RESUMO
The present study assessed the effects of anticipated regret, social norms, and related social cognitions on smoking cessation intentions among indoor employees in a pro-smoking culture. Overall, 93 daily smokers completed anonymous structured questionnaires assessing attitudinal and health beliefs about tobacco use, social norms, quitting self-efficacy, and anticipated regret. Past quit attempts and tobacco dependence were also measured. Hierarchical linear regression and mediation analyses showed that attitudes toward quitting, self-efficacy and anticipated regret significantly predicted cessation intentions, over and above past quit attempts and tobacco dependence. Unlike in previous studies, tobacco dependence, descriptive norms and smoke-free policies did not directly influence quit intentions in our sample of smokers. Anticipated regret mediated the effects of attitudes and social norms on cessation intentions.