RESUMO
An effective resumé is an important marketing tool in a dietitian's job search. Since studies indicate that the average resumé is initially scanned for only 20 to 30 seconds, it is imperative that the dietitian give considerable thought to preparing a resumé. The use of three basic principles is recommended: There is no "right" format. Every concept should be ranked in order from most important to least important, not only down the page but also within categories. Only items leading directly to setting up the interview should be included. The article reviews chronological and functional resumés and offers specific guidelines for the various components of the chronological resumé, including the job objective, education, professional experience, personal data, and references sections. The importance of the cover letter is briefly discussed. The article emphasizes the need to keep an up-to-date resumé for successful career development.
Assuntos
Dietética , Candidatura a Emprego , Gestão de Recursos Humanos , RedaçãoRESUMO
Professionals are beginning to realize that a good service does not necessarily sell itself and that active strategic marketing is often needed. It is no longer sufficient for a dietitian to be up-to-date and provide high quality services; cost effectiveness of sound nutrition must be demonstrated and the services of the dietitian aggressively marketed. A strategic market plan based on an assessment of opportunities and capabilities should be developed and continuously adjusted. This article discusses the steps in strategic market planning with practical examples for the dietitian. Dietitians should examine the marketing strategies being implemented by other professional groups since many can be adapted to marketing nutrition services. There exists much opportunity and unprecedented challenges for all dietitians, calling for creativity, innovation, and professionalism.
Assuntos
Dietética/economia , Serviço Hospitalar de Nutrição/organização & administração , Marketing de Serviços de Saúde , Canadá , Estados UnidosRESUMO
From survey data on 1000 urban Welfare AFDC children aged six to eighteen, a hierarchical cluster analysis yielded six distinct behavioral types of Welfare children. Characteristics of each type, and its relationship to treatment, ethnicity, and other variables are discussed. Advantages of this system of behavioral classification for research and population assessment are outlined.
