When scientific experts come to be media stars: An evolutionary model tested by analysing coronavirus media coverage across Italian newspapers.

The article aims to understand the process through which scientific experts gain and maintain remarkable media visibility. It has been analysed a corpus of 213,875 articles published by the eight most important Italian newspapers across the Covid-19 pandemic in 2020 and 2021. By exploring this process along the different phases of the management of the emergency in Italy, it was observed that some scientific experts achieve high media visibility-and sometimes notwithstanding their low academic reputation-thus becoming a sort of "media star". Scientific literature about the relationship between experts and media is considerable, nonetheless we found a lack of theoretical models able to analyse under which conditions experts are able to enter and to remain prominent in the media sphere. A Media Experts Evolutionary Model (MEEM) is proposed in order to analyze the main conditions under which experts can acquire visibility and how they can "survive" in media arena. We proceeded by analysing visibility of experts during SARS-CoV-2 pandemic and considering both their individual credentials previously acquired and the media environment processes of selection; MEEM acts hence as a combination of these two levels. Regarding the credentials, we accounted for i) institutional role/position, ii) previous media visibility, and iii) matches between scientific credentials and media competence. In our analysis, we collected evidence that high visibility in newspapers can be seen as evolutionary in the sense that some profiles-i.e. a particular configuration of credentials-are more adapt to specific media environments.

Tracking biomedicalization in the media: Public discourses on health and medicine in the UK and Italy, 1984-2017.

This article examines historical trends in the reporting of health, illness and medicine in UK and Italian newspapers from 1984 to 2017. It focuses on the increasing "biomedicalization" of health reporting and the framing of health and medicine as a matter of technoscientific interventions. Methodologically, we relied on two large datasets consisting of all the health- and medicine-related articles published in the online archives of The Guardian (UK) and la Repubblica (Italy). These articles underwent a quantitative analysis, based on topic modelling techniques, to identify and analyse relevant topics in the datasets. Moreover, we developed some synthetic indices to support the analysis of how medical and health news are "biomedicalized" in media coverage. Theoretically, we emphasise that media represent a constitutive environment in shaping biomedicalization processes. Our analyses show that across the period under scrutiny, biomedicalization is a relevant, even if sometimes ambivalent, frame in the media sphere, placing growing centrality on three dimensions: i) health and well-being as a matter of individual commitment to self-monitoring and self-surveillance; ii) biomedicine as a large technoscientific enterprise emerging from the entanglement between research fields and their technological embodiments; iii) the multiverse reforms of welfare systems in facing the trade-off between universal health coverage and the need to render the national healthcare system more sustainable and compatible with non-expansionary monetary policies and austerity approaches in managing state government budgets.