RESUMO
The aim of this research was to compare the effects of tailored or general nutrition messages on individuals' food knowledge, food consumption, and fiber intake. Past research in the area of food choice has applied the Theory of Reasoned Action or the Theory of Planned Behavior to identify the determinants of choice. Neither theory, however, is structured to allow the researcher to examine a person's attitudes toward a wide range of foods and then to specify which food(s) from among the set of foods to include in a nutrition message. In contrast, the Behavioral Alternatives Model (BAM) allows the researcher to examine attitudes toward behavioral alternatives (i.e. foods) and to identify which foods are most likely to be selected from among a set of foods. We used the BAM to specify the foods to include in a tailored nutrition message. The results indicated that respondents who received a tailored message derived from the BAM had more food-related knowledge and dietary changes in the recommended direction than the respondents who received a general message.
Assuntos
Fibras na Dieta/administração & dosagem , Preferências Alimentares/psicologia , Educação em Saúde/métodos , Conhecimentos, Atitudes e Prática em Saúde , Adulto , Comportamento de Escolha , Estudos de Avaliação como Assunto , Feminino , Comportamentos Relacionados com a Saúde , Humanos , Masculino , Rememoração Mental , Mudança Social , Inquéritos e QuestionáriosRESUMO
Some of the sociodemographic and psychosocial determinants of individuals' food-related behaviors were examined in this chapter. The empirical research indicates that individuals do participate differentially in their culture. But, the reasons for why people eat what they eat are still incompletely understood, as evidenced by the inadequate predictive ability of the determinants examined.
