Avoiding potential pitfalls in visual search and eye-movement experiments: A tutorial review.

Examining eye-movement behavior during visual search is an increasingly popular approach for gaining insights into the moment-to-moment processing that takes place when we look for targets in our environment. In this tutorial review, we describe a set of pitfalls and considerations that are important for researchers - both experienced and new to the field - when engaging in eye-movement and visual search experiments. We walk the reader through the research cycle of a visual search and eye-movement experiment, from choosing the right predictions, through to data collection, reporting of methodology, analytic approaches, the different dependent variables to analyze, and drawing conclusions from patterns of results. Overall, our hope is that this review can serve as a guide, a talking point, a reflection on the practices and potential problems with the current literature on this topic, and ultimately a first step towards standardizing research practices in the field.

Microsaccades reflect the dynamics of misdirected attention in magic.

The methods of magicians provide powerful tools for enhancing the ecological validity of laboratory studies of attention. The current research borrows a technique from magic to explore the relationship between microsaccades and covert attention under near-natural viewing conditions. We monitored participants' eye movements as they viewed a magic trick where a coin placed beneath a napkin vanishes and reappears beneath another napkin. Many participants fail to see the coin move from one location to the other the first time around, thanks to the magician's misdirection. However, previous research was unable to distinguish whether or not participants were fooled based on their eye movements. Here, we set out to determine if microsaccades may provide a window into the efficacy of the magician's misdirection. In a multi-trial setting, participants monitored the location of the coin (which changed positions in half of the trials), while engaging in a delayed match-to-sample task at a different spatial location. Microsaccades onset times varied with task difficulty, and microsaccade directions indexed the locus of covert attention. Our combined results indicate that microsaccades may be a useful metric of covert attentional processes in applied and ecologically valid settings.

Cross-modal attentional entrainment: Insights from magicians.

Recently, performance magic has become a source of insight into the processes underlying awareness. Magicians have highlighted a set of variables that can create moments of visual attentional suppression, which they call "off-beats." One of these variables is akin to the phenomenon psychologists know as attentional entrainment. The current experiments, inspired by performance magic, explore the extent to which entrainment can occur across sensory modalities. Across two experiments using a difficult dot probe detection task, we find that the mere presence of an auditory rhythm can bias when visual attention is deployed, speeding responses to stimuli appearing in phase with the rhythm. However, the extent of this cross-modal influence is moderated by factors such as the speed of the entrainers and whether their frequency is increasing or decreasing. In Experiment 1, entrainment occurred for rhythms presented at .67 Hz, but not at 1.5 Hz. In Experiment 2, entrainment only occurred for rhythms that were slowing from 1.5 Hz to .67 Hz, not speeding. The results of these experiments challenge current models of temporal attention.

The poverty of embodied cognition.

In recent years, there has been rapidly growing interest in embodied cognition, a multifaceted theoretical proposition that (1) cognitive processes are influenced by the body, (2) cognition exists in the service of action, (3) cognition is situated in the environment, and (4) cognition may occur without internal representations. Many proponents view embodied cognition as the next great paradigm shift for cognitive science. In this article, we critically examine the core ideas from embodied cognition, taking a "thought exercise" approach. We first note that the basic principles from embodiment theory are either unacceptably vague (e.g., the premise that perception is influenced by the body) or they offer nothing new (e.g., cognition evolved to optimize survival, emotions affect cognition, perception-action couplings are important). We next suggest that, for the vast majority of classic findings in cognitive science, embodied cognition offers no scientifically valuable insight. In most cases, the theory has no logical connections to the phenomena, other than some trivially true ideas. Beyond classic laboratory findings, embodiment theory is also unable to adequately address the basic experiences of cognitive life.

Orthographic and phonological neighborhood effects in handwritten word perception.

