RESUMO
Consumers who are accustomed to on-demand, virtual services are looking for more convenient ways to access health care. Giving patients the opportunity to connect with physicians remotely can promote higher patient satisfaction and engagement. Telehealth options may have a high start-up cost, but that cost is likely well-justified by the potential to enhance quality, outcomes, and customer attraction and satisfaction/retention over the long-term.
Assuntos
Necessidades e Demandas de Serviços de Saúde , Telemedicina/tendências , Satisfação do Paciente , Estados UnidosAssuntos
Tomada de Decisões Gerenciais , Instalações de Saúde/economia , Objetivos Organizacionais , Comércio , Humanos , Marketing de Serviços de Saúde/organização & administração , Cultura Organizacional , Assistência Centrada no Paciente/organização & administração , Técnicas de Planejamento , Administração de Linha de Produção , Estados UnidosRESUMO
Health systems should be willing and able to engage in retail health care, given increasing incentives and opportunities for consumers to shop around for care. Understanding seven dimensions of retail care, and assessing the competitive landscape and the associated risk, can help health systems prepare to succeed in a retail healthcare environment. Health systems then can undertake a focused retail strategy, starting with reconfiguring their delivery network as needed.
