Drawing the net: internet identification, internet use, and the image of internet users.

Theory and research suggest that Internet identification may account for some of the gender divide in Internet use. Internet identification is a type of domain identification, and is inherently bound with images of those who use the Internet, a domain traditionally conceived as masculine. Combining the "draw an Internet user" test with an Internet identification scale, this study tests two hypotheses: participants drawing gender-concordant images will (i) identify with and (ii) use the Internet more than those drawing gender-discordant images. Participants were 371 students (121 males, 250 females) from three universities in the United Kingdom and Australia. The need to challenge masculinized images of the Internet is discussed.

Internet identification and future internet use.

This paper reports a study investigating the relationship between Internet identification and future Internet use. We predict that Internet identification is stable over time and that it is predictive of future use. The participants were 216 undergraduate students (184 females and 32 males) from five universities in the United Kingdom. They completed a questionnaire concerning their use of the Internet and a measure of Internet identification at the start of the academic year and at the end of the academic year. We found that Internet identification measured at the beginning of the academic year was positively related to Internet identification measured at the end of the academic year. Furthermore, there was a positive relationship between Internet identification and future general Internet use and a positive relationship between Internet identification and future educational Internet use.

Gender, Internet identification, and Internet anxiety: correlates of Internet use.

This paper reports a study that investigated the effects of gender, Internet anxiety, and Internet identification on use of the Internet. The study involved 608 undergraduate students (490 females and 118 males). We surveyed the students' experience with the Internet, as well as their levels of Internet anxiety and Internet identification. We found a number of gender differences in participants' use of the Internet. Males were proportionally more likely to have their own web page than were females. They used the Internet more than females; in particular, they were more likely to use game websites, to use other specialist websites, and to download material from the Internet. However, females did not use the Internet for communication more than males. There was a significant positive relationship between Internet identification and total use of the Internet, and a significant negative relationship between Internet anxiety and total use of the Internet. Controlling for Internet identification and Internet anxiety, we found a significant and negative correlation between gender and use of the Internet. In total, all three of our predictors accounted for 40% of the variance in general Internet use: with Internet identification accounting for 26%, Internet anxiety accounting for 11%, and gender accounting for 3%.