Emotion and food. Do the emotions expressed on other people's faces affect the desire to eat liked and disliked food products?

The aim of the present study was to test if pleasure, neutrality and disgust expressed by other individuals on a photograph could affect the desire to eat liked or disliked food products. Forty-four men and women were presented with two series of photographs. The first series of photographs was composed of six food photographs: three liked and three disliked food products. The second series consisted of the same photographs presented with eaters expressing three different emotions: disgust, pleasure or neutrality. Results showed that the effect of the presence of an eater, and of emotions expressed by this eater, depended on the food category. For the liked foods, the desire to eat was higher when these foods were presented alone than with an eater expressing neutral emotion. When the eater expressed pleasure, the desire to eat these liked foods did not significantly increase. In contrast, when the eater expressed disgust, the desire to eat them significantly decreased. When the foods were disliked, the influence of the pleasant social context was stronger than for the liked foods. The desire to eat the disliked foods actually increased in the presence of an eater expressing pleasure. On the contrary, the disgust and neutral context had no effect on the desire for disliked foods.

Is the desire to eat familiar and unfamiliar meat products influenced by the emotions expressed on eaters' faces?

The aim of the present study was to test if the social context represented by eaters' faces expressing emotions can modulate the desire to eat meat, especially for unfamiliar meat products. Forty-four young men and women were presented with two series of photographs. The first series (non-social context) was composed of eight meat pictures, four unfamiliar and four familiar. The second series (social context) consisted of the same pictures presented with eaters expressing three different emotions: disgust, pleasure or neutrality. For every picture, the participants were asked to estimate the intensity of their desire to eat the meat product viewed on the picture. Results showed that meat desire depended on interactions between product familiarity, social context and the participant's gender. In the non-social context, the men liked the familiar meat products more than the women, whereas their desire to eat unfamiliar meat products was similar. Compared to the non-social context, viewing another person eating with a neutral and a happy facial expression increased the desire to eat. Furthermore, the increase in the desire to eat meat associated with happy faces was greater for the unfamiliar than for the familiar meat products in men, and greater for the familiar than for the unfamiliar meats in women. In the presence of disgusted faces, the desire to eat meat remained constant for unfamiliar products in all participants whereas it only decreased for familiar products in men.