RESUMO
Today there are 78 million American baby boomers--persons between ages 35 and 53--comprising one-third of the U.S. population. According to psychologist and entrepreneur Ken Dychtwald, PhD, the 20th century has been ruled by the young, but the 21st century will belong to the "new-old." He predicts that as medical patients, the aging boomers will crave vigor, vitality, and life extension. The irony of past medical successes, he says, is that they have produced legions of long-lived elders who struggle with the very problems that the American health care system is ill-prepared to handle, such as heart disease, cancer, arthritis, osteoporosis, and Alzheimer's. The good news is that there are some solutions that Dr. Dychtwald believes could produce a healthier version of aging at a lower cost than today's system.
Assuntos
Idoso/psicologia , Envelhecimento/fisiologia , Envelhecimento/psicologia , Medicina de Família e Comunidade/tendências , Geriatria/tendências , Atenção Primária à Saúde/tendências , Idoso/estatística & dados numéricos , Atitude Frente a Saúde , Previsões , Humanos , Avaliação das Necessidades/organização & administração , Papel do Médico , Relações Médico-Paciente , Poder PsicológicoRESUMO
The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.
Assuntos
Administração Financeira de Hospitais , Administração Financeira , Serviços de Saúde para Idosos/economia , Marketing de Serviços de Saúde/métodos , Fatores Etários , Idoso , Demografia , Humanos , Pessoa de Meia-Idade , Técnicas de Planejamento , Métodos de Controle de Pagamentos , Estados UnidosRESUMO
In today's society, the elderly population is often the most misunderstood group. Many myths, such as all elderly people are poor in both health and income, are simply not always true. There is no longer a "typical" older person. They are much better off physically, financially, and socially than most realize. Healthcare providers and insurers must begin to understand the changing needs of the elderly. They must begin to meet those needs in both the healthcare services and financing alternatives they provide.
