1.
J Hosp Mark
; 8(2): 163-76, 1994.
Artigo
em Inglês
| MEDLINE
| ID: mdl-10137166
RESUMO
Decision-making regarding health care treatment is often a complex process involving a number of constituents. For health care providers, defining these constituents and their influences is critical to successful marketing. This article describes the concept of a Decision Making Unit (DMU), and provides an illustration of how it applies to the marketing of a Physical Rehabilitation Facility.