navigate this, showing that individuals develop response biases to avoid the more costly error. We, however, know little about the dynamics in groups facing asymmetrical error costs and when social influence amplifies either safe or risky behavior. Here, we investigate this by modeling the decision process and information flow with a drift-diffusion model extended to the social domain. In the model individuals first gather independent personal information; they then enter a social phase in which they can either decide early based on personal information, or wait for additional social information. We combined the model with an evolutionary algorithm to derive adaptive behavior. We find that under asymmetric costs, individuals in large cooperative groups do not develop response biases because such biases amplify at the collective level, triggering false information cascades. Selfish individuals, however, undermine the group's performance for their own benefit by developing higher response biases and waiting for more information. Our results have implications for our understanding of the social dynamics in groups facing asymmetrical errors costs, such as animal groups evading predation or police officers holding a suspect at gunpoint.

Causal evidence for the adaptive benefits of social foraging in the wild.

Sociality is a fundamental organizing principle across taxa, thought to come with a suite of adaptive benefits. However, making causal inferences about these adaptive benefits requires experimental manipulation of the social environment, which is rarely feasible in the field. Here we manipulated the number of conspecifics in Trinidadian guppies (Poecilia reticulata) in the wild, and quantified how this affected a key benefit of sociality, social foraging, by investigating several components of foraging success. As adaptive benefits of social foraging may differ between sexes, we studied males and females separately, expecting females, the more social and risk-averse sex in guppies, to benefit more from conspecifics. Conducting over 1600 foraging trials, we found that in both sexes, increasing the number of conspecifics led to faster detection of novel food patches and a higher probability of feeding following detection of the patch, resulting in greater individual resource consumption. The extent of the latter relationship differed between the sexes, with males unexpectedly exhibiting a stronger social benefit. Our study provides rare causal evidence for the adaptive benefits of social foraging in the wild, and highlights that sex differences in sociality do not necessarily imply an unequal ability to profit from the presence of others.

Strategies for integrating disparate social information.

Social information use is widespread in the animal kingdom, helping individuals rapidly acquire useful knowledge and adjust to novel circumstances. In humans, the highly interconnected world provides ample opportunities to benefit from social information but also requires navigating complex social environments with people holding disparate or conflicting views. It is, however, still largely unclear how people integrate information from multiple social sources that (dis)agree with them, and among each other. We address this issue in three steps. First, we present a judgement task in which participants could adjust their judgements after observing the judgements of three peers. We experimentally varied the distribution of this social information, systematically manipulating its variance (extent of agreement among peers) and its skewness (peer judgements clustering either near or far from the participant's judgement). As expected, higher variance among peers reduced their impact on behaviour. Importantly, observing a single peer confirming a participant's own judgement markedly decreased the influence of other-more distant-peers. Second, we develop a framework for modelling the cognitive processes underlying the integration of disparate social information, combining Bayesian updating with simple heuristics. Our model accurately accounts for observed adjustment strategies and reveals that people particularly heed social information that confirms personal judgements. Moreover, the model exposes strong inter-individual differences in strategy use. Third, using simulations, we explore the possible implications of the observed strategies for belief updating. These simulations show how confirmation-based weighting can hamper the influence of disparate social information, exacerbate filter bubble effects and deepen group polarization. Overall, our results clarify what aspects of the social environment are, and are not, conducive to changing people's minds.

Wise or mad crowds? The cognitive mechanisms underlying information cascades.

Whether getting vaccinated, buying stocks, or crossing streets, people rarely make decisions alone. Rather, multiple people decide sequentially, setting the stage for information cascades whereby early-deciding individuals can influence others' choices. To understand how information cascades through social systems, it is essential to capture the dynamics of the decision-making process. We introduce the social drift-diffusion model to capture these dynamics. We tested our model using a sequential choice task. The model was able to recover the dynamics of the social decision-making process, accurately capturing how individuals integrate personal and social information dynamically over time and when their decisions were timed. Our results show the importance of the interrelationships between accuracy, confidence, and response time in shaping the quality of information cascades. The model reveals the importance of capturing the dynamics of decision processes to understand how information cascades in social systems, paving the way for applications in other social systems.

Females facilitate male food patch discovery in a wild fish population.

Responding to the information provided by others is an important foraging strategy in many species. Through social foraging, individuals can more efficiently find unpredictable resources and thereby increase their foraging success. When individuals are more socially responsive to particular phenotypes than others, however, the advantage they obtain from foraging socially is likely to depend on the phenotype composition of the social environment. We tested this hypothesis by performing experimental manipulations of guppy, Poecilia reticulata, sex compositions in the wild. Males found fewer novel food patches in the absence of females than in mixed-sex compositions, while female patch discovery did not differ regardless of the presence or absence of males. We argue that these results were driven by sex-dependent mechanisms of social association: Markov chain-based fission-fusion modelling revealed that less social individuals found fewer patches and that males reduced sociality when females were absent. In contrast, females were similarly social with or without males. Our findings highlight the relevance of considering how individual- and population-level traits interact in shaping the advantages of social foraging in the wild.