A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia.

The study investigates the impact of the narrative engagement mechanism on destination image and tourist behaviour during the Covid-19 crisis. This study used primary data collected from 390 respondents via a scenario-based survey. The results show that the authenticity, conciseness, and reversal of destination stories significantly influence the customers' narrative engagement, which further influences the destination's image and behavioural intentions affected by Covid-19. However, narrative engagement and the destination story did not lead to visitors' affective destination images. This study offers a practical contribution on how a personal travel story helped destinations affected by Covid-19 survive the crisis. Additionally, the study has substantial implications for local destination marketing organisations in expanding recovery strategies and redeveloping images in the future. The study also provides theoretical contribution as the dynamic change in local destination images (cognitive and affective) during the Covid-19 crisis have rarely been explored in academic studies.

Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction.

To provide Muslim-friendly tourism and attract Muslim tourists, destination marketers must not only consider the generic attributes commonly available at the destination, they must also ensure the availability of attributes that serve the needs of Muslim tourists: Islamic attributes. This study identifies and classifies generic and Islamic attributes as basic, performance, and excitement factors in accordance with the three-factor theory of customer satisfaction to emphasise that the three factors may have different impacts on tourist satisfaction. This study also examines the influence of the three factors on satisfaction and the consequences of satisfaction on tourists' behavioural and attitudinal loyalty. A survey was conducted with 604 Muslim tourists who visited non-Muslim destinations. The results showed that all generic attributes influenced Muslim tourists' satisfaction, whereas for Islamic attributes, only the classification of excitement factors significantly affected their satisfaction. The consequences of satisfaction were also found to have a significant effect on increasing tourists' behavioural and attitudinal loyalty.