[Comics for traffic education: evaluation of a traffic safety campaign]. / Comics zur Verkehrserziehung: Evaluation einer Verkehrssicherheitskampagne.

Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.

[Health campaigns in the mass media: communications theory for communications practice]. / Gesundheitskampagnen in den Massenmedien: Kommunikationstheorie für Kommunikationspraxis.

Evaluative research clearly shows that public health campaigns can be effective. However, it is important that theories and results of communication research are applied in the planning phase of a health campaign. Questions to be considered are: What are the specific goals of the campaign? Who is the target group, and who selects it? What is the message to be conveyed, and who shall develop it? What is known about the effectiveness of the media in reaching the target audience? And last but not least: Only evaluative research can prove if a campaign has reached its goals!