RESUMO
Introduction: The COVID-19 pandemic has accelerated universities' adaptation process toward online education, and it is necessary to know the students' attitudes toward this online education. Objective: To describe the evolution of the attitude toward online education among social science students at a public university in Peru in the academic year 2020, in the context of the COVID-19 pandemic. Methods: The study uses a quantitative approach, a descriptive level, a non-experimental design, and a longitudinal trend. The sample consisted of 1063 students at the beginning of the class period, 908 during the classes, and 1026 at the end of the class period. The questionnaire for data collection was the Attitude scale toward online education for university students during the COVID-19 pandemic. The data was collected using Google Forms. Results: As a result, the attitude towards online education was predominantly weak negative at the beginning (51.1 %) and during the classes (49.1 %), and weak positive (48.1 %) at the end of the class period. The changes were not significant when comparing the three moments, the levels of attitude toward, intention to adopt, ease of use, technical and pedagogical support, stressors, and need for online education (p-value <0.05). Conclusion: The evolution of the attitude towards online education in the sample had a non-significant positive trend. In the initial and process stages, a weak negative attitude prevailed due to the institution's inexperience and poor digital infrastructure; in the end, the attitude became weak and positive due to the adaptation and need for online education.
RESUMO
La investigación tuvo como objetivo determinar el impacto del aislamiento social por COVID-19 en los hábitos de consumo de los medios de comunicación de la población peruana. El estudio fue descriptivo simple y contó con una muestra de 3 618 personas de entre 18 y 69 años de edad, residentes en el Perú. Se aplicó en forma online un cuestionario tipo Likert de 36 ítems que midieron 6 dimensiones. La validez de contenido del instrumento fue evaluada por 20 expertos, y la validez de constructo y la confiabilidad fueron evaluadas en una muestra piloto de 200 sujetos. Los resultados evidenciaron un impacto positivo del aislamiento social en los hábitos de consumo de los medios de comunicación (54,4 por ciento), que fue más alto en la frecuencia de consumo de los medios de comunicación online (62,2 por ciento); la utilidad de los medios de comunicación (59,1 por ciento); la necesidad de información sobre la COVID-19 (47,7 por ciento); la interactividad a través de los medios de comunicación (43,7 por ciento) y la preferencia de los medios comunicación (41,9 por ciento); mientras que el impacto nulo fue preponderante en la frecuencia de consumo de los medios de comunicación offline (46 por ciento) y en la actitud hacia el tratamiento de la información sobre la COVID-19 (48,4 por ciento). Se concluyó que el impacto del aislamiento social por COVID-19 en los hábitos de consumo de los medios de comunicación en la población estudiada fue positivo, con mayor incidencia en los medios online(AU)
The research aimed to determine the impact of social isolation by COVID-19 on the media consumption habits among the Peruvian population. It was a simple descriptive study that included a sample of 3618 people between the ages of 18 and 69, residing in Peru. A Likert questionnaire of 36 items measuring 6 dimensions was applied online; the content validity of the instrument was evaluated by 20 experts, and the construct validity and reliability were evaluated in a pilot sample of 200 subjects. The results showed a positive impact of social isolation on media consumption habits (54,4 percent), which was higher in the frequency of online media consumption (62.2 percent), the usefulness of the media (59.1 percent), the need for information about COVID-19 (47.7 percent), the interactivity through the media (43.7 percent), and the media preference (41.9 percent); whereas the null impact was predominant in the frequency of offline media consumption (46 percent) and in the attitude towards the treatment of information about COVID-19 (48.4 percent). It was concluded that the impact of social isolation by COVID-19 on media consumption habits among the studied population was positive, with greater incidence in online media(AU)
