The "Little Red Riding Hood effect:" Fitspiration is just as bad as thinspiration for women's body satisfaction.

Fitspiration is a popular form of social media which outwardly promotes the pursuit of health and strength rather than of thinness. Content analyses, however, suggest that it is thematically similar to thinspiration, which is primarily associated with thinness and presents disordered eating as a lifestyle choice. Exposure to both reduces body satisfaction, but their effect has not been compared. Further, positive body image may act as a protective factor by reducing engagement in appearance comparisons. Female undergraduate students (N = 331) were randomly assigned to view fitspiration, thinspiration, or travel images, followed by measures of state body satisfaction, state appearance comparison, and positive body image. Viewing fitspiration and thinspiration resulted in lower body satisfaction than did viewing travel images. However, whereas women with higher positive body image appeared protected from thinspiration by engaging in lower appearance comparisons than did women with lower positive body image, this same effect was not observed in women who viewed fitspiration. The fact that positive body image is not protective against fitspiration suggests that fitspiration is just as harmful, if not more, than is thinspiration and highlights the need for media literacy programs targeting fitspiration and so-called "healthy living" websites.

Appearance investment: The construct that changed the field of body image.

In the mid-1990s, Thomas F. Cash developed the construct of appearance investment and an instrument to measure it, the Appearance Schemas Inventory (ASI). This was followed by a significant revision of this measure, the ASI-R. This instrument distinguished two dimensions to appearance investment, one referring to engagement in behaviours meant to improve appearance esthetics, and one referring to the importance of appearance for self-definition. The construct of appearance investment and its measurement gave rise to a new area of research that widened our understanding of body image beyond the ubiquitous construct of satisfaction. In this paper, we review the literature on appearance investment and offer conclusions based on the different study designs in which either the ASI or ASI-R were used. This is followed by general conclusions about the current state of the research on appearance investment, and future directions to improve our understanding of the factors contributing to the development of excessive investment in appearance.

The Body Appreciation Scale-2: Item interpretation and sensitivity to priming.

The Body Appreciation Scale-2 (BAS-2) is a widely-used measure of positive body image. Items are worded ambiguously to allow reference to any aspect of the body during measure completion. We examined (a) how BAS-2 items are interpreted and whether this interpretation is influenced by the content of measures administered prior to it, (b) whether measures administered prior to the BAS-2 alter its scores or (c) the correlation between BAS-2 scores and scores on a measure of body dissatisfaction, (d) how BAS-2 item interpretation relates to total scores, and (e) whether BAS-2 scores are associated with investment in appearance for aesthetic purposes. Canadian female undergraduates (N = 392) completed one of four priming questionnaires, followed by the BAS-2, and then indicated how they interpreted each BAS-2 item. Most items were interpreted in terms of appearance, with the primes having no impact on item interpretation, scores, or the magnitude of the correlation with body dissatisfaction. BAS-2 scores were highest among women interpreting a moderate number of items in terms of appearance and negatively correlated with investment for aesthetic purposes. Thus, the BAS-2 is not vulnerable to priming, but among young Western women, items are likely to be interpreted in terms of appearance.