RESUMO
The design of new routes is a specific strategy to improve tourism management and to increase the attractiveness of landscape features, promoting activities as a part of sustainable development. This study proposes the design of alternative multi-parameter tourist routes in the Chimborazo Wildlife Reserve based on spatial network analysis implemented in ArcGIS 10.5® software. Tourist interest points were identified and mapped using spatial analysis software, then two routes for bicycles and hiking were defined as being the most efficient, based on the most frequented tourist attractions. The main contribution of this study is the identification of optimal routes for vehicular, bicycling, and hiking traffic through tourist attractions, considering variables such as the time, distance, average circulation speed, road state, and tourist facilities. As a result, two routes were identified. Route one includes 17 tourist attractions, five lodging establishments, four food centers, and one health center. On the other hand, route two includes 11 tourist attractions, two lodging and food establishments, and one health center. The final contribution of this research is to maximize tour satisfaction by presenting new routes of visiting tourist attractions due to the growing demand in the Chimborazo Reserve.
