The 2010-2011 home health quality improvement national campaign.

The purpose and goals of the 2010-2011 Home Health Quality Improvement (HHQI) National Campaign are outlined in this manuscript, including key campaign enhancements implemented since the first initiative began in 2007. A summary of the campaign's design and progress to date is also included, featuring HHQI educational and informational resources, participant incentives, and campaign evaluation.