1.
Rev Med Suisse
; 5(197): 735-8, 2009 Apr 01.
Artigo
em Francês
| MEDLINE
| ID: mdl-19492518
RESUMO
Although a large proportion of healthcare-associated infections are avoidable, healthcare workers do not always practice evidence-based preventive strategies. Marketing technologies might help to improve patient safety. This article presents the basic principles of marketing and its potential use to promote good infection control practices. The marketing mix (Product, Price, Place, and Promotion) should be taken into account to induce behaviour change. By placing the emphasis on the perceived "profits" for healthcare workers the approach might lose its moral aspect and gain in effectiveness. VigiGerme, a non-commercial registered trademark, applies social marketing techniques to infection control and prevention.
Assuntos
Infecção Hospitalar/prevenção & controle , Controle de Infecções , Marketing , Humanos
2.
Krankenpfl Soins Infirm
; 100(4): 54-7, 2007.
Artigo
em Francês
| MEDLINE
| ID: mdl-17511401