In printed-word perception, the orthographic neighborhood effect (i.e., faster recognition of words with more neighbors) has considerable theoretical importance, because it implicates great interactivity in lexical access. Mulatti, Reynolds, and Besner Journal of Experimental Psychology: Human Perception and Performance, 32, 799-810 (2006) questioned the validity of orthographic neighborhood effects, suggesting that they reflect a confound with phonological neighborhood density. They reported that, when phonological density is controlled, orthographic neighborhood effects vanish. Conversely, phonological neighborhood effects were still evident even when controlling for orthographic neighborhood density. The present study was a replication and extension of Mulatti et al. (2006), with words presented in four different formats (computer-generated print and cursive, and handwritten print and cursive). The results from Mulatti et al. (2006) were replicated with computer-generated stimuli, but were reversed with natural stimuli. These results suggest that, when ambiguity is introduced at the level of individual letters, top-down influences from lexical neighbors are increased.

Blinded by magic: eye-movements reveal the misdirection of attention.

Recent studies (e.g., Kuhn and Tatler, 2005) have suggested that magic tricks can provide a powerful and compelling domain for the study of attention and perception. In particular, many stage illusions involve attentional misdirection, guiding the observer's gaze to a salient object or event, while another critical action, such as sleight of hand, is taking place. Even if the critical action takes place in full view, people typically fail to see it due to inattentional blindness (IB). In an eye-tracking experiment, participants watched videos of a new magic trick, wherein a coin placed beneath a napkin disappears, reappearing under a different napkin. Appropriately deployed attention would allow participants to detect the "secret" event that underlies the illusion (a moving coin), as it happens in full view and is visible for approximately 550 ms. Nevertheless, we observed high rates of IB. Unlike prior research, eye-movements during the critical event showed different patterns for participants, depending upon whether they saw the moving coin. The results also showed that when participants watched several "practice" videos without any moving coin, they became far more likely to detect the coin in the critical trial. Taken together, the findings are consistent with perceptual load theory (Lavie and Tsal, 1994).

Rotation reveals the importance of configural cues in handwritten word perception.

A dramatic perceptual asymmetry occurs when handwritten words are rotated 90 ° in either direction. Those rotated in a direction consistent with their natural tilt (typically clockwise) become much more difficult to recognize, relative to those rotated in the opposite direction. In Experiment 1, we compared computer-printed and handwritten words, all equated for degrees of leftward and rightward tilt, and verified the phenomenon: The effect of rotation was far larger for cursive words, especially when they were rotated in a tilt-consistent direction. In Experiment 2, we replicated this pattern with all items being presented in visual noise. In both experiments, word frequency effects were larger for computer-printed words and did not interact with rotation. The results suggest that handwritten word perception requires greater configural processing, relative to computer print, because handwritten letters are variable and ambiguous. When words are rotated, configural processing suffers, particularly when rotation exaggerates the natural tilt. Our account is similar to theories of the "Thatcher illusion," wherein face inversion disrupts holistic processing. Together, the findings suggest that configural, word-level processing automatically increases when people read handwriting, as letter-level processing becomes less reliable.

The exploitation of Gestalt principles by magicians.

Magicians exploit a host of psychological principles in deceiving their audiences. Psychologists have recently attempted to pinpoint the most common psychological tendencies exploited by magicians. This paper highlights two co-occurring principles that appear to be the basis for many popular magic tricks: accidental alignment and good continuation.

Interpreting chicken-scratch: lexical access for handwritten words.

Handwritten word recognition is a field of study that has largely been neglected in the psychological literature, despite its prevalence in society. Whereas studies of spoken word recognition almost exclusively employ natural, human voices as stimuli, studies of visual word recognition use synthetic typefaces, thus simplifying the process of word recognition. The current study examined the effects of handwriting on a series of lexical variables thought to influence bottom-up and top-down processing, including word frequency, regularity, bidirectional consistency, and imageability. The results suggest that the natural physical ambiguity of handwritten stimuli forces a greater reliance on top-down processes, because almost all effects were magnified, relative to conditions with computer print. These findings suggest that processes of word perception naturally adapt to handwriting, compensating for physical ambiguity by increasing top-down feedback.