ISIS' grammar of persuasion of hatred in the article 'The Kafir's blood is halal for you, so shed it' published in the Rumiyah magazine.

This study is to reveal the types of mood and their speech function realizations in a text (an article) issued in Rumiyah magazine entitled 'The Kafir's blood is halal for you, so shed it'. A discourse analysis with a qualitative approach is applied. The results of the analysis are then correlated with Kellermann and Cole's classification of compliance-gaining strategy to see the persuasion strategies applied. The results show that Rumiyah, in this text, mainly employs declarative mood to function as statements of opinion, statements of fact, and indirect directives. In terms of Kellermann and Cole's classification, the speech function realizations indicates six strategies of persuasion: The 'nature of situation' to deliver its opinions; the 'authority appeal' to present that the opinions and arguments come from very powerful sources; the 'duty' to show that hating and killing mushrikin (non-Muslims) is an honorable obligation of a Muslim; the 'logical empirical' to clarify and explain Allah's or the Prophet's words or statements; the 'assertion' to state forcefully an obligation or a prohibition of doing something; and the 'moral appeal' to get the readers' compliance by appealing to their moral standards. In this text, the statement of fact (TSSS technique) becomes the key element in persuading the readers.

Donald Trump's grammar of persuasion in his speech.

This article presents an analysis of the nature of propositions made in President Trump's persuasive, yet controversial speech on Jerusalem from the perspective of mood analysis. The interpersonal relationships between the speaker and the audience concerning the building of ethos, pathos, and logos are revealed. It applies a discourse analysis with a qualitative approach to see how the President grammatically composed his ethos, pathos, and logos clauses. The results show that in the speech: 1) the ethos clause was built by employing the declarative mood functioning as a statement to show his credibility; 2) the pathos clauses were composed by implementing two moods: mostly declaratives which mainly functioned as statements, and few imperative moods to arouse both positive and negative feelings of the audience; 3) and the logos clauses were composed by using the declarative moods functioning as statements to give bases for his argumentation. The high use of declarative moods indicated that he positioned himself as an information bearer, to shorten the gap between him and his audience. Grammatically, the controversial side of the speech was mostly featured by several clauses containing negative elements such as blaming and negative polarity, especially when talking about previous US presidents and governments.