A beverage-specific measure of expectancies for malt liquor: development and initial testing.

Malt liquor (ML) is a unique, high alcohol content beverage marketed to encourage heavy drinking. We developed the Malt Liquor Expectancy Questionnaire (MLEQ), a beverage-specific measure of alcohol expectancies, and examined its association with typical weekly ML use, typical weekly alcohol use, and alcohol problems. Forty positive and 40 negative expectancy items were administered to a sample of 639 young adults who regularly consumed ML. Exploratory and confirmatory factor analyses led to the development of the 30-item MLEQ. The MLEQ consists of two positive (i.e., Social Facilitation and Enjoyment, Enhanced Sexuality) and two negative factors (i.e., Aggression and Negative Consequences; Impairment and Physical Symptoms) that possess good internal consistency, test-retest reliability, and convergent validity. The psychometrically sound MLEQ contributes to the limited research on beverage-specific expectancies and heavy drinking.

It does the job: Young adults discuss their malt liquor consumption.

Young adult men and women (N=53) who regularly consume malt liquor (i.e., 40 oz/week) participated in 10 semi-structured focus groups. Group transcripts were analyzed using a multilevel process that focused on recurring themes across multiple groups. Commonly identified themes encompassed positive and negative qualities of malt liquor as well as contexts in which malt liquor was consumed. Some of the themes were corroborated by quantitative data on drinking behavior and other variables. The focus groups were designed to explore the unique characteristics of malt liquor (low price, high alcohol content, large volume packaging) that enhance consumption patterns and increase risk for excessive alcohol use. The combination of qualitative and quantitative data provides a unique and useful perspective for identifying issues for future research on malt liquor consumption.