I'm just joking! Perceptions of sexist humour and sexist beliefs in a Latin American context.

Previous research has stated a relationship between sexist ideologies and humour appreciation. However, most research has been done in North America and Europe. In the present study, we aimed to approach in an exploratory way to the social perceptions of sexist humour in Costa Rica. Data was gathered through an online survey, participants (N = 323; 220 females) completed measures to characterise expressions of sexist humour. The main measures included perceived funniness, frequency and means of exposure, and perceived offensiveness, as well as completing the Ambivalent Sexism Inventory (ASI). Overall, previous exposure to this kind of humour was remarkably high. No significant differences were observed between women's and men's perceptions of the frequency, means and places of exposure, but emotional and behavioural reactions to sexist humour were gender-based. Women reported higher displeasure, more confrontation and felt angrier and more offended than men when exposed to this type of humour. Data support existing evidence of the relationship with sexist ideology. Specifically, hostile sexism was found to be a significant predictor of perceived funniness and offensiveness of the sexist jokes. An interaction effect between hostile sexism and the sex of participants was found, showing that as hostile sexism increased, perceived offensiveness decreased, but more rapidly for men. Results are discussed considering the practical implications and limitations, as well as the need for more research in the Latin American context.

UNDERSTANDING triggering skills for ENTREPRENEURS: The case of ESIC.

The aim of this paper is to present the methodology and results of a study on the role played by an institution in higher education, the ESIC Business & Marketing School, in teaching different master's degree programmes to examine whether they respond to the demands of potential entrepreneurs who are seeking to acquire the tools and develop the skills necessary to eventually become successful. The main conclusions were that the students with the intention of achieving a higher level of entrepreneurial skills were enroled in the Executive Master of Business Administration (EMBA) programme without omitting other master's degree programmes also chosen by students with entrepreneurial concerns. It was also found that the variable with the highest impact on entrepreneurial motivation was family environment. Our data lead us to maintain that these students were not always going to start up a new business. The originality of this paper comes from our survey with 1,135 responses from the master's degree programmes taught in five cities in Spain with the inclusion of an analysis for LATAM students.