[On the question of the content of the concept of «professionalism¼ in relation to workers in the field of medicine and healthcare].

The article presents an overview of foreign publications reflecting approaches to the definition of the essence of the concept of «professionalism¼ in relation to representatives of the field of health and medicine. The main personal and professional qualities of the doctor, which are associated with the concept of «professionalism¼ in patients, are noted. It is noted that the formation of professional behavior is influenced not only by the personal qualities of a medical worker, but also by the working environment of the medical organization in which he carries out professional activities. It is concluded that the formation of the professionalism of a medical worker should be carried out with the participation of both the employee himself and the public health system and the system of medical professional education.

[PUBLIC ADMINISTRATION MEASURES TAKEN IN RESPONSE TO THE THREAT OF THE SPREAD OF COVID-19: FOREIGN PRACTICE].

The rapid spread of the COVID-19 virus challenges governments to act in ways that are usually reserved for war or natural disasters. The pandemic has caused massive global upheaval that could last for months, or longer. Governments are taking extreme measures to limit economic shocks and human costs. The pressure on the state authorities in this situation increases. In a rapidly evolving crisis, with information coming in from all sides, citizens turn to their governments for information and guidance. They expect to be kept safe and provided with medical care in a timely manner. The purpose of this paper is to review foreign public administration practices in response to the challenges of the COVID-19 pandemic.

[Issues of popularization of medical knowledge for health promotion and healthy lifestyle through mass media].

An important area of medical media is the preservation of health and a healthy lifestyle, the preservation and maintenance of adaptive properties of the body - the basis of content strategies of a large number of modern Russian media. To a greater or lesser extent and by virtue of their professional duties, it is the publications of doctors or interviews with them, as well as official research published in public and non-professional media, that popularize medical knowledge. The article focuses on the fact that the functions of popularizing health and a healthy lifestyle are inherent in the media, both special and for a wide range of the population. In addition to mass media that publish articles on preventive medicine and medicine of innovations and introduction of medical technologies, there are a number of mass media that cover medical knowledge for the population, in order to familiarize society with the achievements of medicine in the direction of maintaining health, maintaining a healthy lifestyle. This paper also concludes that all publications, all materials of Internet portals and messages, both in non-specialized and specialized media, most of the medical topics have a message of interpretation of the popularization of medical topics related to the preservation, maintenance of health and maintaining a healthy lifestyle. Popularization of medical knowledge in the media is an important direction for medical professionals and the public.

[Russian media about medical innovations and technologies].

The current state of demand for medical information in the media has a high practical significance for the mass audience. Medicine is a science-intensive, rapidly developing field. In this regard, it is necessary to systematically inform the public about the achievements of medicine - in science, technology and industry, explaining the essence and possible consequences of a scientific discovery, popularizing methods of treatment of a particular disease, introducing society to innovative technological processes in the medical field, achievements and developments of the medical and pharmaceutical industry. The paper reviews the experience of media coverage of medical issues in the aspect of familiarity with innovations and technologies in the context of historical development both in our country and abroad. It also describes the presentation of medical topics in modern media - in periodicals, on radio, on television - in popular science programs or TV movies, in electronic sources. In addition, the article analyzes the genre diversity of the presentation of medical topics. The paper provides information about the media coverage of the main directions of the national project "Health" and its innovative directions.